SUMMARY

Quigley-Simpson has an opening for a Digital Media Director. This highly motivated person will be innovation-driven, with an ability to drive full-funnel digital campaigns.

This person will plan and own campaign performance metrics and will be expected to achieve/exceed monthly goals. Candidates should demonstrate a proven track record within digital campaigns driving online brand lift across (awareness/familiarity/favorability/purchase intent) as well as responsibility for digital acquisition campaigns that met expected conversion goals.

RESPONSIBILITIES

• Lead strategic and tactical planning activities with oversight responsibilities; act as a primary day-to-day contact for clients and internal/external partners
• Work will be on performance-based campaigns, as well as brand awareness campaigns
• Accountable for building, developing, implementing and maintaining integrated client media plans that deliver against objectives/strategies; proactively investigate media opportunities and craft well-supported, articulate points of view
• Responsible for managing digital campaign setup that includes ad serving, checking billing/budgets, traffic and tracking implementation
• Actively drive the planning process and identify opportunities for innovation and improvement
• Set realistic client expectations and make every effort to exceed them by providing quality work in a timely and responsive manner
• Deliver in-flight campaign reporting and optimization
• Manage the use of proprietary and syndicated tools
• Engage with research partners to execute all measurement and learning plans
• Review and evaluate proposals from media partners
• Ensure continual growth and training of junior team members (media planners), and identify strengths and opportunities for team development
• Oversee and steward competitive reporting process
• Manage and be accountable for budgets with team; oversee reports and client billing
• Compile and update regular status reports
• Actively contribute to brainstorming and ideation sessions
• Thought leadership and development of custom content/branded content programs
• Responsibility for complicated contracts with addendums and extra regulations

SUMMARY

Quigley-Simpson has an opening for a Digital Media Planner. This highly motivated person will be innovation-driven, with an ability to drive full-funnel digital campaigns.

This person will plan and own campaign performance metrics and will be expected to achieve/exceed quarterly goals. Candidates should demonstrate a proven track record within digital brand campaigns driving online brand lift across awareness/familiarity/favorability/purchase intent, as well as responsibility for digital acquisition campaigns that meet expected conversion goals.

RESPONSIBILITIES

• Develop and execute awareness and performance-based campaigns (drive card sign-ups)
• Responsible for managing digital campaign setup that includes ad serving, traffic, and tracking implementation
• Execute and optimize programmatic, display, native, OLV and CTV/OTT
• Review and evaluate proposals from media partners
• Produce, analyze, and track key performance indicators and develop initiatives to increase customer conversion rate and cost-per-acquisition
• Responsible for implementation and stewardship of brand-safety best practices, along with content guidelines as defined by the client
• Manage and be accountable for budgets with team; create reports and client billing
• Stay abreast of new tools, trends, networks, and best practices in the online media industry
• Supervise assistant or junior team members
• Build campaign performance reporting, inclusive of aggregating information from third-party servers and site direct reporting
• Engage with research partners to execute all measurement and learning plans

REQUIREMENTS

• Bachelor’s degree
• 3+ years of experience in digital media—experience with performance/conversion-focused campaigns is a plus
• Must know and use DoubleClick as an ad server and brand-safety vendors (e.g., MOAT, IAS)
• Must be able to execute programmatic campaigns through DSP; experience with The Trade Desk is a plus; experience working with DMP strongly preferred
• Agency or client-facing experience a plus
• Experience working with and testing a variety of media partners simultaneously
• Strong analytical skills; ability to review campaign results daily and, based on these results, make quick decisions on optimizations to achieve goals
• Experience supervising and training other employees
• Demonstrated proficiency with Microsoft Excel, PowerPoint, and Word applications
• Experience using Google Analytics or similar analytics platforms for reporting
• Excellent written, verbal communication, and presentation skills
• Enthusiastic team player with an “anything is possible” attitude
• Strong eye for detail; must be accurate, organized and possess follow-through skills
• Ability to handle high-volume workload waves, including long hours when required
• Travel or finance category experience is a plus but not required

Quigley-Simpson is a full-service advertising agency with deep roots in the television and growing OTT/CTV space. With offices in Los Angeles and New York, we are one of the largest purchasers of Direct Response media in the country. The Junior Media Buyer’s responsibility is to negotiate, purchase, optimize and monitor deliveries to ensure client deliverables are achieved. Quigley-Simpson is looking for a passionate individual who understands media and the challenges we face daily, with the ability to be nimble when needed. We are a collaborative group of individuals who work hard, play hard and have fun doing it. Quigley-Simpson cares deeply about our clients and strives to engage their audience with the most effective and efficient media.

