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IN THE Q

Our latest news, employee profiles, and thought leadership.

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Ukraine Support Header Image

How to Support Ukrainians in Their Time of Need

11 Organizations Aiding the Most Vulnerable Ukrainians [...]

April 6, 2022
ITQ International Women's Day

Celebrating International Women’s Day and Women’s History Month

Talking inspiration, challenges, and opportunities with our team [...]

March 24, 2022
nft rainbow

How NFTs Really Work Part 1: Minting Your First NFT

What you need to know about crypto, blockchain, gas fees and marketplaces to get started [...]

March 23, 2022
IAB ALM 2022

Quigley Now + Next: The Best of IAB ALM 2022

A recap of a week-long, honest conversation about our industry’s biggest challenges [...]

February 24, 2022
ITQ DRTV Ecosystem Header Image

Designing an Optimally Balanced DRTV Ecosystem

To combat fatigue in front-end performance, modern DRTV advertisers have adopted a more holistic and integrated ecosystem approach to their marketing efforts. This methodology aligns all aspects of the marketing campaign into one cohesive environment—including initial strategy, offer and product messaging, media, consumer experience, testing, analytics, and CRM [...]

February 10, 2022

What is the metaverse and what does it mean for brands?

Look beyond the buzzwords and find out what you need to start thinking about now [...]

February 4, 2022

Quigley Now + Next: The best of CES 2022

While the floors were more empty, the digital venues were packed with insights [...]

January 14, 2022

Quigley Now + Next: The best of Advertising Week NYC

Industry leaders focused on connecting with customers in a changing world [...]

December 22, 2021

Does Livestream Shopping Belong In Your Brand’s Influencer Program?

For designers like Rodarte and Oscar de la Renta, it wasn’t enough to stream their runway shows to Amazon Live. The experience included the chance to purchase limited-time products directly on the livestream’s carousel [...]

December 2, 2021

Quigley ECD Sariah Dorbin joins a panel of industry leaders at Advertising Week to discuss the future of travel marketing

A recap of Quigley’s session, “Up, Up and Away! How to Position Travel Brands for Growth in Today’s World."

November 10, 2021

Quigley Now + Next: The best of IAB Fall Marketplace

The end of cookies and ever-increasing media fragmentation were big subjects on everyone’s minds. Measurement and attribution were still matters of discussion, as well as how these changes are shifting roles and responsibilities within agencies […]

October 27, 2021

Understanding Dark Patterns, and How They Impact Your Brand’s Consumer Experience

Dark patterns have been around for as long as people have traded goods and services. But in today’s digitally connected world, where the path to purchase has been shortened to a click, where data is mined, shared, and accessed on levels unimaginable, where elections are fought, where bills are paid, where governments are managed, and where people seek to be entertained, dark patterns matter more than ever […]

October 20, 2021

It’s Time to Renegotiate the Advertising Contract With Consumers

Google recently postponed the deprecation of third-party cookies inside its Chrome browser, and while that's a boon for advertisers ever-reliant on the mountain of data and opportunity cookies provide, it is another loss for the consumer […]

October 6, 2021

QUIGLEY-SIMPSON NOW + NEXT: THE BEST OF IAB NEWFRONTS

IAB NewFronts was a week-long, virtual conference that gave media professionals a first look at the latest digital content, trends, and innovations [...]

August 7, 2021
Juneteenth pictures in Black and White.

Honoring Juneteenth

Quigley-Simpson shares what Juneteenth means to us […]

June 16, 2021
Smiling person in front of a camera

Five tips for getting better social content from virtual events

Even as an end to the pandemic is on the horizon, virtual events are likely to be a part of our lives for a while […]

May 12, 2021
The best of Mediaweek title on a colorful background

QUIGLEY-SIMPSON NOW + Next: The best of Mediaweek

From the end of cookies to the beginning of the post-COVID world, industry leaders talk about today’s big issues […]

May 6, 2021
Multiple newspaper headlines in a collage with a blue filter

Unique Selling Propositions Still Matter

Quigley-Simpson CEO Carl Fremont reassesses the Unique Selling Proposition for today’s digital marketers […]

April 14, 2021
The Best of IAB ALM White

QUIGLEY-SIMPSON NOW + NEXT: THE BEST OF IAB ALM

From the end of cookies to the beginning of the post-COVID world, industry leaders talk about today’s big issues […]

March 31, 2021
Quote by Carl Fremont

CEO CARL FREMONT TALKS ABOUT FINDING THE SWEET SPOT BETWEEN BRAND AND DEMAND

Carl shares his insight with Michael Winn on the Digital Marketing from Digital Opps podcast […]

March 18, 2021
Sariah Dorbin with sunglasses

EXECUTIVE CREATIVE DIRECTOR SARIAH DORBIN SHARES ADVICE FOR ASPIRING CREATIVES ON THE A-LIST PODCAST

Hear wisdom gained from working at some of the most famous, and infamous, shops in LA […]

March 10, 2021
Popcorn and a clapperboard on a wooden table

MY TOP 5: FICTIONAL AD CAMPAIGNS

There’s no shortage of in-world advertising in film and TV, but usually the fiction is more send-up than depiction. This Top 5 highlights fictional campaigns that might actually work […]

March 3, 2021
Brenda and friend hiking in Zion, Utah

OUR 2020 ESCAPES

Creative ways our people have relaxed, revived and reconnected during the pandemic […]

February 25, 2021

CES 2021 ROUNDTABLE HIGHLIGHTS

Join our expert panel for a wide-ranging discussion about this year’s Consumer Electronics Show […]

February 3, 2021
The best of CES title over a colorful background

QUIGLEY-SIMPSON CES 2021 RECAP

What industry leaders are saying about addressability, AI, social responsibility and preparing for a world returning to some degree of normalcy […]

January 22, 2021
Purple vr glasses

10 TIPS FOR CREATING MORE CAPTIVATING 360 VR VIDEOS

You’re not just making a video. You’re creating an experience for your audience […]

December 16, 2020

THIRD-PARTY DATA IS IN A TRANSITION PERIOD

In 2018, consumers learned all about third-party data—the data collected not by the companies they are directly interacting with online […]

December 9, 2020
Sunset picture

WHAT IS THE ROLE OF DRTV IN A MEDIA LANDSCAPE DOMINATED BY DIGITAL?

Marketers who think of themselves as “digital-first” shouldn’t limit themselves to being “digital-only,” as there is still an important role for TV, more specifically DRTV, in the marketing mix […]

December 2, 2020
Endless Pursuit of Visualization

THE ENDLESS PURSUIT OF PERSONALIZATION IS KILLING YOUR BRAND

Here’s How to Strike a Better Balance […]

November 18, 2020
Top Italian Wines

MY TOP 8: ITALIAN REDS

Eric Koehler’s Top 8: Italian Reds […]

November 5, 2020
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LotharB@quigleysimpson.com
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