Roundtable Event: Navigating a Privacy-First World
Scott Marsden, EVP Media & Analytics, convened a panel of industry thought leaders to address the impact of new consumer privacy regulations on digital marketers […]
QUIGLEY-SIMPSON NOW + Next: The best of Mediaweek
From the end of cookies to the beginning of the post-COVID world, industry leaders talk about today’s big issues […]
Unique Selling Propositions Still Matter
Quigley-Simpson CEO Carl Fremont reassesses the Unique Selling Proposition for today’s digital marketers […]
Carl Fremont: “Back to the Future” With Brand and Demand
CEO Carl Fremont joined host Rob Kischuk on the The Marketing Agency Leadership Podcast, presented by Converge, to discuss how our agency roots in direct response impact our work for today’s direct-to-consumer brands […]
QUIGLEY-SIMPSON NOW + NEXT: THE BEST OF IAB ALM
From the end of cookies to the beginning of the post-COVID world, industry leaders talk about today’s big issues […]
CEO CARL FREMONT TALKS ABOUT FINDING THE SWEET SPOT BETWEEN BRAND AND DEMAND
Carl shares his insight with Michael Winn on the Digital Marketing from Digital Opps podcast […]
MY TOP 5: FICTIONAL AD CAMPAIGNS
There’s no shortage of in-world advertising in film and TV, but usually the fiction is more send-up than depiction. This Top 5 highlights fictional campaigns that might actually work […]
Marketers and their clients must show that they respect the data and provide—in plain English—a clear explanation of the bargain they are making with consumers.
- Art Binder
THIRD-PARTY DATA IS IN A TRANSITION PERIOD
In 2018, consumers learned all about third-party data—the data collected not by the companies they are directly interacting with online […]
WHAT IS THE ROLE OF DRTV IN A MEDIA LANDSCAPE DOMINATED BY DIGITAL?
Marketers who think of themselves as “digital-first” shouldn’t limit themselves to being “digital-only,” as there is still an important role for TV, more specifically DRTV, in the marketing mix […]
THE ENDLESS PURSUIT OF PERSONALIZATION IS KILLING YOUR BRAND
Here’s How to Strike a Better Balance […]
CO-PRESIDENT DURYEA RUFFINS NAMED A CAMPAIGN US DIGITAL 40 OVER 40 HONOREE
The award honors “executives for their noteworthy contributions across advertising, marketing, media, technology and communications…” […]
ADVERTISING WEEK 2020: THE MISSION OF PURPOSE-DRIVEN BRANDS DURING COVID-19
As part of Advertising Week 2020, Quigley-Simpson Co-President Duryea Ruffins sat down with nonprofit leaders to discuss the impact of COVID-19 on their mission to effect change. […]
The goals of generating revenue and building brand loyalty need not work at cross-purposes.
- Daniel Quentin Zuber
IS TRANSACTIONAL SOCIAL ADVERTISING DAMAGING YOUR BRANDING EFFORTS?
The goals of generating revenue and building brand loyalty need not work at cross-purposes […]
CO-PRESIDENT DURYEA RUFFINS TO HOST AN ADVERTISING WEEK 2020 SESSION
How Purpose-Driven Brands Can Still Effect Change in These Difficult Times […]
NICOLE CUNNINGHAM, Associate Media Director AND Clothing Shop Owner
At Quigley-Simpson, we always put our clients first – and the same is true for my own clothing shop business, Canyon Vintage. […]
TRAVEL DREAMS REIMAGINED IN 2020
When I was a little girl, I would dream of traveling the world. My imagination was sparked by my older brother […]
GREAT MINDS ON APPLE PODCAST WITH CARL FREMONT
To understand where advertising is going, you need to know what came before. Carl Fremont was there […]
IS THE AGE OF IMMERSIVE MEDIA OVER OR JUST BEGINNING?
Brands and agencies will not only help make immersive media possible but also make it a better experience for everyone […]
We advise that the creative agency team have a seat at the table.
- Kelly Green
HOW TO GET THE MOST FROM YOUR BRANDED CONTENT INVESTMENT
A best practice for branded content is ensuring that the creative agency plays an active and engaged role from start to finish, since we believe that including the creative team produces a superior end product. Here’s why. […]
LOOK FOR NEW FACES ON ZOOM
Quigley-Simpson is growing! Click to read about the exciting new additions to our leadership team […]
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let's talk
We work like you do. Virtually. In
person. Phone. Zoom. Whatever.© 2020-2021 Quigley-Simpson & Heppelwhite
-
let's talk
We work like you do. Virtually. In
person. Phone. Zoom. Whatever.© 2020-2021 Quigley-Simpson & Heppelwhite
-
let's talk
We work like you do. Virtually. In
person. Phone. Zoom. Whatever.© 2020-2021 Quigley-Simpson & Heppelwhite