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IN THE Q

Our latest news, employee profiles, and thought leadership.

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Jerry Sommerville II

Quigley Names Jerry Sommerville VP, Head of Activation

Quigley is thrilled to announce that Jerry Sommerville has joined the agency in a new role as VP, Activation. Jerry […]

June 8, 2022
ITQ DRTV Ecosystem Header Image

Designing an Optimally Balanced DRTV Ecosystem

To combat fatigue in front-end performance, modern DRTV advertisers have adopted a more holistic and integrated ecosystem approach to their marketing efforts. This methodology aligns all aspects of the marketing campaign into one cohesive environment—including initial strategy, offer and product messaging, media, consumer experience, testing, analytics, and CRM [...]

February 10, 2022

Quigley Now + Next: The best of IAB Fall Marketplace

The end of cookies and ever-increasing media fragmentation were big subjects on everyone’s minds. Measurement and attribution were still matters of discussion, as well as how these changes are shifting roles and responsibilities within agencies […]

October 27, 2021

It’s Time to Renegotiate the Advertising Contract With Consumers

Google recently postponed the deprecation of third-party cookies inside its Chrome browser, and while that's a boon for advertisers ever-reliant on the mountain of data and opportunity cookies provide, it is another loss for the consumer […]

October 6, 2021

MAGNITE AND QUIGLEY-SIMPSON ANNOUNCE STRATEGIC ALLIANCE AND LAUNCH FIRST-OF-ITS-KIND PERFORMANCE MARKETPLACE

Quigley-Simpson selects Magnite as preferred SSP with an upfront-style omnichannel commitment and focus on CTV […]

September 2, 2021

QUIGLEY-SIMPSON NOW + NEXT: THE BEST OF IAB NEWFRONTS

IAB NewFronts was a week-long, virtual conference that gave media professionals a first look at the latest digital content, trends, and innovations [...]

August 7, 2021
AdAge Continuos Testing, Agency News

CEO Carl Fremont in AdAge: What Today’s Marketers Can Learn From the Direct Mail Era

Direct mail may not take up much room in today’s marketing plans, but its test-and-learn mindset still has relevance in the age of big data […]

June 24, 2021
Roundtable event pictures in Black and White.

Roundtable Event: Navigating a Privacy-First World

Scott Marsden, EVP Media & Analytics, convened a panel of industry thought leaders to address the impact of new consumer privacy regulations on digital marketers […]

May 27, 2021
The best of Mediaweek title on a colorful background

QUIGLEY-SIMPSON NOW + Next: The best of Mediaweek

From the end of cookies to the beginning of the post-COVID world, industry leaders talk about today’s big issues […]

May 6, 2021
Multiple newspaper headlines in a collage with a blue filter

Unique Selling Propositions Still Matter

Quigley-Simpson CEO Carl Fremont reassesses the Unique Selling Proposition for today’s digital marketers […]

April 14, 2021
Carl Fremont Quote Agency News

Carl Fremont: “Back to the Future” With Brand and Demand

CEO Carl Fremont joined host Rob Kischuk on the The Marketing Agency Leadership Podcast, presented by Converge, to discuss how our agency roots in direct response impact our work for today’s direct-to-consumer brands […]

April 7, 2021
The Best of IAB ALM White

QUIGLEY-SIMPSON NOW + NEXT: THE BEST OF IAB ALM

From the end of cookies to the beginning of the post-COVID world, industry leaders talk about today’s big issues […]

March 31, 2021
Quote by Carl Fremont

CEO CARL FREMONT TALKS ABOUT FINDING THE SWEET SPOT BETWEEN BRAND AND DEMAND

Carl shares his insight with Michael Winn on the Digital Marketing from Digital Opps podcast […]

March 18, 2021
Popcorn and a clapperboard on a wooden table

MY TOP 5: FICTIONAL AD CAMPAIGNS

There’s no shortage of in-world advertising in film and TV, but usually the fiction is more send-up than depiction. This Top 5 highlights fictional campaigns that might actually work […]

March 3, 2021

THIRD-PARTY DATA IS IN A TRANSITION PERIOD

In 2018, consumers learned all about third-party data—the data collected not by the companies they are directly interacting with online […]

December 9, 2020
Sunset picture

WHAT IS THE ROLE OF DRTV IN A MEDIA LANDSCAPE DOMINATED BY DIGITAL?

Marketers who think of themselves as “digital-first” shouldn’t limit themselves to being “digital-only,” as there is still an important role for TV, more specifically DRTV, in the marketing mix […]

December 2, 2020
Endless Pursuit of Visualization

THE ENDLESS PURSUIT OF PERSONALIZATION IS KILLING YOUR BRAND

Here’s How to Strike a Better Balance […]

November 18, 2020
40 over 40 and Duryea Ruffins picture in Black and White

CO-PRESIDENT DURYEA RUFFINS NAMED A CAMPAIGN US DIGITAL 40 OVER 40 HONOREE

The award honors “executives for their noteworthy contributions across advertising, marketing, media, technology and communications…” […]

November 11, 2020
Adweek quote, Agency News

ADVERTISING WEEK 2020: THE MISSION OF PURPOSE-DRIVEN BRANDS DURING COVID-19

As part of Advertising Week 2020, Quigley-Simpson Co-President Duryea Ruffins sat down with nonprofit leaders to discuss the impact of COVID-19 on their mission to effect change. […]

November 9, 2020

IS TRANSACTIONAL SOCIAL ADVERTISING DAMAGING YOUR BRANDING EFFORTS?

The goals of generating revenue and building brand loyalty need not work at cross-purposes […]

November 4, 2020
Duryea Ruffins Picture, Agency News

CO-PRESIDENT DURYEA RUFFINS TO HOST AN ADVERTISING WEEK 2020 SESSION

How Purpose-Driven Brands Can Still Effect Change in These Difficult Times […]

September 25, 2020
NICOLE CUNNINGHAM Picture Black and White

NICOLE CUNNINGHAM, Associate Media Director AND Clothing Shop Owner

At Quigley-Simpson, we always put our clients first – and the same is true for my own clothing shop business, Canyon Vintage. […]

September 3, 2020
A map, a compass and charts

TRAVEL DREAMS REIMAGINED IN 2020

When I was a little girl, I would dream of traveling the world. My imagination was sparked by my older brother […]

September 3, 2020
Great Minds CEO Quote, Agency News

GREAT MINDS ON APPLE PODCAST WITH CARL FREMONT

To understand where advertising is going, you need to know what came before. Carl Fremont was there […]

September 3, 2020
HTC vr

IS THE AGE OF IMMERSIVE MEDIA OVER OR JUST BEGINNING?

Brands and agencies will not only help make immersive media possible but also make it a better experience for everyone […]

August 26, 2020

HOW TO GET THE MOST FROM YOUR BRANDED CONTENT INVESTMENT

A best practice for branded content is ensuring that the creative agency plays an active and engaged role from start to finish, since we believe that including the creative team produces a superior end product. Here’s why. […]

July 21, 2020
Leadership Team Zoom Call

LOOK FOR NEW FACES ON ZOOM

Quigley-Simpson is growing! Click to read about the exciting new additions to our leadership team […]

July 1, 2020

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Dan Kohler
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