CES 2021 was the first-ever all-digital Consumer Electronics Show, featuring over 100 hours of conference programming.
CES 2021 ROUNDTABLE HIGHLIGHTS
Join our expert panel for a wide-ranging discussion about this year’s Consumer Electronics Show […]
QUIGLEY-SIMPSON CES 2021 RECAP
What industry leaders are saying about addressability, AI, social responsibility and preparing for a world returning to some degree of normalcy […]
10 TIPS FOR CREATING MORE CAPTIVATING 360 VR VIDEOS
You’re not just making a video. You’re creating an experience for your audience […]
Marketers and their clients must show that they respect the data and provide—in plain English—a clear explanation of the bargain they are making with consumers.
- Art Binder
THIRD-PARTY DATA IS IN A TRANSITION PERIOD
In 2018, consumers learned all about third-party data—the data collected not by the companies they are directly interacting with online […]
WHAT IS THE ROLE OF DRTV IN A MEDIA LANDSCAPE DOMINATED BY DIGITAL?
Marketers who think of themselves as “digital-first” shouldn’t limit themselves to being “digital-only,” as there is still an important role for TV, more specifically DRTV, in the marketing mix […]
THE ENDLESS PURSUIT OF PERSONALIZATION IS KILLING YOUR BRAND
Here’s How to Strike a Better Balance […]
CO-PRESIDENT DURYEA RUFFINS NAMED A CAMPAIGN US DIGITAL 40 OVER 40 HONOREE
The award honors “executives for their noteworthy contributions across advertising, marketing, media, technology and communications…” […]
ADVERTISING WEEK 2020: THE MISSION OF PURPOSE-DRIVEN BRANDS DURING COVID-19
As part of Advertising Week 2020, Quigley-Simpson Co-President Duryea Ruffins sat down with nonprofit leaders to discuss the impact of COVID-19 on their mission to effect change. […]
MY TOP 8: ITALIAN REDS
Eric Koehler’s Top 8: Italian Reds […]
The goals of generating revenue and building brand loyalty need not work at cross-purposes.
- Daniel Quentin Zuber
IS TRANSACTIONAL SOCIAL ADVERTISING DAMAGING YOUR BRANDING EFFORTS?
The goals of generating revenue and building brand loyalty need not work at cross-purposes […]
CO-PRESIDENT DURYEA RUFFINS TO HOST AN ADVERTISING WEEK 2020 SESSION
How Purpose-Driven Brands Can Still Effect Change in These Difficult Times […]
NICOLE CUNNINGHAM, Associate Media Director AND Clothing Shop Owner
At Quigley-Simpson, we always put our clients first – and the same is true for my own clothing shop business, Canyon Vintage. […]
TRAVEL DREAMS REIMAGINED IN 2020
When I was a little girl, I would dream of traveling the world. My imagination was sparked by my older brother […]
GREAT MINDS ON APPLE PODCAST WITH CARL FREMONT
To understand where advertising is going, you need to know what came before. Carl Fremont was there […]
IS THE AGE OF IMMERSIVE MEDIA OVER OR JUST BEGINNING?
Brands and agencies will not only help make immersive media possible but also make it a better experience for everyone […]
SCOTT MARSDEN, EVP, Media & Analytics AND Girl Dad
How does each role effect the other? What is similar and what’s different? A: Part of the everyday in my role is to provide […]
MY TOP 5: THINGS TO MAKE AND EAT
Margaret Bethea’s Top 5—Things to Make and Eat […]
ECD SARIAH DORBIN ON INCREASING DIVERSITY & INCLUSION
ECD Sariah Dorbin answers some tough questions about diversity and inclusion, content creation in a pandemic, and more in this SHOOT Magazine interview. […]
LEONDRA JAMES, Manager, Analytics & Data Science AND Violinist
How does each role effect the other? What is similar and what’s different? A: At Quigley-Simpson, I oversee the analytic initiatives […]
CONSUMER SENTIMENT ROUNDUP: COVID-19 AND TRAVEL
We’re measuring consumer sentiment regarding travel amidst the COVID-19 pandemic. Read on for a summary of our latest findings. […]
We advise that the creative agency team have a seat at the table.
- Kelly Green
HOW TO GET THE MOST FROM YOUR BRANDED CONTENT INVESTMENT
A best practice for branded content is ensuring that the creative agency plays an active and engaged role from start to finish, since we believe that including the creative team produces a superior end product. Here’s why. […]
QUIGLEY-SIMPSON WINS 4 TELLY AWARDS
This year, Quigley-Simpson took Gold for Online Commercials, as well as two awards for Branded Content […]
CEO CARL FREMONT’S ADVICE TO MARKETERS IN AD AGE
Let customers lead based on their new behaviors in a business-as-unusual world. There’s no magic switch when it comes to […]
WHAT WILL SUMMER TRAVEL LOOK LIKE?
With the lockdown beginning to ease in some parts of the country, the question on many minds is, Will people […]
OUR DANCE MOVES MAKE THE NEWS
Adweek highlights our latest activation, which takes armchair escapism a step farther by encouraging people to get up and dance. Learning Bollywood, Hula and Salsa moves virtually proved a powerful way to encourage the good of travel without leaving home […]
To drive both brand and demand, you can’t rely on mind-blowing, thumb-stopping content that won’t move the needle—or the thumb to a link.
- Sariah Dorbin and Daniel Quentin Zuber
STOPPING THUMBS AND FILLING CARTS IN SOCIAL
No one wants to hang out with the guy pitching insurance at a party. No one wants to be that guy, either. So how should brands behave […]
Insider interviews—Carl Fremont
Hear how Carl Fremont our CEO, describes direct marketing and performance marketing and the importance of brands optimizing […]
KELLY GREEN, EVP Account Management AND Award-winning Chocolatier
How does each role effect the other? What is similar and what’s different? A: You’d be surprised how much they affect […]
RANDY CHUNGA, Copywriter AND game level designer
By day, I write about exploring our world. By night, I build ones of my own. Designing levels for video […]
LOOK FOR NEW FACES ON ZOOM
Quigley-Simpson is growing! Click to read about the exciting new additions to our leadership team […]
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let's talk
We work like you do. Virtually. In
person. Phone. Zoom. Whatever.© 2020-2021 Quigley-Simpson & Heppelwhite
-
let's talk
We work like you do. Virtually. In
person. Phone. Zoom. Whatever.© 2020-2021 Quigley-Simpson & Heppelwhite
-
let's talk
We work like you do. Virtually. In
person. Phone. Zoom. Whatever.© 2020-2021 Quigley-Simpson & Heppelwhite