Quigley-Simpson is looking for a Paid Social Media Manager to lead direct-response and awareness media campaigns that increase brands’ online and offline sales. This is a client-facing, strategic-planning and execution role. Accounts may include Fortune 100 CPG brands and financial brands.  

ROLE AND RESPONSIBILITIES

• Develop paid social-media strategy and media plans designed to adhere to client goals
• Execute and manage day-to-day paid social-media campaigns including coordinating assets and tracking (DCM, DAR, pixel tagging) while ensuring campaigns are delivering against KPIs
• Effectively measure campaign performance while discovering new opportunities for growth
• Collaborate with internal integrated teams to develop test-and-learn strategies that align with total brand goals, including new partner recommendations

• Lead client paid social communication, instilling trust in authority of your in-depth knowledge of all digital campaign elements and industry developments
• Train new team members on fundamentals of paid social

REQUIRED SKILLS/EXPERIENCE

The ideal candidate will have a strong background in strategic planning within the social and digital space, as well as experience developing and implementing highly successful social-media campaigns.

• Bachelor’s degree from an accredited college or university
• 3-4 years of experience in paid social media with a focus on direct response/conversion- focused campaigns
• Must have in-platform execution experience setting up campaigns and pulling levers in Facebook, Twitter, Pinterest and Snapchat
• Facebook Blueprint certification is a plus
• Experience using Google Analytics and DCM
• Well-versed in the Microsoft Office suite, specifically Excel and PowerPoint

 

We are looking for an Analytics Supervisor or Associate Director with significant experience in advertising/media, business intelligence (BI) and data visualization, someone who always keeps the customer first in mind, insists on continuing to learn every day, thrives in a highly collaborative work environment and is relentless in finding a solution to challenges. The role is part individual contributor (acting as the analytics lead on some key accounts for next 6 to 12 months) and part BI manager and administrator, with an opportunity to grow into a team lead as the nascent analytics group at Quigley-Simpson expands. The role will be responsible for managing BI tools (Datorama, Tableau, etc.), establishing best practices for dashboards and data visualization, sharing key learnings across the team, assisting colleagues in solving BI problems, and staying abreast of platform updates and feature additions. They will also be responsible for leading digital media analytics on a few Quigley-Simpson clients, including reporting, trends analysis, attribution research, and meeting with clients to review results and findings. The role could grow to include managing a team in the future—it’s a small team, and you can help drive its growth moving forward. The position requires significant experience with marketing analytics across multiple channels (Social, SEM, Programmatic, Mobile, etc.) and an understanding of how to align online and offline KPIs with different points in the purchase funnel to explain the value of upper- and lower-funnel channels. Knowledge of attribution models and attribution reports in web analytics and ad tracking platforms is a plus, as is experience using SQL to query and explore databases. The Analytics Supervisor/Associate Director will be a member of the agency’s Analytics Center of Excellence. This individual will work in a fast-paced environment and closely with multi-disciplinary project teams delivering rigorous business and analytics solutions to the organization and its clients.

Qualifications

• 5+ years in analytics overall; 2+ years in marketing analytics
• Experience working in a client-focused environment such as an ad agency or adjacent business
• Multiple years of experience working with a data visualization tool and experience designing dashboards for different stakeholders with different needs and goals
• Experience with web analytics platforms and using them to analyze paths to conversion and to generate insights around the impact of marketing
• Experience providing analysis and insights for one or more of the following: web and search traffic; email messaging statistics; social media trends; and offline media impact
• Experience conducting ROI analysis, making optimization recommendations and developing key insights for online and/or offline advertising
• Working knowledge in one of these programming languages: SQL, Python, or R
• Has successfully managed projects through partnerships with cross-functional teams, both internal and external
• Ability to work well with a team environment
• Highly detail-oriented and organized with the ability to multi-task and work in a very fast-paced environment
• Bachelor’s degree in quantitative field preferred

Responsibilities include but are not limited to:

• Manage agency’s data visualization platforms, including managing the API connections and offline data inputs, updating data models as needs change, establishing templates and best practices for the organization
• Understand and help define the Key Performance Indicators (KPIs) of campaigns and marketing activities and derive relevant metrics, targets, and data collection strategies
• Devise and own analytics and reporting processes, including requirements-gathering in collaboration with internal stakeholders
• Execute data visualization and dashboards in Datorama
• Function as a liaison between account teams and technical resources to translate business needs into data infrastructure and reporting approach
• Analyze collected data and present results, including hypothesis development
• Perform analytical “deep dives” as needed
• Monitor and provide optimizations recommendations for omni-channel campaigns
• Design and conduct A/B testing and make recommendations for optimization

 

The Management Supervisor will be responsible for the management of successful digital campaigns and services on a complex and fast-paced healthcare account. They will also be responsible for key client relationships and the supervision and functioning of an account team, in order to ensure all initiatives are strategically on target and delivered on time and on budget. Primary responsibilities include managing comprehensive campaigns, with responsibility for day-to-day client collaboration and oversight of the larger Creative/Production/Media/SEO/UX team. He/she is instrumental in the development and implementation of multiple campaigns across product lines, and will lead the development of digital marketing strategies with thorough knowledge of digital best practices for creative, media, user experience/customer journeys, SEO/SEM and analytics.

