Generac home standby generators power homes when it matters most—but growth isn’t just driven by outages; it’s driven by awareness, intent, and readiness. We partnered to build a holistic, accountable marketing engine, anchored in smart testing across high-impact channels like TV and CTV and optimized for measurable ROI. The real test came in a year with no major storm activity—where we not only sustained demand, but kept performance strong, proving the model works beyond reactive spikes. With elevated storm activity that foundation paid off—driving exponential growth fueled by high awareness and built-up demand. Today, that engine continues to scale across Generac’s business, turning episodic demand into always-on growth.