Planner, Integrated Media

Reports to: Integrated Media Supervisor

The Integrated Media Planner manages a variety of accounts, with a focus on DRTV brands. Primary responsibilities include day-to-day client management, reporting, interpretation of response data, next steps, recommendations and overall problem solving associated with creation, development and implementation of a successful campaign across media – TV, Digital, etc.

Primary Responsibilities

• Act as a primary advocate for clients’ brands on accounts, ensuring brand consistency across all projects, and actively acquire thorough knowledge of clients’ businesses to meet objectives
• Create and review weekly reports, trends and results, interpreting data to make proactive strategic recommendations that advance the business initiatives
• Manage the daily operations of your assigned account(s) to ensure clients are satisfied
• Effectively communicate and collaborate with cross-functional agency team to ensure flawless execution of plans, including buying, traffic and finance
• Deliver POVs/position papers on key client issues and/or client opportunities
• Demonstrate excellent attention to detail and follow-through skills
• Serve as a role model with a positive attitude and facilitate a team environment
• Coach and develop junior personnel
• Assist Integrated Media Supervisor as necessary

Education and Experience

• A B.S. / B.A. degree in marketing, communications or related field
• Minimum of 2 to 3 years of agency experience
• A strong understanding of direct response marketing
• Strong DRTV experience a must; digital experience a plus
• Excellent analytical ability
• Detail-oriented, organized, and superior written/verbal communication and presentation skills
• Demonstrates advanced proficiency with Microsoft Word, Excel and PowerPoint
• Proficiency with media-related and other basic software packages (e.g., MRI, Scarborough, Kantar, comScore, Sizmek, Telmar, IMS, etc.)
• Experience with Mediaocean OX a plus
• Enthusiastic team player with an “anything is possible” attitude

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