• THE ART OF SHAVING | BRANDED CONTENT

    WAKING UP WITH CARIS LEVERT AND
    DRIVING DEMAND GENERATION SUCCESS

Art Of Shaving Logo

MY FIRST HOUR

gave fans an intimate wake-up call with NBA brand influencer Caris Levert, thanks to custom branded content for The Art of Shaving. Partnering with GQ and Wired, we leveraged brand-first video and articles to reach customers where they are, driving awareness and user growth.

GQ spread detailing NBA player Caris LeVert's morning routine and favorite Art of Shaving products
NBA player Caris LeVert hangs our with Quigley co-founder Gerald Bagg and president of engagement and investment Duryea Ruffins

The brand experienced their best Black Friday AND holiday season ever. Facebook, Pinterest, Pandora and The Trade Desk were used to efficiently find new users and drive site traffic, while search and retargeting tactics drove maximum sale conversions.