We are thinkers, doers, and dreamers. Strategizers, organizers, and analyzers. Innovators, problem solvers and collaborators. Together, we put our collective strengths to work to get other people to do something: we get them to act.

Strategic intelligence

We are experts in the art of transformation, developing strategies that move people to action. We look for opportunities through the lens of the consumer, the culture and the competition. Our guiding principle for all strategy is authenticity—what is honest and credible—as this is the true litmus test for success.

Media intelligence

Brand or performance? You don’t have to pick sides! We never did. The day we opened our doors, we were a true brand performance agency, seamlessly generating a two-way dialogue with consumers. Now, with digital-first collapsing the funnel—and the time people spend there shrinking—we’re engaging across hundreds of different user journeys to drive both sides of our clients’ businesses. A continuous feedback loop advances our learning, with data, analytics and attribution fueling insights for what’s next.

Creative intelligence

We’re not looking to interrupt conversations. We aim to start them. To inspire and engage, with creative work born from true human insights that meet people where they are in their lives, and point them toward the places they want to go. Our work digs deep, forging connections between brands and people that last lifetimes.

Data intelligence

Everything we do is measured and optimized. But numbers without a narrative paint only a partial picture. Before data can inform an action, it must tell a story—and we must understand it. That story may start with numbers, but, once translated, tells us what to do, through truly actionable consumer insights.

Diverse intelligence

As a Los Angeles- and New York-based agency, our people are a reflection of the diverse cities we live in. This is something we’re more than proud of, we consider it one of our greatest strengths. We’re also proud to do good for our community, contributing to the fight to end women’s cancers, to scholarships that help support women in the arts, and supplying much-needed comfort and cheer to our furry friends.

Case Studies

Chase Marriott

Chase United

Weight Watchers

Los Angeles Fire Department

Now That’s What I Call Music!

Metropolitan Water District

Los Angeles Police Department


Sutter Health


What We Do

Meet Our Team

We make advertising for people, because we are people ourselves.

Gerald Bagg


Renee Young


Kathryn Browne


Duryea Ruffins

President, Engagement Planning & Investments

Alissa Stakgold

President, Strategy & Creative Services

Kelly Green

EVP, Account Management & Development

Eric Koehler

EVP, Strategy & Analytics

Matthew Ross

SVP, Digital

Sariah Dorbin

VP, Executive Creative Director

Sean Sosa

Group Media Director

Carlos Ramirez

Group Director, Cross-Screen Engagement

Geoffrey Fiala

Group Account Director


November 16, 2017

Story.Tech SLS, Los Angeles

Connecting digital leadership to explore and share strategies and tactics around video to drive full funnel performance. Duryea Ruffins shares insights and learnings on video storytelling, engagement and measurement as the series explores the shift towards authentic connections with consumers through video.

June 29, 2017

Gulf Between Off-Site, On-Site Digital Engagement Is Slowly Killing Your Business

Literally hundreds of companies that dot the Luma Partner’s Lumascapes can easily develop custom creative; target and serve relevant ads, analyze and optimize campaigns and data; track behavior and engagement across most every device in the digital landscape; and drive consumers to specific web sites.
Yet, very few, if any, companies are using the same sophisticated tools, technologies, platforms and integrations used by adtech to form digital connective tissue between brands, publishers, content and consumers to connect customer’s off-site and on-site experiences in a meaningful way.
This missed opportunity is a glaring one.
Marketers spend a great deal of time and expense attracting and nurturing potential customers in a personalized way, but more often than not, they receive roughly the same experience as the average Joe coming to their web site cold.
Unlike the unbundling (and re-bundling and unbundling) of creative and media that has occupied the overall marketing conversation of the past two decades, digital tech giants, such as Adobe, Salesforce and Oracle, have each been headed in a different direction.
They slowly built their competitive war chests over the past 10 years, offering a more comprehensive integration between media and creative, while the rest of the industry argued over the best approach.
These massive Silicon Valley juggernauts are slowly but methodically developing a complete view of every customer with the ability to execute personalize messaging and media both on and offsite, using a completely integrated solution.
These companies are creating the incredible ability to use customer centricity and single-source consumer profiles that will allow brands and agencies to create audience segments and personas, and predict behaviors across both web and mobile.
Using data aggregation, management and activation, this single source of data allows for the analysis, execution and optimization for new and existing customers throughout the sales funnel. Whether it be reaching new prospects that have been modeled against or the bread-and-butter existing customer segmentation, this novel solution will provide a big leg-up on maximizing lifetime value (LTV).
This level of intelligent customer identification is the first step before actually reaching audiences with content in context, both on-site and off-site.
As an added advantage, single-source-of-truth creates a natural rallying point for both creative and media teams alike. Unfortunately, on the agency side, traction has barely even begun. Why?
First, contracts and licenses for sites and email solutions are typically held between the client and the enterprise-level solutions. Second, the bulk of today’s agencies are simply not as integrated as they claim to be. Period. It’s a common chorus, but the truth is fiefdoms and subject matter expertise (SME) silos keep departments and holding company partnerships from having real discussions about what’s best for the client.
Creative agencies are reliant on off-site tools (dynamic creative optimization or DCO) and on-site multivariate (MVT) testing tools; media agencies lean heavily on intellectual property in DSP/DMP evaluation and execution. Very rarely shall the two twine.
With the acquisitions of companies like Krux by Salesforce and TubeMogul by Adobe, these behemoths are moving beyond existing customer monetization and opening the door to a connected world of sourcing new customer prospects using search, social, display and in some cases, connected TV.
Silicon Valley is doing their part; now it’s our turn. The next move for agencies and brands will be to break down the final silo of the digital world and create a complete and personalized user journey. Applying a bit of HaaS (humans as a service) to the issue, might just be what’s needed in this ever-changing tech landscape of tools.

