Digital Media Planner/Buyer

Quigley-Simpson has an opening for a Digital Media Planner/Buyer to work across a major CPG account. This highly motivated person will be data-driven with an ability to plan and execute performance-based digital media campaigns across programmatic, display, CPA-based partnerships, and paid social.

This role is the bridge between the client, Associate Digital Media Director, and the direct team. The candidate must be able to develop strategy and manage day-to-day campaigns for a Fortune 50 client.

Responsibilities

• Develop and execute performance-based campaigns (direct-to-consumer sales, acquisition emails, driving app installs, etc.)
• Responsible for managing digital campaign setup that includes ad serving, traffic, and tracking implementation
• Execute and optimize programmatic, display, native, OLV, CPA, and on occasion paid social media campaigns
• Produce, analyze, and track key performance indicators and develop initiatives to increase customer conversion rate and lifetime value
• Responsible for implementation and stewardship of brand-safety best practices, along with content guidelines as defined by the client
• Manage and be accountable for budgets with team; create reports and client billing
• Stay abreast of new tools, trends, networks, and best practices in the online media industry
• Supervise assistant or junior team members
• Build campaign performance reporting, inclusive of aggregating information from third-party servers and site direct reporting

Requirements

• Bachelor’s degree
• 3+ years of experience in digital media—experience with performance/conversion-focused campaigns is a plus
• Must know and use third-party ad servers (e.g., DCM, Sizmek) and brand-safety vendors (e.g., MOAT, IAS)
• Must be able to execute programmatic campaigns through DSP; experience with The Trade Desk is a plus; experience working with DMP strongly preferred
• Solid knowledge of paid social—ability to manually execute paid Facebook is a plus
• Agency or client-facing experience a plus
• Experience working with and testing a variety of media partners simultaneously
• Strong analytical skills; ability to review campaign results daily and, based on these results, make quick decisions on optimizations to achieve goals
• Experience supervising and training other employees
• Demonstrated proficiency with Microsoft Excel, PowerPoint, and Word applications
• Experience using Google Analytics for reporting
• Excellent written, verbal communication, and presentation skills

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info@quigleysimpson.com

Employment Opportunities

hireme@quigleysimpson.com

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