Overview:

We are looking for a Senior Analyst, Data & Analytics who always keeps the customer first in mind, insists on continuing to learn every day, thrives in a highly collaborative work environment and is relentless in finding a solution to challenges.   The Senior Analyst, Data & Analytics will be responsible for performing omni-channel media research, analysis and insights reporting of vertical market trends, competitor analysis, potential and existing customer analysis, and campaign performance analysis. They will examine a campaign’s ROI/ROAS; identify new market opportunities; perform extensive data and market research; analyze marketing metrics to identify cause and effect relationships; identify positive financial outcomes to increase profitability; analyze competitors; meet with clients to ascertain marketing goals; generate reports that analyze customer behavior; and offer insights that drive client growth goals.   The position requires experience with marketing analytics across multiple channels (Social, SEM, Programmatic, Mobile, OTT, CTV, Linear, etc.) and an understanding of how to align online and offline KPIs with different points in the purchase funnel to explain the value of upper- and lower-funnel channels. Knowledge of rules-based attribution models and attribution reports in web analytics (Google Analytics, Adobe) and ad tracking platforms (DCM, TTD, Innovid) is a plus, as is experience using SQL to query and explore databases.   The Senior Analyst, Data & Analytics will be a member of the agency’s Data & Analytics team. This individual will work in a fast-paced environment and closely with multi-disciplinary project teams delivering rigorous business and analytics solutions to the organization and its clients.  

Qualifications

• 3+ years in analytics overall; 2+ years in marketing analytics
• 2+ years working in a client-focused environment such as an ad agency or adjacent business
• 2+ years of experience working with a data visualization tool and experience designing dashboards for different stakeholders with different needs and goals
• Experience with web analytics platforms and using them to analyze paths to conversion and to generate insights around the impact of marketing
• Experience providing analysis and insights for one or more of the following: web and search traffic; email messaging statistics; social media trends; and offline media impact
• Experience conducting ROI analysis, making optimization recommendations and developing key insights for online and/or offline advertising
• Working knowledge in SQL and one of these programming languages: Python or R
  • SQL tests will be administered to all candidates

• Has successfully managed projects through partnerships with cross-functional teams, both internal and external
• Ability to work well with a team environment
• Highly detail-oriented and organized with the ability to multi-task and work in a very fast-paced environment
• Bachelor’s degree in quantitative field required, Master’s degree preferred

 

Responsibilities include

• Mentor junior analysts
• Manage assigned client engagements and workloads
• Manage data visualization platforms, including managing the API connections and offline data inputs, updating data models as needs change, establishing templates and best practices for the organization
• Understand and help define the Key Performance Indicators (KPIs) of campaigns and marketing activities and derive relevant metrics, targets, and data collection strategies
• Devise and own analytics and reporting processes, including requirements-gathering in collaboration with internal stakeholders
• Execute data visualization and dashboards in Tableau
• Function as a liaison between account teams and technical resources to translate business needs into data infrastructure and reporting approach
• Analyze collected data and present results, including hypothesis development
• Perform analytical “deep dives” as needed
• Monitor and provide optimizations recommendations for omni-channel campaigns
• Design and conduct A/B testing and make recommendations for optimization

We are looking for a Manager, Data & Analytics with significant experience in advertising/media, business intelligence (BI) and data visualization, someone who always keeps the customer first in mind, insists on continuing to learn every day, thrives in a highly collaborative work environment and is relentless in finding a solution to challenges.

The role is part individual contributor and team leader, responsible for leading the day-to-day analytics engagements across key agency accounts, with an opportunity to grow into a larger leadership role as the nascent analytics group at Quigley-Simpson expands.

The Manager, Data & Analytics will be responsible for performing omni-channel media research, analysis and insights reporting of vertical market trends, competitor analysis, potential and existing customer analysis, and campaign performance analysis. They will examine a campaign’s ROI/ROAS; identify new market opportunities; perform extensive data and market research; analyze marketing metrics to identify cause and effect relationships; identify positive financial outcomes to increase profitability; analyze competitors; meet with clients to ascertain marketing goals; generate reports that analyze customer behavior; and offer insights that drive client growth goals.

The position requires significant experience with marketing analytics across multiple channels (Social, SEM, Programmatic, Mobile, OTT, CTV, Linear, etc.) and an understanding of how to align online and offline KPIs with different points in the purchase funnel to explain the value of upper- and lower-funnel channels. Knowledge of rules-based attribution models and attribution reports in web analytics (Google Analytics, Adobe) and ad tracking platforms (DCM, TTD, Innovid) is a plus, as is experience using SQL to query and explore databases.

