Sr. Media Buyer

If you are an experienced, client-focused Sr. Media Buyer with experience buying national television, this position is for you. As the ideal candidate, you will have a firm understanding of developing creative media plans that support client business objectives as well as the ability to juggle multiple projects in a fast-paced environment while still meeting your deadlines and being fun to work with. We are looking for a go-getter with the desire to advance his/her media career through the opportunity to learn new skills, acquire more responsibility and grow into a hybrid General/Direct Response Buyer.

Responsibilities

– Negotiate and buy profitable media time; have working knowledge of Mediaocean buying software, such as inputting buys, making revisions, pulling reports, etc.
– Manage Media budget while reaching individual goals
– Must maintain Quigley-Simpson’s clearance percentages while reaching goals
– Implement media plans and strategy
– Analyze media programs and reports so as to make quality buys
– Call stations for clarification on various issues and resolve discrepancies
– Develop and retain good relationships with stations; should maintain daily contact
– Review pre- and post-logs
– Liaise with other departments to ensure clients’ needs are being met
– Test new markets and time periods, and monitor performance
– Regularly communicate details about buys, stations and any research so as to help campaign managers make good buying decisions
– Optimize our rates with creative media packages, including getting “no charges” and “fire sales”
– Be an expert on the stations you buy, including trends and demographics of the station
– Understand Traffic procedures and deadlines
– Be familiar with priority campaigns and take proactive approach to inform stations
– Understand what other departments do and how the Media department fits into the company as a whole
– Understand each station’s restrictive programming per client
– Have basic understanding of MediaMath (CPO, Ratio, CPC, CPP, CPM ROI, etc.) and know how to build a buy when given such goals as TRPs, CPP, CPM, etc.
– Supervise media campaigns to ensure goals are being met (budgetary, TRPs, CPO/ratio, CPP, CPM, etc.)
– Manage and plan campaigns
– Reallocate spending by station/network as needed and work closely with media buyers and directors to proactively manage spending

Accountabilities

– Make high-quality, profitable media buys
– Maintain up-to-date rate card information and programming
– Resolve discrepancies in a timely manner
– Establish good station relationships
– Ensure accuracy in calculating numbers
– Provide good follow-up as it relates to answering questions, voicemail and emails from stations and other Quigley-Simpson employees
– Complete assignments and/or agreements within deadlines

Education and Experience

– Minimum 5+ years of progressive experience buying TV media
– Excellent negotiating skills
– Proficient at problem solving and brainstorming for solutions
– Excellent analytical skills
– Demonstrated intermediate proficiency with Microsoft Word and Excel
– Excellent verbal communication skills

New Business Inquires

info@quigleysimpson.com

Employment Opportunities

hireme@quigleysimpson.com

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