The Integrated Media Supervisor is responsible for the management of key day-to-day client relationships and the supervision and functioning of the media team to ensure all initiatives are strategically and creatively on target, delivered on time and on budget. Primary responsibilities include managing comprehensive campaigns, with responsibility for day-to-day client and account/creative/production/media management, strategic planning, recommendations and overall problem-solving associated with creation, development and implementation of successful integrated ad campaigns—TV, digital, print, OOH, social, audio, etc.

 

PRIMARY PESPONSIBILITIES

• Act as client relationship manager, understand clients’ marketing objectives and work with Media, Creative and Account Management teams to develop strategies that meet those objectives on a daily basis
• Act as a primary advocate for clients’ brands on accounts, ensuring brand consistency across all projects, and actively acquire thorough knowledge of clients’ businesses to meet objectives
• Assist VP, Group Account Director and Integrated Media Director as needed
• Supervise and mentor junior team members in their direct responsibilities; enable and encourage exceptional performance from team and assure accuracy of team communications
• Maintain ongoing tracking of media spend across all channels (Media Tools) and ensure all campaigns spend to goal and do not exceed approved budgets; communicate monthly budget goals internally to media teams
• Responsible for creation, analysis and presentation of post-campaign summary reports
• Utilize Nielsen Media Impact (training provided as needed) for scenario planning; evaluate plan options and communicate Agency recommendation to clients
• Initiate and review reports, trends, results and interpret data to make proactive strategic recommendations to advance the business initiatives
• Effectively communicate and collaborate with cross-functional agency team to ensure flawless execution of plans, including account, buying, creative, traffic and finance
• Maintain good rapport with sales representatives and vendors to negotiate the most efficient rates possible and secure added value whenever possible
• Manage the flow of client media-related issues based on changes in direction, goals and budgets; must be capable of creating solutions and proactively resolving issues
• Deliver POVs/position papers on key client issues and/or client opportunities
• Demonstrate excellent attention to detail and follow-through skills
• Serve as a role model with a positive attitude and facilitate a team environment

EDUCATION AND EXPERIENCE

• Bachelor’s degree in marketing, business, communications or similar related field
• 5+ years of agency experience
• A solid understanding of general market advertising (both national and local market) and a familiarity with direct marketing
• Integrated media strategy experience—TV and digital are a must; OOH, print and radio experience a plus
• Detail-oriented, organized, and excellent written/verbal communication and presentation skills
• Demonstrated advanced proficiency with Microsoft Word, Excel and PowerPoint applications
• Proficiency on media-related and other basic software packages (e.g. MRI, Scarborough, Kantar, comScore, Sizmek, Telmar, IMS, etc.)
• Experience with Mediaocean OX a plus
• Enthusiastic team player with an “anything is possible” attitude

JOB DESCRIPTION

Quigley-Simpson has an opening for an Assistant Digital Media Planner. This person assists in the planning, implementing and maintaining of media campaigns across multiple digital channels. This position is essential in the day-to-day tactical management of the media account and requires an individual who works well in a team-based, fast-paced, detail-oriented environment. While advanced media thinking is not expected, the successful Assistant Digital Media Planner/Buyer is resourceful and demonstrates the initiative to participate in advanced projects.

RESPONSIBILITES

• Learns how to create and present media-specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions
• Supports team in media-plan development stage to collect RFP responses from partners/sites, and assists in analyzing proposals and partner negotiations
• Traffic plan assets such as creative and required tracking tags
• Helps to set up third-party ad server/tracker system: follows through to ensure sites are enabled, functioning properly, and all materials are received from creative agency
• Executes Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues
• Fine-tune critical-thinking capabilities in analyzing campaign performance and client objectives
• Creates campaign post-launch information such as screenshots, links and placement information to demonstrate proof of placement for clients
• Builds campaign-performance reporting, inclusive of aggregating information from third-party servers and site direct reporting
• Creates and evaluates campaign effectiveness via reporting (predetermined cadences) and post-campaign analysis
• Assists in monitoring and reporting weekly on paid media performance, providing an active voice communicating optimization opportunities and challenges
• Ensures that client-approved media purchases are implemented accurately and timely
• Assists in billing and reconciliation processes
• Maintain Insertion Orders, plan records, billing sheets and contact lists for vendors

 

REQUIREMENTS

• Bachelor’s Degree
• 1-2 years industry experience
• Knowledge of digital media landscape and desire to continue learning
• Strong math and analytical skills
• Strong communication skills (written & verbal)
• Detail-oriented with strong attention to follow-through
• Nimble and flexible to succeed in a fast-paced environment and handle ad hoc requests
• Advanced computer skills (MS Word, Excel, PowerPoint)
• Ability to learn server-based software and tools
• Knowledge of Google Analytics/Facebook/Instagram platforms is a plus
• Experience using ad servers (e.g. DoubleClick, Atlas, Sizmek) to build and traffic ad campaigns is a plus
• Experience buying or planning programmatic campaigns is a plus
• Agency or client-facing experience a plus
• Tenacity and ability to handle heavy workload volume waves when necessary
• Proven passion for digital media
• Public speaking skills or potential public speaking skills

