Paid Search Manager

Reports to:   Director, Performance Platforms

planning, marketing, media planning and buying, brand building, creative development, production and multicultural advertising. The agency combines the disciplines of direct response advertising with branding to create effective and accountable campaigns that enhance our clients’ return on investment (ROI). We do this for both creative and media clients. Quigley-Simpson’s extensive experience spans television, digital, print, out-of-home, radio, collateral, direct mail and mobile advertising as well as search engine marketing (SEM) and Web design.
About the Job

Quigley-Simpson is on the hunt for a Paid Search Manager. We need someone who can utilize bid management tools and maximize the effectiveness of our clients’ PPC campaigns. You will also generate analysis of market trends and competitive products to provide input and guidance for future PPC endeavors. This position requires 2–3 years’ experience. Please send us your cover letter and resume.
Essential Functions

  • Manage digital marketing campaigns across Google, Bing and Yahoo
  • Ability to present strategic value and best practices within paid search to senior-level clients
  • Conduct keyword research and competitive analysis
  • Plan and implement ad copy tests to produce optimal click-through and conversion rates
  • Manage client budgets to ensure proper allocation in accordance with project goals
  • Proactively offer strategic campaign recommendations
  • Work with the online and offline media teams to coordinate SEM campaigns effectively
  • Monitor and analyze the performance of SEM campaigns and programs, and generate/deliver ongoing performance reports
  • Work closely with the Account Team in order to understand all clients and campaign objectives
  • Work directly with clients for all SEM campaign issues—answer questions and address issues
  • Conduct online research in order to determine SEM strategy for campaigns
  • Collaborate with creative team to write/develop ad copy for search
  • Track all performance and develop weekly/monthly progress reports—share findings with the online and offline media teams
  • Lead regular client status calls as required

Candidate Requirements

  • 2–3 years’ experience with search marketing (PPC) as well as organic SEO knowledge
  • Preferable experience with other paid digital media channels, specifically social media buying
  • Experience with platform-based buying using Marin or Kenshoo is a plus
  • Experience with Web analytics tools is preferred
  • Have strong strategic thinking and the ability to package it for client-side presentations
  • Knowledge of website development techniques as relates to SEO
  • Strong analytical capabilities, attention to detail and accuracy
  • Effective written and oral communication
  • Strong organizational skills
  • Effective internal communication skills
  • Fun, energetic and collaborative personality with self-starter approach to work
  • Proficient in components of MS Office, especially Excel and PowerPoint