April 20, 2017

Performance Is New Programmatic In TV Advertising

As more advertisers and their media agencies evaluate tactics for implementing programmatic TV (PTV), what should they look for in PTV vendors? Media buyers at Los Angeles-based agency Quigley-Simpson, which has been working with PTV for two years, offered best practices during MediaPost’s TV Insider Summit in Scottsdale, Arizona.
Quigley-Simpson executives offered eight ways to vet a PTV solution.
No. 1: Ensure that you’re getting true automation from the platform both on the sell and buy sides. The transactions must be enabled by technology, not merely dashboards.
No. 2: Look for access to linear TV inventory. While over-the-top TV (OTT) and connected TV (CTV) inventory is important, “linear TV is the tougher nut to crack. Linear TV is truly the thing we’re trying to solve for with PTV,” said Carlos Ramirez, group director, cross-screen engagement, Quigley-Simpson
No. 3: Make sure you’re getting a truly open exchange, with no intermediary and no pre-set commitments necessary. Set specific criteria for the buyer or the seller and let the algorithm meet their needs. The true nature of programmatic is “media- and inventory-agnostic,” Ramirez said. No intermediaries means no “walled gardens” — which can be hard to achieve in the existing programmatic ecosystem.
While Ramirez was speaking of media broadly, the rise of performance-based buying and selling will have its biggest impact on TV advertising, I think.
Why? Performance dominates digital advertising, because it can be measured and optimized that way. And performance is what marketers truly want, fundamentally, when they buy.
No. 4: Advanced targeting is key to any PTV platform. Move beyond age and gender demographics; layering in first- and third-party data targeting is a must. Programmatic is much more than just a transactional tool for advertising.
No. 5: Black- and white-list functionality are required so that advertisers can block content that’s not brand-safe. Ramirez acknowledged this is a challenge.
No. 6: Third-party verified posting is critical. “Our advertisers want that level of reporting by a Nielsen or a Rentrak,” Ramirez said.
No. 7: Advertisers need schedule and cost transparency. For example, a media schedule should provide details down to the DMA, network, time, and date that a campaign runs. Advertisers need to know what they’re paying for in media and what the ad-tech fees are. “Total transparency is needed on all costs and the media schedule,” Ramirez said.
No. 8: Identify fully automated self-service platforms that enable a complete view and collect intelligence on where the biggest opportunities lie.
Michael Berg, associate director, cross-screen engagement, Quigley-Simpson, offered two case studies. One involved a campaign that targeted allergy sufferers. “We knew that the target is most receptive to messaging by the brand when allergy symptoms are at their worst, when pollen counts are high,” Berg said.
The agency used dynamic targeting at the DMA level, with IMS Health data, to address week-to-week fluctuations in the pollen counts. “We increased our inventory buys in certain areas when the counts were average or above average and pulled back when they were lower.”
In another campaign targeting Millennial men, the agency used social media affinity targeting using Nielsen’s social tool. Since this target is hard to reach on linear TV, the agency monitored conversations on social media around specific brands, as well as conversations about specific TV shows. The Nielsen data was refreshed on a weekly basis.
The benefit of programmatic is “the ability to optimize quickly and turn on a dime,” Berg said.

