Assistant Media Director

The Associate Media Director, Cross-Screen Engagement is responsible for the management of key day-to-day client relationships and the supervision and functioning of the media team to ensure all initiatives are strategically and creatively on target, delivered on time and on budget. Primary responsibilities include managing comprehensive campaigns, with responsibility for day-to-day client and account/creative/production management, strategic planning, recommendations and overall problem solving associated with management, development and implementation of successful ad campaigns—TV, digital, social, print, audio, etc.

Responsibilities

– Act as client relationship manager, understand clients’ marketing objectives and work with Creative and Account Management teams to develop strategies that meet those objectives on a daily basis
– Act as a primary advocate for clients’ brands on accounts, ensuring brand consistency across all projects and actively acquire thorough knowledge of clients’ businesses to meet objectives
– Assist Group Account Director as needed
– Supervise Sr. Associates and Jr. Associates in their direct responsibilities; enable and encourage exceptional performance from account management team
– Maintain a current and broad knowledge of clients’ businesses and competition in order to direct and contribute to marketing and advertising plans, strategic planning and implementation
– Initiate and review reports, trends and results, and interpret data to make proactive recommendations to advance the business initiatives
– Review creative work for the supervised projects; obtain upper management approval before submission to clients and keep Management appropriately involved and informed on all major aspects of projects
– Provide assistance related to agency/team/management policies and practices
– Serve as a role model and facilitate a team environment

Education and Experience

– Bachelor’s degree in marketing, business, communications or similar related field
– 5+ years’ agency experience
– A solid understanding of general advertising and a familiarity with direct marketing
– Integrated media strategy experience—local media (spot TV, local radio and OOH) are a must; integrated experience across offline and digital also important
– Experience with syndicated research/planning tools (e.g., Kantar, Telmar, MRI, Scarborough) is a must, both hands-on and supervisory with junior team members
– Experience working with senior-level clients, internal cross-functional teams (e.g., media buying, project management, digital, creative) and external agency partners (e.g., creative, PR)
– Detailed-oriented, organized, with excellent written/verbal communications and presentation skills
– Demonstrated advanced proficiency with Microsoft Word, Excel and PowerPoint applications
– Enthusiastic team player with an “anything is possible” attitude

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