10 TIPS FOR CREATING MORE CAPTIVATING 360 VR VIDEOS
You’re not just making a video. You’re creating an experience for your audience […]
Marketers and their clients must show that they respect the data and provide—in plain English—a clear explanation of the bargain they are making with consumers.
- Art Binder
THIRD-PARTY DATA IS IN A TRANSITION PERIOD
In 2018, consumers learned all about third-party data—the data collected not by the companies they are directly interacting with online […]
WHAT IS THE ROLE OF DRTV IN A MEDIA LANDSCAPE DOMINATED BY DIGITAL?
Marketers who think of themselves as “digital-first” shouldn’t limit themselves to being “digital-only,” as there is still an important role for TV, more specifically DRTV, in the marketing mix […]
THE ENDLESS PURSUIT OF PERSONALIZATION IS KILLING YOUR BRAND
Here’s How to Strike a Better Balance […]
CO-PRESIDENT DURYEA RUFFINS NAMED A CAMPAIGN US DIGITAL 40 OVER 40 HONOREE
The award honors “executives for their noteworthy contributions across advertising, marketing, media, technology and communications…” […]
ADVERTISING WEEK 2020: THE MISSION OF PURPOSE-DRIVEN BRANDS DURING COVID-19
As part of Advertising Week 2020, Quigley-Simpson Co-President Duryea Ruffins sat down with nonprofit leaders to discuss the impact of COVID-19 on their mission to effect change. […]
MY TOP 8: ITALIAN REDS
Eric Koehler’s Top 8: Italian Reds […]
The goals of generating revenue and building brand loyalty need not work at cross-purposes.
- Daniel Quentin Zuber
IS TRANSACTIONAL SOCIAL ADVERTISING DAMAGING YOUR BRANDING EFFORTS?
The goals of generating revenue and building brand loyalty need not work at cross-purposes […]
CO-PRESIDENT DURYEA RUFFINS TO HOST AN ADVERTISING WEEK 2020 SESSION
How Purpose-Driven Brands Can Still Effect Change in These Difficult Times […]
NICOLE CUNNINGHAM, Associate Media Director AND Clothing Shop Owner
At Quigley-Simpson, we always put our clients first – and the same is true for my own clothing shop business, Canyon Vintage. […]
TRAVEL DREAMS REIMAGINED IN 2020
When I was a little girl, I would dream of traveling the world. My imagination was sparked by my older brother […]
GREAT MINDS ON APPLE PODCAST WITH CARL FREMONT
To understand where advertising is going, you need to know what came before. Carl Fremont was there […]
IS THE AGE OF IMMERSIVE MEDIA OVER OR JUST BEGINNING?
Brands and agencies will not only help make immersive media possible but also make it a better experience for everyone […]
SCOTT MARSDEN, EVP, Media & Analytics AND Girl Dad
How does each role effect the other? What is similar and what’s different? A: Part of the everyday in my role is to provide […]
MY TOP 5: THINGS TO MAKE AND EAT
Margaret Bethea’s Top 5—Things to Make and Eat […]
ECD SARIAH DORBIN ON INCREASING DIVERSITY & INCLUSION
ECD Sariah Dorbin answers some tough questions about diversity and inclusion, content creation in a pandemic, and more in this SHOOT Magazine interview. […]
LEONDRA JAMES, Manager, Analytics & Data Science AND Violinist
How does each role effect the other? What is similar and what’s different? A: At Quigley-Simpson, I oversee the analytic initiatives […]
CONSUMER SENTIMENT ROUNDUP: COVID-19 AND TRAVEL
We’re measuring consumer sentiment regarding travel amidst the COVID-19 pandemic. Read on for a summary of our latest findings. […]
We advise that the creative agency team have a seat at the table.
- Kelly Green
HOW TO GET THE MOST FROM YOUR BRANDED CONTENT INVESTMENT
A best practice for branded content is ensuring that the creative agency plays an active and engaged role from start to finish, since we believe that including the creative team produces a superior end product. Here’s why. […]
QUIGLEY-SIMPSON WINS 4 TELLY AWARDS
This year, Quigley-Simpson took Gold for Online Commercials, as well as two awards for Branded Content […]
CEO CARL FREMONT’S ADVICE TO MARKETERS IN AD AGE
Let customers lead based on their new behaviors in a business-as-unusual world. There’s no magic switch when it comes to […]
WHAT WILL SUMMER TRAVEL LOOK LIKE?
With the lockdown beginning to ease in some parts of the country, the question on many minds is, Will people […]
OUR DANCE MOVES MAKE THE NEWS
Adweek highlights our latest activation, which takes armchair escapism a step farther by encouraging people to get up and dance. Learning Bollywood, Hula and Salsa moves virtually proved a powerful way to encourage the good of travel without leaving home […]
To drive both brand and demand, you can’t rely on mind-blowing, thumb-stopping content that won’t move the needle—or the thumb to a link.
- Sariah Dorbin and Daniel Quentin Zuber
STOPPING THUMBS AND FILLING CARTS IN SOCIAL
No one wants to hang out with the guy pitching insurance at a party. No one wants to be that guy, either. So how should brands behave […]
Insider interviews—Carl Fremont
Hear how Carl Fremont our CEO, describes direct marketing and performance marketing and the importance of brands optimizing […]
KELLY GREEN, EVP Account Management AND Award-winning Chocolatier
How does each role effect the other? What is similar and what’s different? A: You’d be surprised how much they affect […]
RANDY CHUNGA, Copywriter AND game level designer
By day, I write about exploring our world. By night, I build ones of my own. Designing levels for video […]
LOOK FOR NEW FACES ON ZOOM
Quigley-Simpson is growing! Click to read about the exciting new additions to our leadership team […]
Work From Home with Nicole Ellingson
As we’ve transitioned to working remotely, we’ve adopted new strategies. Creative Director Nicole Ellingson shares her life and style in the Muse by Clio’s Work From Home series. Read more to get a glimpse of how she stays creative at home […]
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let's talk
We work like you do. Virtually. In
person. Phone. Zoom. Whatever.© 2020-2021 Quigley-Simpson & Heppelwhite
-
let's talk
We work like you do. Virtually. In
person. Phone. Zoom. Whatever.© 2020-2021 Quigley-Simpson & Heppelwhite
-
let's talk
We work like you do. Virtually. In
person. Phone. Zoom. Whatever.© 2020-2021 Quigley-Simpson & Heppelwhite