SOUTH BEACH DIET | 360° CAMPAIGN
COMPLETE BRAND MAKEOVER AND FRIENDLY CALL TO ARMS
THE NEW KETO FRIENDLY SOUTH BEACH DIET
These days, the world could use a little more “friendly.” So we went all-in to launch South Beach Diet’s new, all-keto-friendly menu. Because keto as a concept is both confusing and daunting to many consumers, we broke it down, defining the program as you-friendly, flavor-friendly, delivery-friendly, and so much more.
Our “Life-Friendly” campaign included an “anthem” spot to showcase the new brand we developed for South Beach Diet and to launch the new program—as well as multiple DRTV spots, digital and social.