Ball aluminum cup case Study
Turning a strong cup into a powerful statement
The Challenge
As a new disruptor brand, Ball Aluminum Cup needed to build a following and grow awareness—by a lot.
The Insight
The Ball Aluminum Cup is more than a fantastic product; it’s an opportunity to make a statement about your values, and to show the world—or at least your party guests—that you care about sustainability. Swapping out single-use plastic cups for the Ball Aluminum Cup is an easy change to make, that can make a real difference.
The Solution
The Ball Aluminum Cup is more than a fantastic product; it’s an opportunity to make a statement about your values, and to show the world—or at least your party guests—that you care about sustainability. Swapping out single-use plastic cups for the Ball Aluminum Cup is an easy change to make, that can make a real difference.
services
- Integrated strategy and product positioning
- Digital and social creative
- Influencer marketing
- Media strategy, planning, and buying
- Data and Analytics
watch us make the
"Make a statement campaign"
