CHASE | MARRIOTT | 360° CAMPAIGN

INSPIRING TRAVEL AND EMPOWERING RESULTS

 

EMPOWERED BY
THE MARRIOTT BONVOY BOUNDLESS™ CARD


How do you attract millennial travelers to a big-brand hotel credit card when they prefer Airbnb and boutique hotels—without alienating our core, older customer? Our answer: Convince them that the Marriott Bonvoy Boundless™ Credit Card’s combination of rich rewards and access to the largest hotel collection in the world was the catalyst to the meaningful travel experiences they seek.

We used social influencers (real people) to illustrate how the card enriches personal travel experiences AND to demonstrate the possibilities rewards bring. We created “passion point-specific” trips and storylines: a flavorful excursion to Mexico, a style-seeking adventure in Scotland, and a dog-friendly road trip along California’s Pacific Coast Highway, among others—and captured these unique stories to feature in our integrated campaign. 

REAL PEOPLE 
AND AUTHENTIC 
EXPERIENCES

RESULTS

We drove double-digit growth, record-breaking upgrades, and shifted the demographics of the new-card portfolio. 

LET'S TALK

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn

LOS ANGELES

11601 Wilshire Blvd., 7th Floor
Los Angeles, CA 90025
(310) 996-5800

 

GET DIRECTIONS
 

AND
 

NEW YORK

21 W. 46th St., Ste. 801
New York, NY 10036
(212) 380-5555

 

GET DIRECTIONS
 

We work like you do. Virtually. In person. Phone. Zoom. Whatever.

© 2020 Quigley-Simpson & Heppelwhite