Media Director, P&G

Summary

Media Director, P&G (Procter & Gamble) Media Planning & Investments is responsible for guiding and informing the agency’s media investments. This person has a minimum of 7–8 years of agency experience developing and implementing media strategy for clients resulting in tangible business results.

This is a senior leadership position within the company that must effectively manage work through people and thus consistently coach, counsel, and model Quigley-Simpson’s desired performance standards.

Responsibilities

• Target development and segmentation
• Communications strategy (North Star that guides all strategies/tactics)
• Channel allocation and investments
• KPIs and measurement
• Media partnerships and activations
• DRTV
• Scatter TV
• Upfront TV
• Video (connected TV, full episode player, over-the-top, online video)
• Social (Facebook, Instagram, Snapchat, Pinterest, Twitter, YouTube)
• Programmatic (DSP/DMP)
• Publisher Direct
• Fully integrated planning and buying across the user journey
• Strong handle and stewardship of traditional and digital
• Leadership in strategies/tactics including prospecting, retargeting, nurturing, and awareness
• Path-to-purchase insights
• Recommend optimizations for KPI success in paid media
• Approach to Paid, Owned, and Earned
• Understanding of measurement and attribution of paid media
• Client presentations and recommendations
• Staff training
• Leadership
• Coaching
• Interface regularly with clients to ensure an ongoing rapport and insight into their businesses
• Participate in trade shows and new business presentations

Accountabilities

• Overall stewardship of investments
• Excellence in media delivery and client management
• Leadership both externally and internally
• Strategic thought leadership
• Ensure quality buys are made
• Create a positive work environment that promotes motivation, encouragement, and performance
• Ensure accuracy in calculating numbers
• Ensure Quigley-Simpson investment group develops and maintains strong relationships with media partners and publishers
• Complete assignments and/or agreements within deadlines

Education and Experience

• A bachelor’s degree in Marketing or Communications
• Minimum 7–8 years of progressive experience in communications planning and investments to lead client business
• PowerPoint and excellent copy deck writing skills
• Excellent written communication skills – email, POVs, copy decks
• Excellent Excel skills with data
• Supercool personality and love of food, wine, and travel
• Mandatory passion for engaging with people and being the best leader possible

New Business Inquires

info@quigleysimpson.com

Employment Opportunities

hireme@quigleysimpson.com

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