Media Manager, Paid Search

Reports to:   Director, Performance Platforms

Quigley-Simpson is a full-service advertising agency located in West Los Angeles. Unified by our focus on end results, we combine performance media and inspiring creative to forge the connection between fragmented consumer touchpoints and getting people to act. We translate numbers into valuable consumer insights using data intelligence to create branded experiences that work in the consumer ecosystem.

About the Job

Quigley-Simpson is on the hunt for a Media Manager, Paid Search. We need someone who can utilize bid management tools and maximize the effectiveness of our clients’ PPC campaigns. You will also generate analysis of market trends and competitive products to provide input and guidance for future PPC endeavors. This position requires 3-4 years of experience. Please send us your cover letter and resume.

Summary

Primary responsibilities include assisting in the overall management of campaigns, day-to-day Client management, providing direction and input to creative teams, reporting and interpretation of response data, next steps, recommendations and overall problem solving associated with running a successful ad/marketing campaign.

Essential Functions

  • Manage digital marketing campaigns across Google, Bing, Yahoo and Amazon
  • Ability to present strategic value and best practices within paid search to senior-level clients
  • Conduct keyword research and competitive analysis
  • Plan and implement ad copy tests to produce optimal click-through and conversion rates
  • Manage client budgets to ensure proper allocation in accordance with project goals
  • Proactively offer strategic campaign recommendations
  • Work with the online and offline media teams to coordinate SEM campaigns effectively
  • Monitor and analyze the performance of SEM campaigns and programs, and generate/deliver ongoing performance reports
  • Work closely with the Account Team to understand all client and campaign objectives
  • Work directly with clients for all SEM campaign issues—answer questions and address issues
  • Collaborate with creative team to write/develop ad copy for search
  • Track all performance and develop weekly/monthly progress reports—share findings with the online and offline media teams
  • Lead regular client status calls as required

 Candidate Requirements

  • Ability to present strategic value and best practices within paid search to senior-level clients
  • Conduct keyword research and competitive analysis
  • Plan and implement ad copy tests to produce optimal click-through and conversion rates
  • Manage client budgets to ensure proper allocation in accordance with project goals
  • Proactively offer strategic campaign recommendations
  • Work with the online and offline media teams to coordinate SEM campaigns effectively
  • Monitor and analyze the performance of SEM campaigns and programs, and generate/deliver ongoing performance reports
  • Work closely with the Account Team to understand all client and campaign objectives
  • Work directly with clients for all SEM campaign issues—answer questions and address issues
  • Collaborate with creative team to write/develop ad copy for search
  • Track all performance and develop weekly/monthly progress reports—share findings with the online and offline media teams
  • Lead regular client status calls as required

Education and Experience

  • 3-4 years of experience with search marketing (PPC) as well as organic SEO knowledge
  • Demonstrated experience with other paid digital media channels, specifically AMS or social media buying
  • Proficient in components of MS Office, especially Excel and PowerPoint
  • Strategic thinking and the ability to package it for client-side presentations
  • Strong analytical capabilities, attention to detail and accuracy
  • Fun, energetic and collaborative personality with self-starter approach to work
  • Experience with Web analytics tools is preferred
  • Experience in Amazon Marketing Services is a plus
  • Experience with platform-based buying software (Marin or Kenshoo is a plus)

We are an equal opportunity employer who will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring Ordinance.

We look forward to hearing from you. If your skill set doesn’t match this opening, apply anyway. Send your resume and cover letter to hireme@quigleysimpson.com