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Summary:

This position is responsible for ownership of accurate and timely delivery of traffic assets and creative materials for our advertising clients within linear television and digital streaming (CTV). The role works closely with internal teams that are responsible for buying media and supports the Traffic Department & Media Investment team overall. This includes management of agency partners, dub houses, telemarketing vendors, and trafficking media across different advertising mediums.

Core Accountabilities:

• Own relationship with creative agencies for creative traffic information relating to linear television and digital streaming (CTV).
• Develops and manages creative assets and instructions on partner platforms for digital streaming (CTV).
• Manages final log airings reports, talent partners, and other miscellaneous
• Owns, organizes, and maintains all related communication with creative
• Manages creative assets traffic inbox, vendor contact databases, and agency
• Point person for sending assigned instructions and materials to vendors, works with dub houses, processes station logs accurately, and uploads creative materials. Holds ownership for responsibilities of assigned campaigns.
• Alongside the Director, develops and drafts departmental process documents; presents and implements process documents across internal teams.
• Maintains and updates the creative commercial asset

Academic/Educational Requirements:

• Bachelor’s degree, preferably in marketing, advertising, or communications

 

Required Skills/Experience:

• 2+ years’ experience working in an advertising role, preferably in Traffic or Media
• Knowledge of how operations work within different media platforms (i.e., linear television and digital streaming) is preferred.
• Excellent analytical, verbal, and written communication
• Demonstrates proficiency with Microsoft Excel and System knowledge of Media Ocean, Tableau, CM360, Innovid, etc., is preferred.

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Summary:

The Media Buyer position plays a key role in the Media Investment group and toward the success of our clients. The buyer’s responsibility is to negotiate, purchase, optimize, and monitor performance to ensure client deliverables are achieved. Quigley-Simpson is looking for a passionate individual who understands media and the challenges we face daily with the ability to be nimble when needed. We are a collaborative group of individuals who work hard, play hard, and have fun doing it. Quigley cares deeply about our clients and strives to engage their audience with the most effective and efficient media.  

Core Accountabilities:

• Negotiate and buy profitable media for both linear and OTT; monitor buy maintenance daily such as inputting buys/IOs, making revisions, pulling reports, review pre/post logs, understand and track pacing of impressions served, optimize against benchmarks/goals, monitor performance, post wrap-ups, etc.
• Work within all types of buying, including national DRTV, hybrid, local market, OTT, etc.
• Must maintain clearances and pacing while achieving assigned goals
• Implement media plans and strategy
• Analyze media programs and reports so as to make quality buys
• Call vendors/stations for clarification on various issues and resolve discrepancies
• Develop and maintain good relationships with vendors/stations, daily contact with reps
• Liaise with other departments to ensure clients’ needs are being met
• Regularly communicate details about buys, vendor/station updates, and any research to help managers/leads make good campaign decisions
• Be an expert on the vendor/station you buy for, which includes understanding trends, marketplace, competitors, demographics of the vendor/station, programming, targeting, etc.
• Understand Traffic procedures and deadlines
• Be familiar with priority campaigns and take proactive approach to inform vendors/stations
• Understand what other departments do and how the Media Investment group fits into the company as a whole
• Understand each vendor’s/station’s restrictive programming per client(s)
• Have a basic understanding of Media Math (CPO, Ratio, CPC, CPP, CPM ROI, etc.) and know how to build a buy when given goals such as TRPs, CPP, CPM, etc.
• Must ensure accuracy in all areas of media management and buying
• Assist leads in reporting, special projects, and other miscellaneous tasks Team player

 

Mastery:

• Able to communicate and present work with confidence and clarity

 

Academic/Educational Requirements:

• Bachelor’s degree or relevant experience

 

Required Skills/Experience:

• 2 years of experience (minimum) in a media buying role (national DRTV experience preferred)
• Demonstrates solid technical and negotiating skills
• Working knowledge of Mediaocean buying software (preferred but not required)
• Proficient at problem-solving and brainstorming for thoughtful solutions
• Demonstrates intermediate proficiency with Microsoft Word and Excel
• Experience in using various media research tools such as Kantar, Nielsen, Innovid, and SRDS is preferred but not required

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Summary:

Quigley is looking for an Associate Director or Supervisor of Paid Social to grow customer acquisition and brand awareness that drives business forward through paid social. This is a highly visible, client-facing, strategic, and fun role across the CPG, retail (e-commerce), and nonprofit categories.  

Core Accountabilities:

• Mentor team members professionally and technically
• Oversee and manage a team to achieve company goals
• Develop paid social strategies and create comprehensive presentations that detail campaign objectives, tactics, rationale, strategy, budget allocation, media selection, and all relevant documentation (research, flowcharts, samples, analyses, competitive overview, audits, etc.)
• Execute paid social campaigns and initiatives that expand client brand awareness, conversions, and customer growth
• Work closely with the Analytics team and internal stakeholders to develop measurement plans and to report on campaign performance
• Lead client calls, instilling trust in authority of Supervisor’s in-depth knowledge of all digital campaign elements and industry developments
• Optimize all social advertising campaigns using levers such as customer targeting, content, creative, and bid optimization
• Collaborate with team members across all departments; respect and follow processes
• Manage relationships with social platform reps and other third-party vendors

 

Academic/Educational Requirements:

• Bachelor’s degree or relevant experience

 

Required Skills/Experience:

• Minimum 6 years experience in paid social marketing with a focus on e-commerce
• Minimum 2 years experience at a competitive marketing agency focused on performance marketing
• Minimum 1 year experience managing people
• Must have in-platform execution experience setting up campaigns and pulling levers in Facebook, Instagram, Snapchat, and TikTok (experience with Pinterest, Twitter, LinkedIn, and Reddit is a plus)
• Understanding of the consumer journey from awareness to conversion; ability to leverage insights to unlock new growth opportunities
• Experience using Google Analytics for reporting
• Excellent written and verbal communication and presentation skills
• Ability to work efficiently in a fast-paced environment, with a high level of accuracy and attention to detail
• Working competency in paid search is a plus

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