RESPONSIBILITIES

• Buyer will diligently monitor daily buy maintenance, including, but not limited to, the reviewing and entry of pre/post logs into our management system, resolving discrepancies, maintaining budgets, ensuring clearance percentages, achieving client goals, no charges, fire sales, etc.
• Develop and retain strong, significant relationships with stations/networks through daily interactions via in-person, phone and email.
• Develop creative media packages through optimizations, key insights and client KPIs
• Buyer is an expert on their stations/vendors and will manage and update trend reports, demographic profiles, programming and rate structure
• Provide supervisors with marketplace conditions and changes, offering thoughtful and insightful solutions to marketplace challenges
• Effectively screen pre-logs and post-logs for content, alert stations if running in restricted programming and credit media as necessary based on content restrictions
• Input and send out buys/IOs, revisions, time schedules and cancellations for themselves and others if needed
• Retrieve order confirmations and digitally file all contracts/paperwork
• Assist Director/Supervisor/Buyer in reporting and special projects

REQUIREMENTS

• Minimum 2+ years experience in media buying
• Buyer must have understanding of media math (CPO, CPC, CPP, CPM, ratio, etc.) and know how to build a buy when given such goals as TRPs, CPP, CPM, etc.
• Demonstrates solid technical and negotiating skills
• Working knowledge of Media Ocean buying software (preferred but not required)
• Proficient at problem-solving and brainstorming for thoughtful solutions
• Demonstrates intermediate proficiency with Microsoft Excel and Word
• Experienced in using various media research tools such as Kantar, Nielsen and SRDS (preferred but not required)
• Excellent communication skills

JOB DESCRIPTION

• Implement, manage, and optimize programmatic campaigns in DSPs, particularly in The Trade Desk
• Identify and develop optimization strategies and solutions that contribute to client’s business growth
• Deliver timely and insightful reports based on campaign data analysis
• Create and present client-facing collateral to support media planning cycles
• Perform verification (QA) of ad serving and tracking technology implementation (pixels, floodlight tags, etc.)

REQUIREMENTS

• Bachelor’s Degree in Marketing, Advertising, Communications or in an analytical or quantitative discipline
• Minimum 2 years of in-platform trading experience across major, real-time buying platforms (Google Ads, DV360, The Trade Desk, Media Math, Amazon Advertising Platform, Adobe/TubeMogul, AppNexus, etc.) with advanced analytics and optimization capabilities, either at an agency or tech company
• Functional experience with ancillary technologies: DMP, ad servers, tag management, analytics, contextual targeting and research tools (IAS, DV, MOAT, Nielsen, Samba, Comscore, MWB, Vizo, DCM)
• Advanced level of proficiency in Microsoft Excel
• Strong understanding of campaign success metrics: conversions, pacing, target CPAs, secondary conversions
• Familiarity with A/B split testing methodologies and attribution modeling concepts
• Possess outstanding troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a fast-paced environment
• Ability to interpret campaign performance while providing creative insights, reporting, and media solutions to solve campaign challenges
• Proven record of managing multiple projects at once and working within a collaborative team environment

If you are an experienced, client-focused Sr. Media Buyer with experience buying national television, this position is for you. As the ideal candidate, you will have a firm understanding of developing creative media plans that support client business objectives as well as the ability to juggle multiple projects in a fast-paced environment while still meeting your deadlines and being fun to work with. We are looking for a go-getter with the desire to advance his/her media career through the opportunity to learn new skills, acquire more responsibility and grow into a hybrid General/Direct Response Buyer.

Responsibilities

• Negotiate and buy profitable media time; have working knowledge of Mediaocean buying software, such as inputting buys, making revisions, pulling reports, etc.
• Manage Media budget while reaching individual goals
• Must maintain Quigley-Simpson’s clearance percentages while reaching goals
• Implement media plans and strategy
• Analyze media programs and reports so as to make quality buys
• Call stations for clarification on various issues and resolve discrepancies
• Develop and retain good relationships with stations; should maintain daily contact
• Review pre- and post-logs
• Liaise with other departments to ensure clients’ needs are being met
• Test new markets and time periods, and monitor performance
• Regularly communicate details about buys, stations and any research so as to help campaign managers make good buying decisions
• Optimize our rates with creative media packages, including getting “no charges” and “fire sales”
• Be an expert on the stations you buy, including trends and demographics of the station
• Understand Traffic procedures and deadlines
• Be familiar with priority campaigns and take proactive approach to inform stations
• Understand what other departments do and how the Media department fits into the company as a whole
• Understand each station’s restrictive programming per client
• Have basic understanding of MediaMath (CPO, Ratio, CPC, CPP, CPM ROI, etc.) and know how to build a buy when given such goals as TRPs, CPP, CPM, etc.
• Supervise media campaigns to ensure goals are being met (budgetary, TRPs, CPO/ratio, CPP, CPM, etc.)
• Manage and plan campaigns
• Reallocate spending by station/network as needed and work closely with media buyers and directors to proactively manage spending

Accountabilities

• Make high-quality, profitable media buys
• Maintain up-to-date rate card information and programming
• Resolve discrepancies in a timely manner
• Establish good station relationships
• Ensure accuracy in calculating numbers
• Provide good follow-up as it relates to answering questions, voicemail and emails from stations and other Quigley-Simpson employees
• Complete assignments and/or agreements within deadlines

Education and Experience

• Minimum 5+ years of progressive experience buying TV media
• Excellent negotiating skills
• Proficient at problem solving and brainstorming for solutions
• Excellent analytical skills
• Demonstrated intermediate proficiency with Microsoft Word and Excel
• Excellent verbal communication skills