Essential Functions

• Lead the Paid Search practice at Quigley-Simpson across all clients, instilling trust in the authority of your in-depth knowledge as a channel expert
• Develop social media strategies and create comprehensive presentations that detail campaign objectives, tactics, rationale, strategy, budget allocation, media selection, and all relevant documentation (research, flowcharts, samples, analysis, competitive overview, audits, etc.)
• Execute paid social media campaigns and initiatives that expand client brand awareness, drive app installs, drive customer growth and ultimately increase conversion volume
• Partner with our Brand/Creative/E-commerce teams to provide social strategy recommendations on ad creative, copy and landing pages to optimize performance for acquiring new, valuable customers
• Manage and develop each team member of the Paid Search team
• Develop and produce thought leadership content in the Search space on behalf of the agency
• Ability to work in new business and pitch new clients to help grow our agency
• Create and update ongoing, day-to-day campaign activation processes
• Manage paid search campaigns across Google, YouTube and Bing (Amazon not required, but preferred)
• Execute paid search campaign management best practices and processes
• Create and iterate our appropriate optimization schedules, setup and QA to achieve client KPIs
• Oversee planning, buying, and optimization of paid search media across key clients
• Support team members with ad hoc trafficking, campaign management and analysis
• Troubleshoot and solve technical issues
• Set realistic expectations for deliverables and make every effort to meet them with quality work
• Conduct keyword research and competitive analysis
• Proactively review campaigns to identify insights and provide strategic campaign recommendations
• Monitor and analyze the performance of SEM campaigns and programs, and generate/deliver ongoing performance updates
• Work closely with the Account Team in order to understand all clients and campaign objectives
• Work directly with clients for all paid search campaign requests; answer questions and address issues
• Track all performance and develop weekly/monthly progress reports; share findings with the online and offline media teams
• Ability to present strategic value within paid search to senior-level clients
• Lead regular client status calls, as required

Required Skills/Experience

• Bachelor’s degree from an accredited college or university
• Minimum 8-10 years of experience in social media, with focus on direct response/conversion-focused campaigns, along with track record of success and career growth
• Must have in-platform execution experience setting up campaigns
• Willingness to roll up your sleeves and jump into the day-to-day work as well as lead our overall capability
• Experience using Google Analytics for reporting
• Familiarity with pixel placement for retargeting and attribution
• Fluency with third-party ad servers like DoubleClick Campaign Manager and Sizmek is a plus
• Google AdWords certification
• Excellent written, verbal communication and presentation skills
• Well-versed in the Microsoft Office suite, specifically Excel and PowerPoint
• Ability to work efficiently in a fast-paced environment with a high level of accuracy and attention to detail

Summary

Responsibilities

• Opens jobs and prepares job jackets with complete and actionable information for distribution to project team; coordinates kick off meetings with all appropriate team members
• Manages multiple projects within budgetary and schedule constraints
• Develops timelines and sets due dates for various stages of job completion after consulting with Account Management, Creative and Production for timing requirements
• Is a champion of following processes
• Coordinates the creative development to ensure concepts are in line with anticipated media buy
• Ensures jobs are on schedule to meet all action dates
• Manages and participates in daily/weekly status meetings with Account Service and Creative regarding jobs in progress, and communicates and distributes updated documentation and status reports to all involved parties
• Routes and secures approvals on all communication materials at each stage of creative development; traffics creative, production materials, copy, scripts, layouts and mechanicals per scheduled action dates; maintains day-to-day flow of information on jobs in Production/Dev; documents changes and revisions to projects as required
• Ensures all copy and presentations at appropriate stages are submitted for proofreading review prior to release or dissemination
• QC’s changes prior to routing to necessary team players
• Proactively gathers information for upcoming agency presentations and new business pitches
• Compiles and coordinates the list of deliverables with Account team and assigns responsible parties for timely completion; prioritizes efforts to best utilize resources
• On completion of any job, archives jobs with all relevant layouts, creative and back-up information
• Follows through on all scheduled tasks, manages outstanding issues with team members and develops contingency plans to remain on schedule

Accountabilities/Required Skills

• 4-7 years experience in web/digital/social in an advertising agency
• Strong ability to organize and work on multiple tasks simultaneously
• Team player
• Proactive, independent thinker
• Strong problem-solving skills
• Detail-oriented
• Able to communicate, adapt to, and manage expectations of a variety of personalities
• Establish priorities and meet deadlines
• Excellent written and verbal communications skills
• Ability to work in various project management tools such as Microsoft Project, Microsoft Teams, OneDrive and SharePoint

Summary

Responsibilities

• Reconcile and match station invoices to our buying software.
• Issue and research discrepancy reports and maintain station account balances.
• Maintain station invoice files as well as open invoice/unmatched document files.
• Monitor station balances to ensure that payments and refunds are up to date.
• Assists employees, vendors, clients, or customers by answering questions related to accounting procedures and services.
• Liaisons with other departments to ensure accounting needs are met.
• Clerical and administrative duties as necessary.

Accountabilities

• Process all station invoices in a timely, accurate, and complete fashion.
• Resolve any open station receivables or payables in a timely and professional manner.
• Maintain good working relationship with all departments and outside vendors.
• Stay current on filing and other administrative tasks.

