LAFD | DIGITAL & OOH

A BOY’S CLUB AND
FEMALE BAD-ASSERY

A RECRUITMENT EFFORT AND
A TRUE REFLECTION OF OUR CITY

Long considered a boys club, the Los Angeles Fire Department needed to inspire women and people of color to join their ranks—so that the department could better reflect the city it serves. 

 

Our message was simple yet powerful: we used the LAFD uniform patch to highlight the strengths, skills, talents and values that make firefighters L.A.’s bravest women and men. The LAFD saw double-digit gains from women and diverse candidates in just five months.

LET'S TALK

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LOS ANGELES

11601 Wilshire Blvd., 7th Floor
Los Angeles, CA 90025
(310) 996-5800

 

GET DIRECTIONS
 

AND
 

NEW YORK

21 W. 46th St., Ste. 801
New York, NY 10036
(212) 380-5555

 

GET DIRECTIONS
 

We work like you do. Virtually. In person. Phone. Zoom. Whatever.

© 2020 Quigley-Simpson & Heppelwhite