Digital Associate Media Director

Summary

Quigley-Simpson has an opening for a Digital Associate Media Director. This highly motivated person will be data-driven with an ability to drive desktop and mobile display campaigns and improve program effectiveness.

This person will plan and own campaign performance metrics and will be expected to achieve/exceed quarterly goals. Candidates should demonstrate a proven track record within digital brand campaigns driving online brand lift across (awareness/familiarity/favorability/purchase intent).

Responsibilities

  • Lead strategic and tactical planning activities with oversight responsibilities and act as the primary day-to-day contact for clients and internal/external partners
  • 75% of work will be on performance-based campaigns (direct-to-consumer sales, acquisition emails, driving app installs, etc.) and brand (custom content and/or brand lift impact media)
  • Accountable for building, developing, implementing and maintaining integrated client media plans that deliver against objectives/strategies; proactively investigate media opportunities and craft well-supported, articulate points of view
  • Responsible for managing digital campaign setup that includes ad serving, traffic and tracking implementation
  • Actively drive the planning process and identify opportunities for innovation and improvement
  • Set realistic client expectations and make every effort to exceed them by providing quality work in a timely and responsive manner
  • Deliver in-flight campaign reporting and optimization
  • Manage the use of proprietary and syndicated tools
  • Engage with research partners to execute all measurement and learning plans
  • Review and evaluate proposals from media partners
  • Ensure continual growth and training of junior team members, and identify strengths and opportunities for team development
  • Oversee and steward competitive reporting process
  • Manage and be accountable for budgets with team; oversee reports and client billing
  • Compile and update regular status reports
  • Contribute to new business pitches in brainstorming and ideation sessions

Qualifications

To be considered, you’ll need the following:

  • Bachelor’s degree
  • 4–6 years of digital performance-based buying
  • Experience analyzing marketing metrics, making quantitative evaluations of planned and completed marketing efforts, establishing test methodologies, and analyzing tests
  • Experience managing large marketing budgets and ROI optimization
  • Must have strong analytical skills and ability to review online marketing results on a daily basis and, based on these results, make quick decisions on canceling channels and bringing on new channels to achieve goals
  • Experience working with brand awareness–based marketing programs (CPM, CPC)
  • Must know and use third-party ad servers
  • Excellent written and oral communication skills, problem-solving skills and strong interpersonal skills with the ability to effectively work and lead cross-functionally and resolve issues quickly and effectively
  • Understanding of website and online advertising metrics, including a track record of success
  • Ability to manage multiple projects in a fast-paced environment
  • Advanced proficiency in Excel and demonstrated experience using metrics to gain insights to ultimately drive business decisions
  • Strong eye for detail, must be accurate and possess follow-through skills
  • Be a strategic thinker, who is organized and proactively solution-oriented
  • Ability to develop creative solutions
  • Ability to negotiate

We are an equal opportunity employer who will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring Ordinance.

We look forward to hearing from you. If your skill set doesn’t match this opening, apply anyway. Send your resume and cover letter to hireme@quigleysimpson.com