Media Supervisor

Quigley-Simpson is a full-service advertising agency located in West Los Angeles that specializes in strategic planning, marketing, media planning and buying, brand building, creative development, production and multicultural advertising. The agency combines the disciplines of direct response advertising with branding to create effective and accountable campaigns that enhance our clients’ return on investment (ROI). We do this for both creative and media clients. Quigley-Simpson’s extensive experience spans television, digital, print, out-of-home, radio, collateral, direct mail and mobile advertising, as well as search engine marketing (SEM) and web design.

If you are an experienced, client-focused TV Media Buying Supervisor, this ad is for you. As the ideal candidate, you will have a firm understanding of developing creative media plans that support client business objectives, as well as the ability to juggle multiple projects in a fast-paced environment while still meeting your deadlines and being fun to work with. We are looking for a go-getter with the desire to advance his/her media career through the opportunity to learn new skills, acquire more responsibility, and get greater client contact in a smaller, more entrepreneurial agency.

Accountabilities

Maintain ownership of campaign goals
– Make certain the Media Directors are aware of any and all campaign issues
– Negotiate and purchase high-quality, profitable media buys
– Maintain up-to-date rate card information and programming
– Resolve discrepancies in a timely manner
– Establish good station relationships
– Ensure accuracy in calculating numbers
– Provide good follow-up as it relates to answering questions, voicemail and emails from stations and other Quigley-Simpson employees
– Complete assignments and/or agreements within deadlines

Responsibilities

– Supervise TV media campaigns to ensure goals are being met (budgetary, TRPs, CPO/ratio, CPP, CPM, etc.)
– Manage and plan campaigns
– Reallocate spending by station/network as needed and work closely with media buyers and directors to proactively manage spending
– Must maintain media clearance while reaching client goals
– Implement media plans and strategies
– Analyze media programs and reports
– Call stations for clarification on various issues and resolve discrepancies
– Develop and retain good relationships with stations; should maintain daily contact
– Review pre- and post-logs
– Liaise with other departments to ensure client’s needs are being met
– Aid in the career development of coordinators, assistants and buyers
– Regularly communicate details about buys, stations and research with other campaign supervisors and directors to help make good buying decisions
– Optimize our rates with creative media packages, including getting “no charges” and “fire sales”
– Become an expert on the stations you buy, including trends and demographics of the station
– Understand Traffic procedures and deadlines
– Be familiar with priority campaigns and take proactive approach to inform stations
– Understand what other departments do and how the Media department fits into the company as a whole
– Understand each station’s restrictive programming per client
– Have a basic understanding of MediaMath (CPO, Ratio, CPC, CPP, CPM ROI, etc.) and know how to build a buy when given goals such as TRPs, CPP, CPM, etc.

Skills and Experience

– Bachelor’s degree (B.A.) and 5–7 years’ progressive experience buying DRTV media
– Excellent negotiating skills
– Proficient at problem solving and brainstorming for solutions
– Excellent analytical skills
– Demonstrated intermediate proficiency with Microsoft Word and Excel
– Excellent verbal communication skills

New Business Inquires

info@quigleysimpson.com

Employment Opportunities

hireme@quigleysimpson.com

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