Quigley Now + Next: 6 Ideas That Stick from CES 2023
Looking beyond the hype to what marketers need to be thinking about [...]
February 28, 2023Our latest news, employee profiles, and thought leadership.
Looking beyond the hype to what marketers need to be thinking about [...]
February 28, 2023What marketers should be thinking about as we head into 2023 [...]
January 11, 2023Carl Fremont sat down with leaders from University of Phoenix, Paycom, and KERV Interactive to discuss the ongoing evolution of interactive TV; how advances and learnings from short-form channels like TikTok continue to inform engagement [...]
November 3, 2022To combat fatigue in front-end performance, modern DRTV advertisers have adopted a more holistic and integrated ecosystem approach to their marketing efforts. This methodology aligns all aspects of the marketing campaign into one cohesive environment—including initial strategy, offer and product messaging, media, consumer experience, testing, analytics, and CRM [...]
February 10, 2022The end of cookies and ever-increasing media fragmentation were big subjects on everyone’s minds. Measurement and attribution were still matters of discussion, as well as how these changes are shifting roles and responsibilities within agencies […]
October 27, 2021Google recently postponed the deprecation of third-party cookies inside its Chrome browser, and while that's a boon for advertisers ever-reliant on the mountain of data and opportunity cookies provide, it is another loss for the consumer […]
October 6, 2021IAB NewFronts was a week-long, virtual conference that gave media professionals a first look at the latest digital content, trends, and innovations [...]
August 7, 2021Direct mail may not take up much room in today’s marketing plans, but its test-and-learn mindset still has relevance in the age of big data […]
June 24, 2021Scott Marsden, EVP Media & Analytics, convened a panel of industry thought leaders to address the impact of new consumer privacy regulations on digital marketers […]
May 27, 2021Quigley-Simpson has appointed Jared Vail as Vice President of Analytics. In this role, he will lead the agency’s data and analytics practice to evolve the data infrastructure and launch new strategic services […]
May 19, 2021From the end of cookies to the beginning of the post-COVID world, industry leaders talk about today’s big issues […]
May 6, 2021From the end of cookies to the beginning of the post-COVID world, industry leaders talk about today’s big issues […]
March 31, 2021Quigley-Simpson is growing! Click to read about the exciting new additions to our leadership team […]
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