April 4, 2017

Southern California water conservation campaign aims to curb drought

The drought in California may be easing after a long and wet winter, but that doesn’t mean the Golden State is free from water troubles. That’s why a new campaign by LA agency Quigley-Simpson for the Metropolitan Water District of Southern California (a state-established cooperative of 26 cities and water agencies serving nearly 19 million people) is informing people that water conservation is still a priority.
In a new $1.3m campaign, the district is evolving its public education message, to combat conservation fatigue, making sure that Southern Californians don’t forget the importance of conservation – rain or shine – to make saving water part of their daily lives.
Quigley-Simpson created the multilingual, multicultural “H2Love” water conservation campaign, which launches this week with a 1960s vintage vibe and a bright blue, water-inspired backdrop, encouraging people to keep on saving and keep on loving water. Multi-cultural partner agencies on the campaign included: IW Group for Asian/Pacific Islander American outreach, Lopez Negrete Communications for Hispanic and BaumanCurry and Company for African-American audiences. The media planning agency was GP Generate.
The campaign features tag lines such as “Loving water means saving water,” “Saving water matters here,” and “Love water. Save water. Always.” The slogans will appear on nearly 500 billboards and transit shelters across the Southern California region, many in Spanish, Chinese, Korean, Vietnamese and Tagalog, as well as on commuter buses and Metro trains. The campaign directs people to – Metropolitan’s online water conservation portal (available in English, Spanish and Chinese) – a comprehensive site with conservation tips, rebates and tools to help residents make water saving more permanent.

March 8, 2017

How Performance Media Is The New Programmatic

Ever since John Wanamaker uttered his famous quote, advertisers have long pondered over which half of their advertising is working. But in today’s marketing environment, it seems even worse. Brand marketers that have not fully embraced performance media and measurement, are squarely left in the dust asking themselves and those around them an even more basic question: “Does my advertising work at all?”
It shouldn’t be this way. It’s 2017.
With the exponential growth of the digital ad landscape and corresponding growth of measurement technologies and platforms, we can not only accurately target consumers, but track and measure just how much our campaigns are impacting consumer behavior, and yes, even sales.
Performance media tactics that are at the CMO’s and agency’s disposal are seemingly endless: Social (paid and unpaid), paid search, digital campaigns (display, mobile, video), retargeting, SEO, SEM, Web site marketing and email drip campaigns — all of which can be tracked and measured.
But let’s be honest, there are still a lot of full-service and media agencies, of all sizes, which are more focused on entering and winning awards, and their own press and reputations, than on ROI and actually driving your business forward.
Sure, they may tell you otherwise, and sure, many of them measure reach, click-through rates and maybe even engagement rates, but are they tracking indicators from the media all the way down to your sales? If not, you really need to have that discussion with your agency.
For the longest time, agency folk have floated the idea to clients that campaigns are either brand building or performance-based. And never shall the two intertwine. I adamantly disagree. What I like to call ‘performance media’ plus innovation is essentially the sweet spot and cannot be beat.
If your agency can offer you transparency as well, then you have the big three components that will bring you the best efficiency and impact — and will ultimately produce better sales for your brand. Programmatic advertising may still be the buzz term of the moment, but unless you have 100% transparency so you know what you are paying, you can’t possible have a good handle on your campaign’s performance.
It’s well documented that CMO tenures are getting shorter and shorter each year, and the reason is simple — increased pressure for performance. In what I see as an increasingly performance-driven world, ‘traditional’ communication models are no longer relevant.
Integration across the continuum of creative, media and content is the new nom de guerre.
Of course, you need a deep understanding of the cultural, economic, business and consumer behavioral underpinnings impacting your business, and how they inform messaging and content, customized to your audiences. But agencies that focus on response, and the engagement between brands and prospects across paid, earned and owned channels, and can measure and optimize in real-time, will find themselves with the keys to the castle.
The new communication paradigm should include a customer journey of micro moments, with useful and relevant creative and content, frictionless user-friendly brand experiences, tailored to consumers, based on their behavior and location. But delivering the right message at the right time for the right price is simply table stakes for today’s marketer.
Ask yourself (and your agency) not just, are you paying the best rates? But does your advertising actually work? Today’s media has the ability to work harder than ever before. If you play it right, your campaigns will deliver tangible and measurable results, and you’ll no longer have to ask which half of your advertising is working.