Quigley-Simpson is a full-service advertising agency with deep roots in the television and growing OTT/CTV space. With offices in Los Angeles and New York, we are one of the largest purchasers of Direct Response media in the country. The Junior Media Buyer’s responsibility is to negotiate, purchase, optimize and monitor deliveries to ensure client deliverables are achieved. Quigley-Simpson is looking for a passionate individual who understands media and the challenges we face daily, with the ability to be nimble when needed. We are a collaborative group of individuals who work hard, play hard and have fun doing it. Quigley-Simpson cares deeply about our clients and strives to engage their audience with the most effective and efficient media.

RESPONSIBILITIES

• Buyer will diligently monitor daily buy maintenance, including, but not limited to, the reviewing and entry of pre/post logs into our management system, resolving discrepancies, maintaining budgets, ensuring clearance percentages, achieving client goals, no charges, fire sales, etc.
• Develop and retain strong, significant relationships with stations/networks through daily interactions via in-person, phone and email.
• Develop creative media packages through optimizations, key insights and client KPIs
• Buyer is an expert on their stations/vendors and will manage and update trend reports, demographic profiles, programming and rate structure
• Provide supervisors with marketplace conditions and changes, offering thoughtful and insightful solutions to marketplace challenges
• Effectively screen pre-logs and post-logs for content, alert stations if running in restricted programming and credit media as necessary based on content restrictions
• Input and send out buys/IOs, revisions, time schedules and cancellations for themselves and others if needed
• Retrieve order confirmations and digitally file all contracts/paperwork
• Assist Director/Supervisor/Buyer in reporting and special projects

REQUIREMENTS

• Minimum 2+ years experience in media buying
• Buyer must have understanding of media math (CPO, CPC, CPP, CPM, ratio, etc.) and know how to build a buy when given such goals as TRPs, CPP, CPM, etc.
• Demonstrates solid technical and negotiating skills
• Working knowledge of Media Ocean buying software (preferred but not required)
• Proficient at problem-solving and brainstorming for thoughtful solutions
• Demonstrates intermediate proficiency with Microsoft Excel and Word
• Experienced in using various media research tools such as Kantar, Nielsen and SRDS (preferred but not required)
• Excellent communication skills

If you are an experienced, client-focused Sr. Media Buyer with experience buying national television, this position is for you. As the ideal candidate, you will have a firm understanding of developing creative media plans that support client business objectives as well as the ability to juggle multiple projects in a fast-paced environment while still meeting your deadlines and being fun to work with. We are looking for a go-getter with the desire to advance his/her media career through the opportunity to learn new skills, acquire more responsibility and grow into a hybrid General/Direct Response Buyer.

Responsibilities

• Negotiate and buy profitable media time; have working knowledge of Mediaocean buying software, such as inputting buys, making revisions, pulling reports, etc.
• Manage Media budget while reaching individual goals
• Must maintain Quigley-Simpson’s clearance percentages while reaching goals
• Implement media plans and strategy
• Analyze media programs and reports so as to make quality buys
• Call stations for clarification on various issues and resolve discrepancies
• Develop and retain good relationships with stations; should maintain daily contact
• Review pre- and post-logs
• Liaise with other departments to ensure clients’ needs are being met
• Test new markets and time periods, and monitor performance
• Regularly communicate details about buys, stations and any research so as to help campaign managers make good buying decisions
• Optimize our rates with creative media packages, including getting “no charges” and “fire sales”
• Be an expert on the stations you buy, including trends and demographics of the station
• Understand Traffic procedures and deadlines
• Be familiar with priority campaigns and take proactive approach to inform stations
• Understand what other departments do and how the Media department fits into the company as a whole
• Understand each station’s restrictive programming per client
• Have basic understanding of MediaMath (CPO, Ratio, CPC, CPP, CPM ROI, etc.) and know how to build a buy when given such goals as TRPs, CPP, CPM, etc.
• Supervise media campaigns to ensure goals are being met (budgetary, TRPs, CPO/ratio, CPP, CPM, etc.)
• Manage and plan campaigns
• Reallocate spending by station/network as needed and work closely with media buyers and directors to proactively manage spending

Accountabilities

• Make high-quality, profitable media buys
• Maintain up-to-date rate card information and programming
• Resolve discrepancies in a timely manner
• Establish good station relationships
• Ensure accuracy in calculating numbers
• Provide good follow-up as it relates to answering questions, voicemail and emails from stations and other Quigley-Simpson employees
• Complete assignments and/or agreements within deadlines

Education and Experience

• Minimum 5+ years of progressive experience buying TV media
• Excellent negotiating skills
• Proficient at problem solving and brainstorming for solutions
• Excellent analytical skills
• Demonstrated intermediate proficiency with Microsoft Word and Excel
• Excellent verbal communication skills