Education and Experience

• Associate’s degree or equivalent education, preferable
• Minimum 1 year experience in accounts receivable or accounts payable position.
• Demonstrated intermediate proficiency with Microsoft Excel and Word. Working knowledge of QuickBooks, Internet and email.
• Strong ability to analyze and interpret data.
• Excellent verbal communication skills

Summary

Core Competencies

• Demonstrates strong writing skills in both headlines and scripts
• Strong strategic thinker who can translate a brief into big conceptual ideas
• Ability to turn a big idea into a 360 campaign, including more tactical executions
• Ability to adopt writing style to an established brand voice
• Knowledge of best practices across digital and social channels
• Experience writing for digital and paid social channels
• Ability to write to restrictive word counts
• Highly detail-oriented and organized
• Comfortable managing a heavy volume of deliverables
• Delivers high-quality work with an emphasis on quality control
• Able to digest client feedback and effectively revise work
• Can multitask and manage changing priorities
• Able to collaborate with team members across all departments and respect/follow processes
• Good communicator
• Team player

Mastery

• Able to communicate and present work with confidence and clarity
• Can present work within a strategic framework
• Ability to present work to clients and effectively field comments/questions
• Strong knack for nurturing relationships and resolving problems with an appropriate mix of verbal and written communication

Academic/Educational Requirements

• Bachelor’s degree or relevant experience

Required Skills/Experience

• 4+ years of experience in a copywriting role
• Proficiency with Microsoft Word
• Knowledge of digital trends, innovations in culture, technology and social media
• Excellent communication skills
• Upbeat, positive attitude

Responsibilities

• Develop and execute awareness and performance-based campaigns (drive card sign-ups)
• Develop digital media plans; negotiate and purchase media
• Review and evaluate proposals from media partners
• Responsible for managing digital campaign setup that includes ad serving, traffic and tracking implementation
• Manage the day-to-day implementation and optimization of campaign activities
• Execute and optimize programmatic, display, native, OLV and CTV/OTT
• Produce, analyze and track key performance indicators and develop initiatives to increase customer conversion rate and cost-per-acquisition
• Responsible for implementation and stewardship of brand-safety best practices, along with content guidelines as defined by the client
• Manage and be accountable for budgets with team; create reports and client billing
• Stay abreast of new tools, trends, networks and best practices in the online media industry
• Supervise assistant or junior team members
• Build campaign performance reporting, inclusive of aggregating information from third-party servers and site direct reporting
• Engage with research partners to execute all measurement and learning plans
• Interact daily and maintain rapport with digital media publishers

Requirements

• Bachelor’s degree
• 3+ years of experience in digital media—experience with performance/conversion-focused campaigns is a plus
• Must know and use DoubleClick as an ad server and brand-safety vendors (e.g., MOAT, IAS)
• Must be able to execute programmatic campaigns through DSP; experience with The Trade Desk is a plus; experience working with DMP strongly preferred
• Agency or client-facing experience a plus
• Experience working with and testing a variety of media partners simultaneously
• Strong analytical skills; ability to review campaign results daily and, based on these results, make quick decisions on optimizations to achieve goals
• Experience supervising and training other employees
• Demonstrated proficiency with Microsoft Excel, PowerPoint, and Word applications
• DMP and audience experience is a plus
• Experience using Google Analytics or similar analytics platforms for reporting
• Excellent written, verbal communication and presentation skills
• Enthusiastic team player with an “anything is possible” attitude
• Strong eye for detail; must be accurate, organized and possess follow-through skills
• Ability to handle high-volume workload waves, including long hours when required
• Travel or finance category experience is a plus but not required

Summary

Roles and Responsibilities

• Develop social media strategies and create comprehensive presentations that detail campaign objectives, tactics, rationale, strategy, budget allocation, media selection and all relevant documentation (research, flowcharts, samples, analysis, competitive overview, audits, etc.)
• Execute paid social media campaigns and initiatives that expand client brand awareness, drive app installs, drive customer growth and ultimately increase conversion volume
• Partner with our Brand/Creative/E-commerce teams to provide social strategy recommendations on ad creative, copy and landing pages to optimize performance for acquiring new, valuable customers
• Collaborate with interagency teams to set up campaigns and tests that will yield creative and media insights and performance
• Conduct granular-level reporting approach needed to look at various audience segments across creative and placement, which can then be rolled up to macro-level insights and learnings
• Lead clients, instilling trust in authority of your in-depth knowledge of all digital campaign elements and industry developments
• Provide the client with the necessary trafficking information (plans, deadlines, specification sheets, etc.) required to deliver assets to the appropriate vendors in a timely manner
• Coordinate assets and tags with vendors and ensure campaigns are delivering against KPIs
• Proactively manage campaign execution
• Optimize all Social Advertising campaigns using levers such as customer targeting, content, creative and bid optimization
• Develop growth strategies across all existing and new accounts
• Continually analyze campaign performance as a goal for improving client performance, with a focus on scaling new customer acquisition as well as increasing customer retention
• Work with Director on reigning new and existing team members on paid social go-to-market strategies as well as reporting (storytelling)