February 15, 2017

Los Angeles Government Launches Domestic Violence Campaign to Raise Awareness

Los Angeles Mayor Eric Garcetti, the Los Angeles Police Department and independent, performance-based advertising agency Quigley-Simpson have launched “Domestic Violence Has No Place Here,” a new public education campaign to create awareness and create open conversation around domestic violence.
The campaign, which was launched on Valentine’s Day, aims to use provocative questions and statements to demonstrate what unhealthy conversations look like. February is also Teen Dating Violence Awareness Month.
“Love and abuse never go hand-in-hand. We have to keep shining a light on domestic violence, because it is a crime that lives in the shadows and causes pain that too often goes unnoticed and unreported,” said Mayor Garcetti, in a statement. “‘Domestic Violence Has No Place Here’ is a thought-provoking campaign that will bring awareness to this crisis and start important conversations in Los Angeles and beyond.”
The agency uses romantic moments and ideas such as boxes of chocolate, jewelry, and love notes to show contrasting messages about control and violence to send a powerful message to anyone who has been impacted by emotional or physical abuse in an intimate relationship — including victims, abusers, and witnesses.
The ads will be featured on transit benches and shelters throughout Los Angeles, as well as on social media, utilizing donated, pro-bono media space.

February 13, 2017

Mayor Garcetti Builds On Impactful Domestic Violence Awareness Campaign

LOS ANGELES — Will your Valentine’s Day be a romantic celebration of a healthy, loving relationship? Or will the holiday evoke thoughts and messages of “Fear Me,” “I Own You,” or “You Are Nothing”?
Those are the kind of provocative questions at the heart of “Domestic Violence Has No Place Here” — a bold public education campaign launched last fall by Mayor Eric Garcetti and intended to generate awareness and honest conversation about a frequently-hidden crime whose victims often suffer in silence. This week, the campaign debuted new ads aimed at young people for Teen Dating Violence Awareness Month (attached), with an emphasis on social media. One in three teens is a victim of dating abuse.
“Love and abuse never go hand-in-hand. We have to keep shining a light on domestic violence, because it is a crime that lives in the shadows and causes pain that too often goes unnoticed and unreported,” said Mayor Garcetti. “‘Domestic Violence Has No Place Here’ is a thought-provoking campaign that will bring awareness to this crisis and start important conversations in Los Angeles and beyond.”
The campaign, developed in partnership with the Los Angeles Police Department, pairs romantic tropes — from boxes of chocolates and teddy bears, to hand-scribbled love notes and personalized jewelry — with starkly contrasting messages about control and violence. The juxtaposition sends a powerful message to anyone who has been impacted by emotional or physical abuse in an intimate relationship — including victims, abusers, and witnesses.
The ads include such provocative copy as “You may now hit the bride” on a backdrop of white lace; “Roses are red, violets are blue, don’t tell a soul I hit you” on familiar lined notebook paper; and “If I Can’t Have You, No One Will” nestled amongst rose petals. On another ad, smartphone text messaging streams go from familiar hearts and a friendly check-in to angry icons and controlling messaging demanding to know, “Where are you?”
Advertising agency Quigley-Simpson provided pro bono services to create the compelling and impactful campaign. The ads will be featured on bus benches and bus shelters in English and Spanish. Angelenos can find extensive information about domestic violence, including teen dating abuse and sexual assault, online at
About Quigley-Simpson
Established in 2002, Quigley-Simpson is an independently-owned advertising agency, providing clients with full-service creative, media and digital integrated services. Headquartered in Los Angeles and with an office in New York, the agency employs a team of 150 professionals. Quigley-Simpson’s client roster includes leading national brands including those from Procter & Gamble, JPMorgan Chase and Yelp, amongst others. Quigley-Simpson has also been the creative force behind campaigns for major entities in Los Angeles, including Southern California Edison and the Metropolitan Water District. The agency is also deeply committed to causes that Angelenos care about including power and water conservation, and has provided pro bono support to campaigns for the Los Angeles City Fire Department’s women and minorities recruitment initiative and Mayor Garcetti’s campaign to fight domestic violence. More information can be found at

October 13, 2016

These New Outdoor Ads in L.A. Capture the Insidious Nature of Domestic Violence

Here’s a jarring disconnect—hearts and flowers, boxes of chocolates and hand-written love notes mixed with threats and violence.
A new outdoor campaign from the Los Angeles Police Department and mayor Eric Garcetti’s office uses a series of well-known romantic tropes as a stark backdrop for a message about domestic abuse.
One billboard is covered in bridal lace with the phrase, “You may now hit the bride,” written in wedding invitation-ready cursive. A Tinder-like image decorated with a heart says that Martin, 31, is “looking for a man to bully and humiliate.”
Here’s a jarring disconnect—hearts and flowers, boxes of chocolates and hand-written love notes mixed with threats and violence.
A new outdoor campaign from the Los Angeles Police Department and mayor Eric Garcetti’s office uses a series of well-known romantic tropes as a stark backdrop for a message about domestic abuse.
One billboard is covered in bridal lace with the phrase, “You may now hit the bride,” written in wedding invitation-ready cursive. A Tinder-like image decorated with a heart says that Martin, 31, is “looking for a man to bully and humiliate.”
The work, from independent ad agency Quigley-Simpson, is a purposeful departure from the current trend of showing the graphic aftermath of domestic attacks. But it aims to be no less provocative.
“We’ve seen a lot of domestic violence awareness campaigns depicting bruises and battering. Our question was: What else does domestic violence look like?” says agency creative director Sariah Dorbin. “Well, it certainly doesn’t look like love.”
The campaign, launched for National Domestic Violence Awareness Month, appears in English and Spanish on transit benches, bus shelters and billboards around L.A. with the tagline, “Domestic violence has no place here.”

