THE ART OF SHAVING | BRANDED CONTENT
WAKING UP WITH CARIS LEVERT AND DRIVING DEMAND GENERATION SUCCESS
MY FIRST HOUR
gave fans an intimate wake-up call with NBA brand influencer Caris Levert, thanks to custom branded content for The Art of Shaving. Partnering with GQ and Wired, we leveraged brand-first video and articles to reach customers where they are, driving awareness and user growth.
The brand experienced their best Black Friday AND holiday season ever. Facebook, Pinterest, Pandora and The Trade Desk were used to efficiently find new users and drive site traffic, while search and retargeting tactics drove maximum sale conversions.