UNITING BRAND AND
DEMAND FOR RESULTS
We operate from a single principle: Everything we do has to work. AND we work hard to make that happen. Whether we’re launching a big brand-building campaign or optimizing a small-space response mechanism, we unleash courage AND creativity throughout the funnel AND across every channel—strategizing, problem-solving AND innovating our way to creating big impact for our clients.
The responsibilities of the CMO have changed dramatically. Gone are the days when big advertising campaigns, positive brand perception and high awareness were enough. CEOs and boards are looking to ensure that their marketing efforts are leading to sales, which means that today’s CMOs are driven by the need for action and results.
So, where does this leave marketers and brands who must be completely accountable for all of their marketing efforts and advertising spend?
We believe that the answer is the unification of brand and demand, in a new space that couples big branding initiatives with the intelligence, creative work, and strategies and executions that drive consumers to action.
These transformational marketing solutions are created through the connection of media, technology, data, insights and always-on creative content.
WHO WE ARE
Quigley-Simpson is a fully integrated, brand-performance agency uniting brand and demand.
Headquartered in Los Angeles, with an office in New York City, we are an independent, majority female–owned, 200-plus-person agency. Our commitment to creative and executional excellence has led to our array of blue-chip clients from Fortune 500 to growth companies.
Our superpower is our intelligence and ability to unite brand and demand by helping our clients rapidly interpret data and deploy creative in strategic ways that consistently drive sales. Our methodology is derived, in part, from our extensive experience in DRTV, which has given us a unique understanding of how to directly reach consumers and drive them to action.
Data and Analytics are at the core of everything we do. Data is constantly being created throughout the customer journey. Analytics makes it accessible, consumable and actionable. Our ability to immediately access and precisely interpret this data means that we offer our clients continued optimization for simplified decision-making that deliver outsized results.
We are the largest DRTV agency in the country, which puts us in a unique position. With over $500 million in total billings, we are large enough to negotiate the best deals, and our independence and size means that we are nimble and can quickly pivot based on real-time results.
We are absolutely committed to diversity. This goes from our staff to the way we plan and implement our creative. We believe that only a truly diverse agency can create, manage, place and drive performance for today’s diverse consumers.
We are a fully integrated agency and have been since our creation, over 17 years ago. Our creative department, strategic planning, d2C capabilities,
e-commerce group, data and analytics department, consumer experience department, cross-screen targeting strategies, media buying and planning group, combined with our partnerships with game changers and innovation-driven mindset, allow us to stay on the cutting edge of advertising, licensing powerful technology and data-science solutions for
Closing the gap between a consumer’s mind and wallet.
Brand IQ is our proprietary tool for identifying and closing the gap between two integral parts of the customer journey—brand perception and lower funnel behavior—to drive action.
Media marketplace intelligence makes for a better mix.
This process initially fuses syndicated research, existing brand data, strategic goals, planning parameters, and messaging tactics, then injects our marketplace knowledge to optimize a channel mix of effective touchpoints to drive key KPIs and brand metrics.
The forecast looks good.
Our library of historical benchmark results based on channel inputs provides an additional diagnostic for forecasting and scenario-planning. Running budget allocations across a variety of mix scenarios and adjusting conversion assumptions across funnel behavior provides insight into how various levers drive overall performance for traffic and channel revenue.
An analytical brain that learns as it goes.
Our TV/Media-to-Web Attribution tool, ThinQ, correlates granular media log data and business KPI goals. Machine Learning allows the model to improve over time, allowing us to make key decisions based on learnings.
Optimizing for opportunity.
Quinn is our media optimization dashboard that empowers our media teams to optimize their buys based on rating trends by station and demo and quickly find areas of efficiency or opportunity.