Senior Digital Media Planner

Quigley-Simpson has an opening for a Senior Digital Media Planner. This highly motivated person will be innovation-driven, with an ability to drive full-funnel digital campaigns.

This person will plan and own campaign performance metrics and will be expected to achieve/exceed quarterly goals. Candidates should demonstrate a proven track record within digital brand campaigns driving online brand lift across (awareness/familiarity/favorability/purchase intent), as well as responsibility for digital acquisition campaigns that met expected conversion goals.

Responsibilities

• Lead strategic and tactical planning activities, with oversight responsibilities; act as a primary day-to-day contact for clients and internal/external partners
• Work will be on performance-based campaigns as well as brand awareness campaigns
• Accountable for building, developing, implementing and maintaining integrated client media plans that deliver against objectives/strategies; proactively investigate media opportunities and craft well-supported, articulate points of view
• Responsible for managing digital campaign setup that includes ad serving, checking billing/budgets, traffic and tracking implementation
• Actively drive the planning process and identify opportunities for innovation and improvement
• Set realistic client expectations and make every effort to exceed them by providing quality work in a timely and responsive manner
• Deliver in-flight campaign reporting and optimization
• Manage the use of proprietary and syndicated tools
• Engage with research partners to execute all measurement and learning plans
• Review and evaluate proposals from media partners
• Ensure continual growth and training of junior team members (media planners), and identify strengths and opportunities for team development
• Oversee and steward competitive reporting process
• Manage and be accountable for budgets with team; oversee reports and client billing
• Compile and update regular status reports
• Actively contribute to brainstorming and ideation sessions
• Thought leadership and development of custom content/branded content programs

Qualifications

To be considered, you’ll need the following:

• Bachelor’s degree
• 3+ years of digital agency experience (1+ year in a Digital Planner role)
• Solid understanding of DoubleClick and concept of trafficking/pixel implementation
• Strong attention to detail with time-management and decision-making skills
• Knowledgeable of Programmatic buying and campaign management
• Team player with the ability to work independently
• Excellent written and verbal communication skills
• Ability to handle high-volume workload waves, including long hours when required
• Experience analyzing marketing metrics, making quantitative evaluations of planned and completed marketing efforts, establishing test methodologies, and analyzing tests
• Experience managing large marketing budgets and ROI optimization
• Must have strong analytical skills and ability to review online marketing results on a daily basis and, based on these results, make quick decisions on canceling channels and bringing on new channels to achieve goals
• Experience working with digital acquisition and brand awareness campaigns
• Ability to manage multiple projects in a fast-paced environment
• Advanced proficiency in Excel and demonstrated experience using metrics to gain insights to ultimately drive business decisions
• Strong eye for detail; must be accurate, organized and possess follow-through skills
• Be a strategic thinker who is organized and proactively solution-oriented
• Ability to develop creative solutions, including custom branded content
• Ability to negotiate with media partners
• Ethical, with proven ability to demonstrate integrity when prioritizing client deliverables
• Commitment to respond to client communication within a short window
• Ability to work with large workload waves and effectively meet deadlines
• Enthusiastic team player with an “anything is possible” attitude
• Knowledge of digital media platforms such as comScore, The Trade Desk, MOAT
• Firsthand travel or finance category experience a plus

New Business Inquires

info@quigleysimpson.com

Employment Opportunities

hireme@quigleysimpson.com

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