The Manager, Data & Analytics will be a member of the agency’s Data & Analytics team. This individual will work in a fast-paced environment and closely with multi-disciplinary project teams delivering rigorous business and analytics solutions to the organization and its clients.

Qualifications

• 4+ years in analytics overall; 3+ years in marketing analytics
• 3+ years working in a client-focused environment such as an ad agency or adjacent business
• 3+ years of experience working with a data visualization tool and experience designing dashboards for different stakeholders with different needs and goals
• Experience with web analytics platforms and using them to analyze paths to conversion and to generate insights around the impact of marketing
• Experience providing analysis and insights for one or more of the following: web and search traffic; email messaging statistics; social media trends; and offline media impact
• Experience conducting ROI analysis, making optimization recommendations and developing key insights for online and/or offline advertising
• Working knowledge in SQL and one of these programming languages: Python or R
  • SQL tests will be administered to all candidates
• Has successfully managed projects through partnerships with cross-functional teams, both internal and external
• Ability to work well with a team environment
• Highly detail-oriented and organized with the ability to multi-task and work in a very fast-paced environment
• Bachelor’s degree in quantitative field required, Master’s degree preferred

 

Responsibilities include but are not limited to:

• Lead and mentor 1-2 senior analysts or analysts
• Manage assigned client engagements and workloads
• Manage data visualization platforms, including managing the API connections and offline data inputs, updating data models as needs change, establishing templates and best practices for the organization
• Understand and help define the Key Performance Indicators (KPIs) of campaigns and marketing activities and derive relevant metrics, targets, and data collection strategies
• Devise and own analytics and reporting processes, including requirements-gathering in collaboration with internal stakeholders
• Execute data visualization and dashboards in Tableau
• Function as a liaison between account teams and technical resources to translate business needs into data infrastructure and reporting approach
• Analyze collected data and present results, including hypothesis development
• Perform analytical “deep dives” as needed
• Monitor and provide optimizations recommendations for omni-channel campaigns
• Design and conduct A/B testing and make recommendations for optimization

 

Company Overview

Quigley-Simpson is a full-service advertising agency located in West Los Angeles and New York that specializes in strategy, marketing, media planning and buying, brand building, creative development, production, and multicultural advertising. The agency combines the disciplines of direct response advertising with branding to create effective and accountable campaigns that enhance our clients’ return on investment. We do this for both creative and media clients. Quigley-Simpson’s extensive experience spans across television, OTT/CTV, digital, audio, print, out-of-home, collateral, direct mail, and mobile advertising.

Job Overview

The Senior Media Buyer position plays a key role in the Media Investment group and toward the success of our clients. The buyer’s responsibility is to negotiate, purchase, optimize, and monitor performance to ensure client deliverables are achieved. As the ideal candidate, you will also have a firm understanding of developing creative media plans that support client business objectives as well as the ability to juggle multiple projects in a fast-paced environment. Quigley-Simpson is looking for a passionate individual who understands media and the challenges we face daily with the ability to be nimble when needed. We are a collaborative group of individuals who work hard, play hard, and have fun doing it. Quigley-Simpson cares deeply about our clients and strives to engage their audience with the most effective and efficient media.

Job Responsibilities

• Negotiate and buy profitable media for both linear and OTT; monitor buy maintenance daily such as inputting buys/IOs, making revisions, pulling reports, review pre/post logs, understand and track pacing of impressions served, optimize against benchmarks/goals, monitor performance, post wrap-ups, etc.
• Work within all types of buying, including national DRTV, hybrid, local market, OTT, etc.
• Plan, manage, and supervise media campaigns to ensure goals are being met (budgetary, TRPs, CPO/ratio, CPP, CPM, etc.)
• Reallocate spending by vendor/station as needed and work closely with media buyers and directors to proactively manage spending
• Must maintain clearances and pacing while achieving assigned goals
• Implement media plans and strategy
• Analyze media programs and reports so as to make quality buys
• Call vendors/stations for clarification on various issues and resolve discrepancies
• Develop and maintain good relationships with vendors/stations, daily contact with reps
• Liaise with other departments to ensure clients’ needs are being met
• Regularly communicate details about buys, vendor/station updates, and any research to help managers/leads make good campaign decisions
• Be an expert on the vendor/station you buy for, which includes understanding trends, marketplace, competitors, demographics of the vendor/station, programming, targeting, etc.
• Understand Traffic procedures and deadlines
• Be familiar with priority campaigns and take proactive approach to inform vendors/stations
• Understand what other departments do and how the Media Investment group fits into the company as a whole
• Understand each vendor’s/station’s restrictive programming per client(s)
• Must ensure accuracy in all areas of media management and buying