August 8, 2016

RetailMeNot Launches New Brand Campaign: Yours for the Saving™

AUSTIN, Texas, Aug. 8, 2016 /PRNewswire/ — RetailMeNot, Inc., a leading digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store (, today announced the launch of its new brand campaign “Yours for the Saving” to let consumers know that price should never come between them and the things they want. RetailMeNot shows it can bring the two together through the power of savings.
With the launch of the campaign, RetailMeNot aims to position itself as the ultimate savings destination. The campaign follows on the heels of the introduction of several new savings vehicles, starting with digital rebates in 2015 followed by discounted gift cards and expanded food and dining content in 2016.
“Consumers today are very savvy about spending smartly. The strategy behind the new campaign conveys that, with RetailMeNot, consumers can be confident in the purchases they make either online or in-store,” said Marissa Tarleton, CMO, North America. “RetailMeNot provides the incentive that helps consumers buy the things that they love and need.”
The campaign, designed by brand agency Y&R New York to be witty and endearing in tone, focuses on familiar scenarios that happen when price comes between people and what they want. In the first of two television ads, we see a series of abandoned goods in shopping carts in various scenarios, left unpurchased for a variety of cost-related reasons. “You know you want it, yet there it sits in your cart,” says the voiceover. “Abandoned for price, a sale that never happened, or maybe a moral objection to paying shipping and whatever handling is.” The second TV ad features a woman who is passing by a store window when she stops in her tracks to look at a purse. She is shocked and disappointed when she sees the price, and then realizes she has savings at her fingertips with the RetailMeNot app. As the voiceover says, “So you can love it. Not leave it.”
The advertising features a number of large national retailers displayed on the RetailMeNot app, which recently was the first shopping app to earn the Good Housekeeping Seal.
“At RetailMeNot, we are advocates for retail,” said Tarleton. “We believe that consumers should be able to make purchases confidently knowing that they’ve received the best price. And we help retailers drive conversion in the face of a shopper’s uncertainty.”
The integrated media campaign is from Quigley-Simpson of Los Angeles who developed the communication framework and strategy aimed to engage people in environments that help to empower and create a smarter, more confident shopper. The campaign execution is centered on making an impact during the back-to-school and holiday shopping seasons. In addition to the television advertising, the campaign will also have a heavy digital presence, both online and on mobile. RetailMeNot will have a strong in-mall presence, as well, with banner advertising in 70 malls across the U.S. that will help shoppers “go from window shopping to in-store saving.”
Watch the ads by visiting
About RetailMeNot, Inc.
RetailMeNot ( is a leading digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store. The company enables consumers across the globe to find hundreds of thousands of digital offers to save money while they shop or dine out. During the 12 months ended June 30, 2016, RetailMeNot, Inc. experienced over 688 million visits to its websites. It also averaged 18.8 million mobile unique visitors per month during the three months ended June 30, 2016. RetailMeNot, Inc. estimates that approximately $4.8 billion in retailer sales were attributable to consumer transactions from paid digital offers in its marketplace in 2015, more than $600 million of which were attributable to its in-store solution. The RetailMeNot, Inc. portfolio of websites and mobile applications includes in the United States; in Canada; in the United Kingdom; in Germany; in the Netherlands; and in France; in Spain, in Italy, in Poland and and in North America. RetailMeNot, Inc. is listed on the NASDAQ stock exchange under the ticker symbol “SALE.” Investors interested in learning more about the company can visit

December 4, 2014

Voices of VideoNomics – Bacara, Santa Barbara

Digital insights, learnings and best practices shared around advancing business and brand metrics. Duryea Ruffins sits down to address some of the pressing topics facing our industry, including measurement/ROI, the right TV vs digital mix, innovation, social and mobile video strategy.

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New Business Inquires

Employment Opportunities

Chase Marriott

Chase United

Weight Watchers

Los Angeles Fire Department

Now That’s What I Call Music!

Metropolitan Water District

Los Angeles Police Department


Sutter Health