METROPOLITAN WATER DISTRICT | 360° CAMPAIGN

SAVING WATER AND
CHANGING BEHAVIOR

 

Innovative activations helped create buzz, including water-saving playlists on Pandora and Uforia timed to last the duration of an optimal morning shower, and an unprecedented takeover of the iconic Randy’s Donut sign. Collectively, the campaign created over 30 million Facebook views, increased traffic to the MWD website by 380%, and decreased total water consumption by more than 25%.

BE
WATER

WISE

A DROUGHT CRISIS 
AND ONE SIMPLE ACT FOR CHANGE

Metropolitan Water District (MWD), the largest wholesaler of water to the state of California, tasked us with developing a campaign to help cut water usage by 25% for the drought-stricken SoCal region. With a strictly limited budget, we launched the “Let’s Take a Turn” campaign across television, radio, digital and outdoor in five different languages to reach the area’s diverse population.

LA GALAXY

Our sponsorship of the L.A. Galaxy helped us engage Southern Californians in new ways. Through Facebook Live events, custom SnapChat filters, and PSAs starring goalie Brian Rowe, we promoted the best saves of all time—the times we all save water.

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LOS ANGELES

11601 Wilshire Blvd., 7th Floor
Los Angeles, CA 90025
(310) 996-5800

 

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AND
 

NEW YORK

21 W. 46th St., Ste. 801
New York, NY 10036
(212) 380-5555

 

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We work like you do. Virtually. In person. Phone. Zoom. Whatever.

© 2020 Quigley-Simpson & Heppelwhite