We are proud of our agency culture, which since our founding, has been built on the principles of diversity and inclusion. In practice, this means we ensure meaningful representation in our talent across all genders, races, and ethnicities at every level. We stand by equality for all, and we are against racism and hatred toward any individual or community. Diversity of thought is welcome here, and we are proud to be a true reflection of where we live.
As the largest WBENC-certified advertising agency in the country, diversity, equity and inclusion have been core to our business since our inception 21 years ago. In fact, we believe that our success over the years is directly attributed to the diversity of our teams and the rich perspectives and ideas that they bring to our clients’ businesses.
Our commitment to DEI, both within our agency and the advertising and marketing industry, extend to a number of initiatives, including sponsoring students and participating as a mentor for the One Club for Creativity’s mentorship program, ONE School, which is designed to help Black creatives excel in the advertising field. We are also a signatory to We Are All Human’s Hispanic Promise, a national pledge to hire, promote, retain and celebrate Hispanics in the workplace. Additionally, we’re a member organization of SeeHer—a movement connected to the American Association of National Advertisers (ANA) and the Female Quotient—which combats unconscious bias in the media and accurately portrays women and girls in marketing, advertising, media and entertainment.
As a WBENC-certified Tier 1 company since 2007, we also maintain our own supplier diversity program in which we source and contract other diverse suppliers for both our clients and our agency. We work with like-minded clients and are very fortunate to have had long-term relationships with clients like JPMorgan Chase and Procter & Gamble, where diversity and inclusion are paramount to their operating protocol. Both of these companies engage the active involvement of their diverse suppliers. As a multi-year member of P&G’s diversity committee, a select collective of women- and minority-owned companies, we advise P&G on wide-ranging social issues, including sustainability, diversity and inclusion, and economic empowerment. As a JPMorgan Chase Gold Supplier, we’re committed to significantly increasing our spending with diverse-owned businesses, placing an emphasis on Black, Hispanic and Latino owned firms.
We recognize that there is more work to be done, and we’re dedicated to continually pushing and improving our recruitment, retention, staff and creative development practices and client partnerships to positively impact our company and our industry as a whole.
As a woman-owned business, it’s in our DNA to prioritize diversity and inclusion, both in the office and on the set. We’re proud of the effort we’ve always made to push for representation in the productions we manage on behalf of our clients—both in front of and behind the camera.
We are proud of the good we do for our community. Our employees are encouraged to participate in various charitable endeavors that impact our community—and we support them in doing so by sponsoring and facilitating initiatives that impact people, animals and the environment.
Together, we support the fight to end women’s cancers, provide scholarships that help support women in the arts, and supply much-needed comfort and cheer to our furry friends, with annual animal shelter drives and contributions to wildlife welfare organizations.
Our partnership with the Spark Mentorship Program goes back several years. Pairing our employees with middle schoolers from underserved L.A. communities, the program lets kids explore what various careers in advertising look like. They shadow us, meet our colleagues and hear about our jobs. And we nurture and support their creativity and growth through a months-long project. We believe it’s an important step in opening the door to advertising a bit wider.
We also provide valuable pro bono marketing support to nonprofits that service some of California’s most vulnerable environments and populations, such as the Los Angeles Fire Department and the California Wildlife Center.
