Paid Social Media Supervisor


Quigley-Simpson is looking for a Paid Social Media Supervisor to grow acquisitions and awareness that drive business forward through paid social media. Highly visible client-facing, strategic and fun role across the CPG, Houseware and Nonprofit categories.

Role and Responsibilities

• Develop social media strategies and create comprehensive presentations that detail campaign objectives, tactics, rationale, strategy, budget allocation, media selection and all relevant documentation (research, flowcharts, samples, analysis, competitive overview, audits, etc.)
• Execute paid social media campaigns and initiatives that expand client brand awareness, drive app installs, drive customer growth and ultimately increase conversion volume
• Partner with our Brand/Creative/Ecommerce teams to provide social strategy recommendations on ad creative, copy and landing pages to optimize performance for acquiring new, valuable customers
• Collaborate with inter-agency teams to set up campaigns and tests that will yield creative and media insights and performance
• Conduct granular-level reporting approach needed to look at various audience segments across creative and placement, which can then be rolled up to macro-level insights and learnings
• Lead clients, instilling trust in authority of your in-depth knowledge of all digital campaign elements and industry developments
• Provide the client with the necessary trafficking information (plans, deadlines, specification sheets, etc.) required to deliver assets to the appropriate vendors in a timely manner
• Coordinate assets and tags with vendors and ensure campaigns are delivering against KPI’s
• Proactively manage campaign execution
• Optimize all Social Advertising campaigns using levers such as customer targeting, content, creative and bid optimization
• Train new team members on fundamentals of paid social

Required Skills/Experience

The ideal candidate will have a strong background in strategic planning within the social and digital space as well as experience developing and implementing highly successful social media campaigns

• Bachelor’s degree from an accredited college or university
• Minimum 4-6 years of experience in social media with focus on direct response/conversion- focused campaigns, along with track record of success and career growth
• Must have in-platform execution experience setting up campaigns and pulling levers in Facebook, Twitter, Pinterest and Snapchat
• Facebook certification
• Experience using Google Analytics for reporting
• Familiarity with pixel placement for retargeting and attribution
• Experience using Facebook Marketing Partners (ad tech, creative, analytics) is a plus
• Fluency with third-party ad servers like Doubleclick Campaign Manager and Sizmek is a plus
• Google AdWords certification is a plus
• Excellent written, verbal communication and presentation skills
• Well-versed in the Microsoft Office suite, specifically Excel and PowerPoint
• Ability to work efficiently in a fast-paced environment with a high level of accuracy and attention to detail

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