Job Requirements

• 4+ years of active experience in a media buying role (national DRTV experience preferred)
• Demonstrates solid technical and negotiating skills
• Working knowledge of Mediaocean buying software (preferred but not required)
• Proficient at problem-solving and brainstorming for thoughtful solutions
• Demonstrates intermediate proficiency with Microsoft Word and Excel
• Experience in using various media research tools such as Kantar, Nielsen, Innovid, and SRDS is preferred but not required­­

Summary

The Project Manager is a master of execution and process from project initiation to completion. This person acts as a liaison between Account Services and the Creative teams to facilitate workflow and the efficiency of agency creative operations. This position requires managing client projects from kickoff to post-launch, working with all departments to clarify program direction and detail, and working with the extended account teams to deliver requirements in the most efficient and effective manner. Develops timelines, updates status reports and ensures timely workflow of all agency digital, direct mail, print, OOH and broadcast projects.

Responsibilities

• Is a champion of following processes
• Opens jobs with complete and actionable information for distribution to project team; coordinates kick-off meetings with all appropriate team members
• Manages multiple projects within budgetary and schedule constraints
• Develops timelines and sets due dates for various stages of job completion after consulting with Account Management, Creative and Production for timing requirements
• Coordinates the creative development to ensure concepts are in line with anticipated media buy and client expectations
• Ensures jobs are on schedule to meet all action dates
• Manages and participates in daily/weekly status meetings with Account Service and Creative regarding jobs in progress, and communicates and distributes updated documentation and status reports to all involved parties
• Routes and secures approvals on all communication materials at each stage of creative development; traffics artwork, production materials, copy, scripts, layouts and mechanicals per scheduled action dates; maintains day-to-day flow of information on jobs in production; documents changes and revisions to projects as required
• Ensures all copy, scripts, mechanicals and presentations at appropriate stages are submitted for proofreading review prior to release or dissemination
• QC’s changes prior to routing to necessary team players
• Proactively gathers information for upcoming agency presentations and new business pitches
• Compiles and coordinates the list of deliverables with Account team and assigns responsible parties for timely completion; prioritizes efforts to best utilize resources
• On completion of any job, archives job jacket, both electronic and hard copy, with all relevant layouts, artwork and back-up information
• Follows through on all scheduled tasks, manages outstanding issues with team members and develops contingency plans to remain on schedule

 

Accountabilities/Required Skills

• 5+ years experience in digital/direct mail/ print/OOH/broadcast in an advertising agency
• Bachelor’s degree required
• Strong ability to organize and work on multiple tasks simultaneously
• Team player
• Proactive, independent thinker
• Strong problem-solving skills
• Detail-oriented
• Able to communicate, adapt to and manage expectations of a variety of personalities
• Establishes priorities and meets deadlines
• Excellent written and verbal communication skills

 

This position assists our Media Buyers in placing and maintaining media buys, preparing and confirming bookings, making revisions, maintaining/updating logs, screening/tracking programming content and data entry. Forms of media are television, CTV/OTT, streaming audio, podcasting, etc. Heavy focus in television. This is an entry-level position working in the Media Investment department. The ideal candidate is driven and focused, loves working with numbers and details, organized and communicates well with vendors and internally with those around them outside of just emails. Position title will be based on experience.  

Responsibilities

• Contact stations/vendors to obtain buy confirmations
• Input buys and solve discrepancies
• Create reports and format in Excel
• Pull, read and analyze reports
• Contact stations weekly regarding various issues (e.g., restrictive programming)
• Manage confirmations and cancellations
• Write credit memos to stations and confirm receipt
• Manage post-log deadlines
• Connect with stations to resolve discrepancies
• Understand traffic procedures and deadlines
• Regularly communicate with buyer on clearance, order confirmations and rotations
• Assist in a variety of miscellaneous department tasks

Accountabilities

• Ensure accuracy in data entry
• Troubleshoot and problem-solve as appropriate
• Demonstrate excellent attention to detail and follow-through skills
• Meet media deadlines

Skills

• Detail-oriented and organized
• Able to multitask and manage shifts in priorities
• Professional business writing skills
• Able to effectively investigate and solve problems
• Proactive, independent thinker
• Able to effectively communicate both verbally and in writing
• Able to manage expectations and adapt to a variety of personalities
• Able to make good decisions
• Beginning to intermediate proficiency at MS Office programs, including Outlook, Word, Excel and PowerPoint

Education and Experience

• Bachelor’s degree in communications or related field
• 0-2+ years prior experience in an administrative assistant or coordinator capacity

 

Summary

Seeking a hands-on, detail-oriented copywriter responsible for the creation and execution of email, landing pages, web modules, and paid media such as web banners, social media and the occasional online video. Experience writing fairly complex emails is a must, and experience with CRM (Customer Relationship Marketing) on a large brand is a plus. The copywriter collaborates with an art director to create strategic communications for a prestigious financial services client.

