Turning “What if” into “What’s next”
To really crush it in the marketing world, you need a hefty dose of innovation to stay ahead of the pack. That’s where our iLab comes in. It isn’t just about flashy tech (though we do love our gadgets). It’s a hub for groundbreaking thinking, top-tier thought leadership, and creative ideas that aren’t just pie-in-the-sky dreams. We’re talking innovations that deliver real insights, speed, precision, efficiency, and impact.
iLab: Our best minds working on next-level ideas for your brand
Innovation has no limits—it can be micro changes or robust solutions. Our iLab is a forum where people throughout our agency generate ideas that create impact for our clients.
Brand Demand Impact Platform (BDI)
Our proprietary media planning platform empowers you to strike the balance of growing the brand, capturing demand, and driving impact in the media mix.
AI Media Integration
We use Generative AI, machine learning, predictive AI tools, and our own human intelligence to amplify research solutions and add value to media investments.
AI Visualization
Harnessing AI tools, we’re able to previsualize creative executions to give you a clear picture of how concepts will come to life in the real world and to provide more accurate focus group testing results.
GANTIC
Curator of hard-to-reach, response-driven, and highly scalable programmatic marketplaces. Dedicated to making authentic audiences accessible by using automated, measurable technologies.
CAMP
The Cultural Accelerator Marketplace (CAMP), powered by GANTIC, is a first of its kind programmatic solution to reach diverse audiences at scale through curated publishers.