THE MARRIOTT BONVOY™ BOUNDLESS CARD
Introducing an upgraded credit card in the wake of the Marriott and Starwood merger dictated tactics inspiring and innovative enough to drive earned media and upper funnel awareness. Custom branded content not only increased awareness of the newly rebranded card, but also demonstrated the many ways the card empowers travel adventures driven by passion and purpose.
Quigley-Simpson and Zenith partnered with Great Big Story to create a series of stories positioning the card as the catalyst that makes our subjects’ purpose-driven adventures possible. Our first film told the story of a World War II historian, Rishi Sharma, as he meets veteran Harold McMurran in Normandy, France on the 75th anniversary of D-Day. Our second film told the history of women's motorcycling,