Core Competencies

• Exemplifies strong writing skills
• Strong thinker who can translate tactical messaging into consumer-facing language
• Ability to adapt writing to any brand voice
• Ability to write smart, clever headlines and clear, concise copy
• Knowledge of best practices across digital and social channels
• Experience writing email, web pages, social media and web banners
• Ability to write to restrictive word counts
• Highly detail-oriented and organized
• Comfortable managing heavy volume of deliverables
• Delivers high-quality work with emphasis on quality control
• Able to digest client feedback and effectively revise work
• Can multitask and manage changing priorities
• Able to collaborate with team members across all departments and respect/follow processes
• Team player

 

Mastery

• Able to communicate and present work with confidence and clarity
• Can present work within a strategic framework
• Able to present work to clients and effectively field comments/questions
• Nurtures relationships and resolves problems with an appropriate mix of verbal and written communication

 

Academic/Educational Requirements

• A B.S./B.A. degree or relevant experience

 

Required Skills/Experience

• 3+ years of experience in a copywriting role
• Proficiency with Microsoft Word
• Knowledge of digital trends, innovations in culture, technology and social media
• Excellent communication skills
• Upbeat, positive attitude
• All applicants must provide samples (including Email) via a link to an online portfolio of recent work

       

The Associate Media Director is responsible for the management of key client relationships and the supervision and functioning of the media planning/client services team.  In this role, they will ensure that all initiatives are strategically on target, delivered on time and rigorously managed to achieve campaign delivery and budget goals. This position offers a significant opportunity to engage with agency leadership to drive innovation and strategic direction. Primary responsibilities include day-to-day client management, team supervision, management of all agency deliverables, documentation and follow-up on next steps, coordination with internal media investment team, strategic recommendations, and overall problem-solving associated with the creation, development, and implementation of a successful ad campaign across media channels. In order to succeed in this role, the candidate must have excellent client services skills and a thorough understanding of the current video landscape across linear, streaming, and programmatic. Candidate must be a confident speaker, possess strong writing skills, and be able to analyze and find insights from data. Responsiveness, attention to detail, and enthusiasm to lead a team managing a dynamic, high-profile client is essential.

Primary Responsibilities

• Act as client relationship manager, understand clients’ marketing objectives, and work closely with the media buying and analytics teams to develop strategies that meet those objectives on a daily basis • Act as a primary advocate for clients’ brands on accounts, ensuring brand consistency across all projects; actively acquire thorough knowledge of clients’ businesses to meet objectives • Assist VP, Group Account Director as needed • Supervise and mentor (2) Media Planners and (2) Assistant Media Planners in their direct responsibilities; enable and encourage exceptional performance from team • Initiate and review reports, trends, and results, interpreting data to make proactive strategic recommendations that advance business initiatives • Effectively communicate and collaborate with cross-functional agency team to ensure flawless execution of plans, including buying, traffic, and finance • Manage the flow of client media-related issues based on changes in direction, goals and budgets; must be capable of creating solutions and proactively resolving issues • With support of executive leadership, lead the development of key client deliverables, inclusive of QBRs, marketplace white papers, and bi-annual presentations to senior clients • Partner closely with finance to help lead quarterly media reconciliation calls with clients’ finance teams and support finance throughout annual agency audit process • Deliver POVs/position papers on key client issues and/or client opportunities • Demonstrate excellent attention to detail and follow-through skills • Serve as a role model with a positive attitude and facilitate a team environment

Education and Experience

• Bachelor’s degree in marketing, business, communications, or similar related field • Minimum 5+ years of agency experience • Experience being the primary day-to-day liaison with the client< • Experience managing and mentoring junior staff • A solid understanding of direct response marketing • Strong background in video, inclusive of national cable, streaming, and ideally programmatic CTV/OTT; digital experience is a plus • Excellent analytical ability • Detail-oriented, organized, superior written/verbal communication and presentation skills • Demonstrates advanced proficiency with Microsoft Word, Excel and PowerPoint applications • Proficiency with media-related and other basic software packages (e.g. MRI, Scarborough, Kantar, comScore, Sizmek, Telmar, DCM, etc.); experience with MediaTools and Mediaocean OX is a plus • Enthusiastic team player with an “anything is possible” attitude

This position assists our Media Buyers in placing and maintaining media buys, preparing and confirming bookings, making revisions, maintaining/updating logs, screening/tracking programming content and data entry. Forms of media are television, CTV/OTT, streaming audio, podcasting, etc. Heavy focus in television.