RESPONSIBILITIES

• Acts as lead client relationship manager, understands client’s marketing objectives and works with Creative, Media, UX, SEO/SEM and Analytics teams to develop strategies that meet those objectives
• Understands how digital creative and media should be implemented for a complex account, as well as how to construct user journeys and best practices for UX
• Acts as agency lead with the brand agency that sets the parameters for presenting the brand in external communications
• Acts as a primary advocate for the client’s brand in digital, ensuring brand consistency across all digital projects and actively acquiring thorough knowledge of the client’s business to meet objectives
• Supervises other account people in their direct responsibilities, enables and encourages exceptional performance from the account team
• Consults with internal and external teams to be certain that client objectives are clearly understood, and then assists in the development of strategic solutions
• Maintains a current and broad knowledge of client’s business and competition in order to direct and contribute to digital marketing and advertising plans, strategic planning and implementation
• Initiates and reviews reports, trends and results; interprets data to make proactive recommendations to advance the business initiatives
• Reviews all deliverables for the supervised projects. Obtains upper-management approval before submission to client and keeps management appropriately involved and informed on all major aspects of projects.

 

EDUCATION AND EXPERIENCE

• Bachelor’s degree in marketing, business, communications or similar related field
• 7 to 9 years of agency experience
• Demonstrated success and knowledge of best practices in digital and social creative and media, SEM/SEO, analytics and UX
• Strong preference for someone with healthcare agency experience (hospital systems, physician communications, health insurance, senior medical care, etc.)
• Detail-oriented, organized, excellent written/verbal communications and presentation skills
• Demonstrated proficiency in Microsoft Word, Excel and PowerPoint applications
• Enthusiastic leader with an “anything is possible” attitude; someone who can serve as a role model and facilitate a team environment

 

This position is responsible for managing day-to-day operations of a DTC account, and will oversee a number of aspects associated with bringing the client’s DTC products to market: assistance with business modeling, e-commerce strategy and data strategy, as well as consumer messaging and external communications to launch the products in market. This person will need to manage a few different clients as well as an internal team for resources as needed. The ideal candidate will have experience working either at an agency or at a client company on DTC business, preferably with products that are internet-enabled. The Account Supervisor is also responsible for quality control of all agency deliverables, as well as close collaboration with project management and internal teams to ensure the work is on time and on budget, meeting client expectations.

 

RESPONSIBILITIES

• Drive all work streams pre-launch, which include developing an e-commerce and data strategy, tapping into other internal team members as needed
• Work with strategic planning team members on product launch deliverables, such as developing messaging, creative briefs, media briefs, etc.
• Oversee the execution phase of creative projects with deliverables that are TBD, but will most likely lean heavily into digital media (OLV, display, social, search, landing pages)
• Oversee media planning and buying, most likely skewed to digital media
• Manage internal expectations and communications to drive projects to completion with excellence
• Regularly communicate with Project Management to ensure projects are on track, within budget and on brief
• Prepare weekly status reports, conference notes, materials and correspondence as necessary to service assigned account and circulate them among appropriate team members
• Arrange and attend client/agency or internal agency meetings as needed and prepare follow-up reports
• Maintain a cordial and business-like relationship with both client and the brand strategy agency, working collaboratively with all parties
• Stay current with competitive pressures or competing products
• Actively participate in client service and satisfaction, leading the client through a long and complex process
• Lead the broader internal team as a strong presence and driver of the business
• Ensure accuracy in calculating numbers and report preparation
• Troubleshoot and problem-solve as appropriate
• Demonstrate excellent attention to detail and follow-through skills
• Complete assignments and/or agreements within deadlines

EDUCATION AND EXPERIENCE

• A B.S./B.A. degree in marketing, advertising, communications or related field
• 4 to 6 years of experience total, with significant experience in DTC products, either at an agency or a client
• Agency experience with overseeing traditional services such as creative development and media planning/buying
• Proficiency in MS Office software: Word, Excel, PowerPoint
• Ability to work semi-autonomously and still drive a process with multiple layers and deliverables