Required Skills/Experience

• Bachelor’s degree from an accredited college or university
• Minimum 6–7 years of experience in social media, with focus on conversion- focused campaigns, along with track record of success and career growth
• Must have in-platform execution experience setting up campaigns and pulling levers in Facebook, Twitter, Pinterest and Snapchat, (TikTok, LinkedIn, Reddit a plus)
• Facebook Blueprint–certified
• Experience with building custom audiences and expanding audiences in order to achieve continued scale
• Experience using Google Analytics for reporting
• Familiarity with pixel placement for retargeting and attribution
• Experience using Facebook Marketing Partners (ad tech, creative, analytics) is a plus
• Fluency with third-party ad servers like DoubleClick Campaign Manager and Sizmek is a plus
• Google AdWords certification is a plus
• Excellent written, verbal communication and presentation skills
• Well-versed in the Microsoft Office suite, specifically Excel and PowerPoint
• Ability to work efficiently in a fast-paced environment with a high level of accuracy and attention to detail
• Understands consumer journey from awareness to conversion and leverages insights to unlock new growth opportunities
• Able to work across multiple accounts

This position assists our Media Buyers in placing and maintaining media buys, preparing and confirming bookings, making revisions, maintaining/updating logs, screening/tracking programming content and data entry. Forms of media are television, CTV/OTT, streaming audio, podcasting, etc. Heavy focus in television.

This is an entry-level position working in the Media Investment department. The ideal candidate is driven and focused, loves working with numbers and details, organized and communicates well with vendors and internally with those around them outside of just emails. Position title will be based on experience.

Responsibilities

• Contact television stations and OTT vendors to obtain buy confirmations
• Input buys and solve discrepancies
• Create reports and format in Excel
• Pull, read and analyze reports
• Email stations weekly regarding various issues (e.g., restrictive programming)
• Manage confirmations and cancellations
• Write credit memos to stations and confirm receipt
• Manage post-log deadlines
• Connect with stations to resolve discrepancies
• Understand traffic procedures and deadlines
• Regularly communicate with buyer on clearance, order confirmations and rotations
• Assist in a variety of miscellaneous department tasks

Accountabilities

• Ensure accuracy in data entry
• Troubleshoot and problem-solve as appropriate
• Demonstrate excellent attention to detail and follow-through skills
• Meet media deadlines

Skills

• Detail-oriented
• Able to multitask and manage shifts in priorities
• Professional business writing skills
• Able to effectively investigate and solve problems
• Proactive, independent thinker
• Able to effectively communicate both verbally and in writing
• Able to manage expectations and adapt to a variety of personalities
• Able to make good decisions
• Beginning to intermediate proficiency at MS Office programs, including Outlook, Word, Excel and PowerPoint

Education and Experience

• Bachelor’s degree in communications or related field
• 0-2+ years prior experience in an administrative assistant or coordinator capacity

JOB DESCRIPTION

RESPONSIBILITES

• Learns how to create and present media-specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions
• Supports team in media-plan development stage to collect RFP responses from partners/sites and assists in analyzing proposals and partner negotiations
• Assists with traffic plan assets such as creative and required tracking tags
• Helps to set up third-party ad server/tracker system: follows through to ensure sites are enabled, functioning properly and that all materials are received from creative agency
• Executes Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues
• Fine-tune critical-thinking capabilities in analyzing campaign performance and client objectives
• Creates campaign post-launch information such as screenshots, links and placement information to demonstrate proof of placement for clients
• Ensures key campaign needs such as pixels, floodlight tags, URLs are created, accurate and distributed to key personnel
• Builds campaign-performance reporting, inclusive of aggregating information from third-party servers and site direct reporting
• Creates and evaluates campaign effectiveness via reporting (predetermined cadences) and post-campaign analysis
• Assists in monitoring and reporting weekly on paid media performance, providing an active voice communicating optimization opportunities and challenges
• Ensures that client-approved media purchases are implemented accurately and in timely manner
• Assists in billing and reconciliation processes
• Maintain Insertion Orders, plan records, billing sheets and contact lists for vendors
• Actively engages in the media industry, looking for insights, trends and new opportunities, and works with the team to create trend documents and point of view (POV) recommendations

REQUIREMENTS

• Bachelor’s degree
• 1–2 years industry experience
• Knowledge of digital media landscape and desire to continue learning
• Strong math and analytical skills
• Strong communication skills (written and verbal)
• Detail-oriented with strong attention to follow-through
• Nimble and flexible to succeed in a fast-paced environment and handle ad hoc requests
• Advanced computer skills (MS Word, Excel, PowerPoint)
• Ability to learn server-based software and tools
• Knowledge of Google Analytics/Facebook/Instagram platforms is a plus
• Experience using ad servers (e.g. DCM, Atlas, Sizmek) to build and traffic ad campaigns is a plus
• Experience buying or planning programmatic campaigns is a plus
• Agency or client-facing experience a plus
• Tenacity and ability to handle heavy workload volume waves when necessary
• Proven passion for digital media
• Public speaking skills or potential public speaking skills