• SOUTH BEACH DIET | 360° CAMPAIGN

    COMPLETE BRAND MAKEOVER AND
    FRIENDLY CALL TO ARMS

Keto-Friendly South Beach Diet Logo

LIFE FRIENDLY

THE NEW KETO FRIENDLY SOUTH BEACH DIET

These days, the world could use a little more “friendly.” So we went all-in to launch South Beach Diet’s new, all-keto-friendly menu. Because keto as a concept is both confusing and daunting to many consumers, we broke it down, defining the program as you-friendly, flavor-friendly, delivery-friendly, and so much more.

 

An athletic man with a blue water bottle smiles as he prepares to start his workout

Our “Life-Friendly” campaign included an “anthem” spot to showcase the new brand we developed for South Beach Diet and to launch the new program—as well as multiple DRTV spots, digital and social.

 

Social post featuring athletic women enjoying the