Quigley Names Jerry Sommerville VP, Head of Activation
Quigley is thrilled to announce that Jerry Sommerville has joined the agency in a new role as VP, Activation. Jerry […]
June 8, 2022
Our latest news, employee profiles, and thought leadership.
Quigley is thrilled to announce that Jerry Sommerville has joined the agency in a new role as VP, Activation. Jerry […]
June 8, 2022
To combat fatigue in front-end performance, modern DRTV advertisers have adopted a more holistic and integrated ecosystem approach to their marketing efforts. This methodology aligns all aspects of the marketing campaign into one cohesive environment—including initial strategy, offer and product messaging, media, consumer experience, testing, analytics, and CRM [...]
February 10, 2022
The end of cookies and ever-increasing media fragmentation were big subjects on everyone’s minds. Measurement and attribution were still matters of discussion, as well as how these changes are shifting roles and responsibilities within agencies […]
October 27, 2021
Google recently postponed the deprecation of third-party cookies inside its Chrome browser, and while that's a boon for advertisers ever-reliant on the mountain of data and opportunity cookies provide, it is another loss for the consumer […]
October 6, 2021
Quigley-Simpson selects Magnite as preferred SSP with an upfront-style omnichannel commitment and focus on CTV […]
September 2, 2021
IAB NewFronts was a week-long, virtual conference that gave media professionals a first look at the latest digital content, trends, and innovations [...]
August 7, 2021
Direct mail may not take up much room in today’s marketing plans, but its test-and-learn mindset still has relevance in the age of big data […]
June 24, 2021
Scott Marsden, EVP Media & Analytics, convened a panel of industry thought leaders to address the impact of new consumer privacy regulations on digital marketers […]
May 27, 2021
From the end of cookies to the beginning of the post-COVID world, industry leaders talk about today’s big issues […]
May 6, 2021
Quigley-Simpson CEO Carl Fremont reassesses the Unique Selling Proposition for today’s digital marketers […]
April 14, 2021
CEO Carl Fremont joined host Rob Kischuk on the The Marketing Agency Leadership Podcast, presented by Converge, to discuss how our agency roots in direct response impact our work for today’s direct-to-consumer brands […]
April 7, 2021
From the end of cookies to the beginning of the post-COVID world, industry leaders talk about today’s big issues […]
March 31, 2021
Carl shares his insight with Michael Winn on the Digital Marketing from Digital Opps podcast […]
March 18, 2021
There’s no shortage of in-world advertising in film and TV, but usually the fiction is more send-up than depiction. This Top 5 highlights fictional campaigns that might actually work […]
March 3, 2021In 2018, consumers learned all about third-party data—the data collected not by the companies they are directly interacting with online […]
December 9, 2020
Marketers who think of themselves as “digital-first” shouldn’t limit themselves to being “digital-only,” as there is still an important role for TV, more specifically DRTV, in the marketing mix […]
December 2, 2020
Here’s How to Strike a Better Balance […]
November 18, 2020
The award honors “executives for their noteworthy contributions across advertising, marketing, media, technology and communications…” […]
November 11, 2020
As part of Advertising Week 2020, Quigley-Simpson Co-President Duryea Ruffins sat down with nonprofit leaders to discuss the impact of COVID-19 on their mission to effect change. […]
November 9, 2020The goals of generating revenue and building brand loyalty need not work at cross-purposes […]
November 4, 2020
How Purpose-Driven Brands Can Still Effect Change in These Difficult Times […]
September 25, 2020
At Quigley-Simpson, we always put our clients first – and the same is true for my own clothing shop business, Canyon Vintage. […]
September 3, 2020
When I was a little girl, I would dream of traveling the world. My imagination was sparked by my older brother […]
September 3, 2020
To understand where advertising is going, you need to know what came before. Carl Fremont was there […]
September 3, 2020
Brands and agencies will not only help make immersive media possible but also make it a better experience for everyone […]
August 26, 2020A best practice for branded content is ensuring that the creative agency plays an active and engaged role from start to finish, since we believe that including the creative team produces a superior end product. Here’s why. […]
July 21, 2020
Quigley-Simpson is growing! Click to read about the exciting new additions to our leadership team […]
July 1, 2020