REWARDED
UNITED EXPLORER CARD
When the United Explorer Card was updated to reward people both inside and outside the travel experience, we placed Tracee Ellis Ross at the center of our campaign, moving through the world to the refrain of “Rewarded.”
With her signature warmth and joyful approach to life, Tracee embodies all the shadings of emotion our Cardmembers feel when earning and using their benefits.
These moments of celebration—both big, small and every size in between—are enacted by Tracee with great fun and a variety of expression and gesture.
Our “Rewarded” flag serves as a mnemonic device signifying how the Card rewards you everywhere. This integrated creative AND media campaign delivered record-breaking, double-digit growth year-over-year in 2018 and 2019, in addition to significant uptakes in NPS and JD Power scores.
