Senior Planner, Integrated Media

The Senior Planner, Integrated Media is responsible for the management of key day-to-day client relationships and the supervision and functioning of the media team to ensure all initiatives are strategically and creatively on target, delivered on time and on budget. This position manages a variety of E-commerce accounts. Primary responsibilities include day-to-day client management, reporting, pulling Google Analytics, interpretation of response data, next steps, recommendations and overall problem-solving associated with creation, development and implementation of a successful ad campaign across media – TV, digital, etc.

Primary Responsibilities

• Act as client relationship manager, understand clients’ marketing objectives and work across teams to develop strategies that meet those objectives on a daily basis
• Act as a primary advocate for clients’ brands on accounts, ensuring brand consistency across all projects and actively acquire thorough knowledge of clients’ businesses to meet objectives
• Assist Integrated Media Supervisor as needed
• Supervise and mentor Assistant Media Planner in their direct responsibilities; enable and encourage exceptional performance from team
• Initiate and review weekly reports, trends and results, interpreting data to make proactive strategic recommendations to advance the business initiatives
• Effectively communicate and collaborate with cross-functional agency team to ensure flawless execution of plans, including buying, traffic and finance
• Manage the flow of client’s media-related issues based on changes in direction, goals and budgets; must be capable of creating solutions and proactively resolving issues
• Deliver POVs/position papers on key client issues and/or client opportunities
• Demonstrate excellent attention to detail and follow-through skills
• Serve as a role model with a positive attitude and facilitate a team environment

Education and Experience

• Bachelor’s degree in marketing, business, communications or similar related field
• 4+ years of agency experience
• A solid understanding of direct response marketing and Google Analytics
• Strong DRTV experience a must; digital experience a plus
• Excellent analytical ability
• Detail-oriented, organized and superior written/verbal communication and presentation skills
• Demonstrates advanced proficiency with Microsoft Word, Excel and PowerPoint applications
• Proficiency on media-related and other basic software packages (e.g., MRI, Scarborough, Kantar, comScore, Sizmek, Telmar, IMS, etc.)
• Experience with Mediaocean OX a plus
• Enthusiastic team player with an “anything is possible” attitude

New Business Inquires

Employment Opportunities

Chase Marriott

Chase United

Weight Watchers

Los Angeles Fire Department

Now That’s What I Call Music!

Metropolitan Water District

Los Angeles Police Department


Sutter Health