• CHASE | MARRIOTT | BRANDED CONTENT

    POWERFUL STORIES AND
    POWERFUL IMPRESSIONS

Marriott Bonvoy Boundless Card by Chase

EMPOWERED BY

THE MARRIOTT BONVOY™ BOUNDLESS CARD

Introducing an upgraded credit card in the wake of the Marriott and Starwood merger dictated tactics inspiring and innovative enough to drive earned media and upper funnel awareness. Custom branded content not only increased awareness of the newly rebranded card, but also demonstrated the many ways the card empowers travel adventures driven by passion and purpose.

Great Big Story screenshot featuring the story of WWII veteran Harold McMurran returning to the cliffs of Normandy on the 75th Anniversary of D-Day
Social post of the Great Big Story profile of all-female motorcycle group The Miss-Fires

Quigley-Simpson and Zenith partnered with Great Big Story to create a series of stories positioning the card as the catalyst that makes our subjects’ purpose-driven adventures possible. Our first film told the story of a World War II historian, Rishi Sharma, as he meets veteran Harold McMurran in Normandy, France on the 75th anniversary of D-Day. Our second film told the history of women’s motorcycling,