Director or VP of Analytics

We are a full-service advertising agency located in Los Angeles and New York that specializes in strategic planning, marketing, media planning and buying, brand building, creative development, production and multicultural advertising across a wide range of blue-chip to entrepreneurial clients. The agency combines the disciplines of performance advertising with branding to create effective and accountable campaigns that enhance our clients’ return on investment (ROI). We do this for both creative and media clients. Our practice spans television, digital, print, out-of-home, radio, collateral, direct mail, mobile advertising, SEM and web design.

This role is responsible for creating and managing the Analytics program and product offerings, and for representing the agency’s analytics capabilities to clients and other stakeholders, and will directly manage a staff of five.

Responsibilities

ANALYTICS PRODUCT DEVELOPMENT AND MANAGEMENT
• Contribute to innovation and help to establish the agency in the marketplace across a range of client needs, from ongoing fundamental analytics to MMM/MTA
• Represent the agency at new client pitches and support business development activities, including both supervision of and direct contribution to proposal decks
• Provide analytics support and insights to departments as needed
• Design, develop and manage a suite of analytics product, service and technology offerings for our media types (TV, Radio, Print, Digital, etc.)
 

TECHNOLOGY / BUSINESS INTELLIGENCE DEVELOPMENT AND ADMINISTRATION
• Develop data and technology strategies for capturing and processing data and transforming it into actionable analytical products and solutions
• Architect, build and administer a data warehouse of cross-platform media and response data, databases and data-driven technologies as needed to support client engagements
• Develop and administer DRTV attribution software for attributing Web responses to TV airings
• Maintain the Business Intelligence architecture, including dashboards to support in-house reporting/analysis and client-facing dashboards
• Manage analytics vendors and outsource resources as needed
 

REPORTING AND ANALYSIS
• Deliver ongoing custom and ad-hoc reporting and analysis across all media campaigns
• Respond to client needs for analytics solutions and design; develop and implement those solutions
• Provide interpretation and analysis of results that strategically inform/direct agency account and media teams, leading to the optimization of client investment
• Build and manage a team of analytics professionals to provide analytics for client engagements and to build out and support the agency’s analytics capabilities

REQUIREMENTS

• 7-10+ years of experience in a leadership role managing analytics programs
• Degree in Statistics, Business, Business Intelligence, Social Science, Economics or related field
• Strong experience building and leading analytics programs
• Strong communication and client-facing skills
• Experience with a broad range of models and analytical and statistical solutions, as well as the ability to apply them to a variety of marketing categories and business needs
• Experience with multi-channel fractional attribution models, DSP/DMP integrations and PMML
• Experience with R, Python, SQL
• Knowledge and experience setting up and administering databases like MySQL, MongoDB, Kafka or similar
• Strong leadership and hands-on analytical and problem-solving skills
• Strong experience architecting and managing Business Intelligence solutions applied to marketing
• Strong experience architecting, building and managing databases and data-driven technologies
• Works well in collaborative team environments and matrix-reporting structures
• Title and salary commensurate with experience

New Business Inquires

info@quigleysimpson.com

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hireme@quigleysimpson.com

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