This is an entry-level position working in the Media Investment department. The ideal candidate is driven and focused, loves working with numbers and details, organized and communicates well with vendors and internally with those around them outside of just emails. Position title will be based on experience.

 

Responsibilities

• Contact television stations and OTT vendors to obtain buy confirmations
• Input buys and solve discrepancies
• Create reports and format in Excel
• Pull, read and analyze reports
• Email stations weekly regarding various issues (e.g., restrictive programming)
• Manage confirmations and cancellations
• Write credit memos to stations and confirm receipt
• Manage post-log deadlines
• Connect with stations to resolve discrepancies
• Understand traffic procedures and deadlines
• Regularly communicate with buyer on clearance, order confirmations and rotations
• Assist in a variety of miscellaneous department tasks

Accountabilities

• Ensure accuracy in data entry
• Troubleshoot and problem-solve as appropriate
• Demonstrate excellent attention to detail and follow-through skills
• Meet media deadlines

Skills

• Detail-oriented
• Able to multitask and manage shifts in priorities
• Professional business writing skills
• Able to effectively investigate and solve problems
• Proactive, independent thinker
• Able to effectively communicate both verbally and in writing
• Able to manage expectations and adapt to a variety of personalities
• Able to make good decisions
• Beginning to intermediate proficiency at MS Office programs, including Outlook, Word, Excel and PowerPoint

Education and Experience

• Bachelor’s degree in communications or related field
• 0-2+ years prior experience in an administrative assistant or coordinator capacity

 

Company Overview

Quigley-Simpson is a full-service advertising agency located in West Los Angeles and New York that specializes in strategy, marketing, media planning and buying, brand building, creative development, production, and multicultural advertising. The agency combines the disciplines of direct response advertising with branding to create effective and accountable campaigns that enhance our clients’ return on investment. We do this for both creative and media clients. Quigley-Simpson’s extensive experience spans across television, OTT/CTV, digital, audio, print, out-of-home, collateral, direct mail, and mobile advertising.

Job Overview

The Media Buyer position plays a key role in the Media Investment group and toward the success of our clients. The buyer’s responsibility is to negotiate, purchase, optimize, and monitor performance to ensure client deliverables are achieved. Quigley-Simpson is looking for a passionate individual who understands media and the challenges we face daily with the ability to be nimble when needed. We are a collaborative group of individuals who work hard, play hard, and have fun doing it. Quigley-Simpson cares deeply about our clients and strives to engage their audience with the most effective and efficient media.  

Job Responsibilities

• Negotiate and buy profitable media for both linear and OTT; monitor buy maintenance daily such as inputting buys/IOs, making revisions, pulling reports, review pre/post logs, understand and track pacing of impressions served, optimize against benchmarks/goals, monitor performance, post wrap-ups, etc.
• Work within all types of buying, including national DRTV, hybrid, local market, OTT, etc.
• Must maintain clearances and pacing while achieving assigned goals
• Implement media plans and strategy
• Analyze media programs and reports so as to make quality buys
• Call vendors/stations for clarification on various issues and resolve discrepancies
• Develop and maintain good relationships with vendors/stations, daily contact with reps
• Liaise with other departments to ensure clients’ needs are being met
• Regularly communicate details about buys, vendor/station updates, and any research to help managers/leads make good campaign decisions
• Be an expert on the vendor/station you buy for, which includes understanding trends, marketplace, competitors, demographics of the vendor/station, programming, targeting, etc.
• Understand Traffic procedures and deadlines
• Be familiar with priority campaigns and take proactive approach to inform vendors/stations
• Understand what other departments do and how the Media Investment group fits into the company as a whole
• Understand each vendor’s/station’s restrictive programming per client(s)
• Have a basic understanding of Media Math (CPO, Ratio, CPC, CPP, CPM ROI, etc.) and know how to build a buy when given goals such as TRPs, CPP, CPM, etc.
• Must ensure accuracy in all areas of media management and buying
• Assist leads in reporting, special projects, and other miscellaneous tasks

Job Requirements

• 2 years of experience (minimum) in a media buying role (national DRTV experience preferred)
• Demonstrates solid technical and negotiating skills
• Working knowledge of Mediaocean buying software (preferred but not required)
• Proficient at problem-solving and brainstorming for thoughtful solutions
• Demonstrates intermediate proficiency with Microsoft Word and Excel
• Experience in using various media research tools such as Kantar, Nielsen, Innovid, and SRDS is preferred but not required­­