The Ball Aluminum Cup case study
Turning a strong cup into a powerful statement
The Challenge
As a new disruptor brand, Ball Aluminum Cup needed to build a following and grow awareness—by a lot.
The Insight
The Ball Aluminum Cup is more than a fantastic product; it’s an opportunity to make a statement about your values, and to show the world—or at least your party guests—that you care about sustainability. Swapping out single-use plastic cups for the Ball Aluminum Cup is an easy change to make, which can make a real difference.
The Solution
The medium becomes the message, showcasing handcrafted statements written directly on the cup—just as people write their names on their disposable cups at parties. This action was easy to replicate across social media, where anyone could make their own statement on the cup—including the content creators we tapped to grow the movement. Social and digital assets feature statements that speak in a cheeky, colloquial voice about the cup’s sustainability as well as its other great qualities, such as its durability, the “cold” effect it provides, and its ability to level up your fun occasions.
services
- Integrated Strategy and Product Positioning
- Digital and Social Creative
- Shoot Planning and Production
- Influencer Marketing
- Media Strategy, Planning, and Buying
- Data and Analytics
