Don’t just study numbers.
plan for your future.
How do you strike the perfect balance between growing your brand, driving impact, and capturing demand? We’ve cracked the code with our proprietary media-planning platform and smart omnichannel strategies. Our team, armed with AI enhanced tools, dives deep to maximize your investment and boost efficiency─all to achieve sustained performance and exponential growth.
Omnichannel Connections
Each time you communicate with a customer, there’s an opportunity to reinforce your brand. We help you show up consistently across all the channels that are important to your audience.
- Linear TV/DRTV
- CTV/OTT/FAST
- Branded content
- Influencer
- OLV/YouTube
- Programmatic video
- Native Audio
- Social
- Programmatic display
- Search/SEO/SEM
- Website/APP
- Affiliate marketing
- Direct mail
- Shopper marketing
- Retail media
Awareness
- Linear TV/DRTV
- CTV/OTT/FAST
- Branded content
Consideration
- Influencer
- OLV/YouTube
- Programmatic video
- Native Audio
Engagement
- Social
- Programmatic display
- Search/SEO/SEM
- Website/APP
Activation
- Affiliate marketing
- Direct mail
- Shopper marketing
- Retail media
Performance Lab
Leading with a test-and-learn approach fueled by analytics.
We focus on rapid learning and agile adaptation. This ensures that insights gleaned from testing efforts are quickly integrated back into campaigns for improved performance.
Step
1
plan
Plan audience, channels, geos, creative; ideate test sprints.
Step
2
launch
Launch media plan with all parameters; begin Test Sprint 1.
Step
3
test and iterate
Conitually test and iterate; prove hypotheses.
Step
4
scale
Scale into winning variants; balance efficiency goals.
Step
5
repeat
Record learnings from each step & repeat Step 1.
The elements of the Performance Lab:
Data Architecture
Improve speed and accuracy by seamlessly bringing data together from every marketing platform.
insights
Mine insights to drive actionable opportunities at the channel, audience, and creative levels.
performance
Maximize the number of leads and sales through effective prospect population targeting.
Attribution
Identify both direct and indirect sources of meaningful KPIs through testing and advanced modeling.
AI tools to guide investment
Scenario Planning
Ensure your media investments adjust to the changing landscape while keeping ads relevant and effective for consumers.
Scale
Reduce waste, and plan by understanding diminishing returns across channels and tactics.
Incrementality
Understand total impact, not just touchpoints, to better see the halo effect of each channel to driving outcomes.
Brand-Demand Impact platform
Balance brand, demand, and impact in your media mix with the help of our proprietary technology. It’s streamlined budgeting for fast, data-driven decisions with a big-picture balance.
Always on.
always ready.
To maximize the effectiveness of your media investment, you need to be in a nonstop cycle of testing, learning, and optimizing. Our process continually harnesses insights on consumer media consumption, consumer behavior, and emerging technology to help you easily scale and stay in front of change.