Integrated Media Director

Reports to:   President, Cross-Screen Engagement

Summary

The Integrated Media Director is responsible for spearheading integrated initiatives across multiple channels and with multiple agencies. This includes the management of key day-to-day client relationships and the supervision and functioning of the media team to ensure all work is strategically and creatively on target, delivered on time and on budget. Primary responsibilities include managing comprehensive campaigns, with responsibility for day-to-day client and account management, communication, planning, strategic recommendations and overall problem solving associated with management, development and implementation of successful ad campaigns—TV, digital, social, print, audio, etc.

 

Primary Responsibilities

  • Act as client relationship manager, understand clients’ marketing objectives and work with Media and Account Management teams to develop strategies that meet those objectives and overcome any challenges
  • Act as a primary advocate for clients’ brands on accounts to ensure brand consistency across all projects and actively acquire thorough knowledge of clients’ businesses to meet objectives
  • Assist Group Account Director/President with a dynamic workload
  • Supervise junior staff in their direct responsibilities, enable and encourage exceptional performance from account management team
  • Maintain a current and broad knowledge of clients’ businesses and competition in order to direct and contribute to marketing and advertising plans, strategic planning and implementation
  • Initiate and review reports, trends and results, and interpret data to make proactive recommendations to advance the business initiatives
  • Review media strategy work for the supervised projects; obtain upper management approval before submission to clients and keep Management appropriately involved and informed on all major aspects of projects
  • Provide assistance related to agency/team/management policies and practices

 

Education and Experience

  • Bachelor’s degree in marketing, business, communications or similar related field
  • 7–10 years’ agency experience
  • Experience with multiple marketing channels—primarily television and digital; print and OOH planning experience a big plus; ideal candidate will have background in both general and direct media strategy
  • Proficient at problem solving and brainstorming for solutions
  • Excellent verbal and written communication skills
  • Flexibility in adapting to new tasks and shifting priorities