SOUTH BEACH DIET  |  360° CAMPAIGN

COMPLETE BRAND MAKEOVER AND FRIENDLY CALL TO ARMS

 

LIFE FRIENDLY
THE NEW KETO FRIENDLY SOUTH BEACH DIET

 

These days, the world could use a little more “friendly.” So we went all-in to launch South Beach Diet’s new, all-keto-friendly menu. Because keto as a concept is both confusing and daunting to many consumers, we broke it down, defining the program as you-friendly, flavor-friendly, delivery-friendly, and so much more. 

Our “Life-Friendly” campaign included an “anthem” spot to showcase the new brand we developed for South Beach Diet and to launch the new program—as well as multiple DRTV spots, digital and social. 

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LOS ANGELES

11601 Wilshire Blvd., 7th Floor
Los Angeles, CA 90025
(310) 996-5800

 

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NEW YORK

21 W. 46th St., Ste. 801
New York, NY 10036
(212) 380-5555

 

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© 2020 Quigley-Simpson & Heppelwhite