Impact-obsessed independent agency Quigley-Simpson has been named media agency of record for Discount Tire.
The new assignment will see Quigley-Simpson lead paid media strategy, planning and buying for the leading national retailer, helping Discount Tire strengthen the effectiveness of its media investment and connect with consumers across an evolving media landscape. Quigley-Simpson plans to leverage its capabilities across media strategy, investment, analytics, and measurement to support Discount Tire.
“Quigley-Simpson demonstrated a clear understanding of our business, and the role media can play in connecting with consumers in a fragmented media landscape,” said Jeffrey Lack, Vice President of Marketing at Discount Tire. “We were impressed by the team’s strategic thinking, media expertise, and look forward to strengthening the effectiveness of our media to support continued growth.”
Discount Tire and Quigley-Simpson will collaborate on strategic approach to annual planning and specific campaigns related to Discount Tire tools such as Treadwell and the brand’s longstanding commitment to free services, including free tire rotations and free flat repairs.
“There’s a natural alignment between Discount Tire and Quigley-Simpson that goes beyond the work itself,” said Dalton Mangin, Chief Revenue Officer at Quigley-Simpson. “Discount Tire is an independent business that has built an incredible company one store at a time by putting quality and service at the center of what they do. We’ve built Quigley-Simpson much the same way, one client at a time, with that same commitment to quality and service. That shared mindset makes this a great partnership, and we’re excited about what we can accomplish together.”
ABOUT DISCOUNT TIRE
Discount Tire is a leading independent retailer of tires, wheels, and windshield wipers. Founded in 1960 by Bruce T. Halle, the company serves customers at more than 1,275 stores in 40 states. The company does business as Discount Tire in most of the U.S. and as America’s Tire in parts of California, Pennsylvania, New Jersey, and New York. Treadwell, the company’s proprietary online tire recommendation tool, uses decades of data and individual driving habits to recommend the right tires for each driver’s unique needs. Discount Tire is a primary sponsor of the No. 2 Ford Mustang in the NASCAR Cup Series and the Official Tire Retailer of Major League Soccer. For more information, visit discounttire.com.
