CES 2021 was the first-ever all-digital Consumer Electronics Show, featuring over 100 hours of conference programming.
CES 2021 ROUNDTABLE HIGHLIGHTS
Join our expert panel for a wide-ranging discussion about this year’s Consumer Electronics Show […]
QUIGLEY-SIMPSON CES 2021 RECAP
What industry leaders are saying about addressability, AI, social responsibility and preparing for a world returning to some degree of normalcy […]
10 TIPS FOR CREATING MORE CAPTIVATING 360 VR VIDEOS
You’re not just making a video. You’re creating an experience for your audience […]
Marketers and their clients must show that they respect the data and provide—in plain English—a clear explanation of the bargain they are making with consumers.
- Art Binder
THIRD-PARTY DATA IS IN A TRANSITION PERIOD
In 2018, consumers learned all about third-party data—the data collected not by the companies they are directly interacting with online […]
WHAT IS THE ROLE OF DRTV IN A MEDIA LANDSCAPE DOMINATED BY DIGITAL?
Marketers who think of themselves as “digital-first” shouldn’t limit themselves to being “digital-only,” as there is still an important role for TV, more specifically DRTV, in the marketing mix […]
THE ENDLESS PURSUIT OF PERSONALIZATION IS KILLING YOUR BRAND
Here’s How to Strike a Better Balance […]
MY TOP 8: ITALIAN REDS
Eric Koehler’s Top 8: Italian Reds […]
The goals of generating revenue and building brand loyalty need not work at cross-purposes.
- Daniel Quentin Zuber
IS TRANSACTIONAL SOCIAL ADVERTISING DAMAGING YOUR BRANDING EFFORTS?
The goals of generating revenue and building brand loyalty need not work at cross-purposes […]
TRAVEL DREAMS REIMAGINED IN 2020
When I was a little girl, I would dream of traveling the world. My imagination was sparked by my older brother […]
IS THE AGE OF IMMERSIVE MEDIA OVER OR JUST BEGINNING?
Brands and agencies will not only help make immersive media possible but also make it a better experience for everyone […]
MY TOP 5: THINGS TO MAKE AND EAT
Margaret Bethea’s Top 5—Things to Make and Eat […]
CONSUMER SENTIMENT ROUNDUP: COVID-19 AND TRAVEL
We’re measuring consumer sentiment regarding travel amidst the COVID-19 pandemic. Read on for a summary of our latest findings. […]
We advise that the creative agency team have a seat at the table.
- Kelly Green
HOW TO GET THE MOST FROM YOUR BRANDED CONTENT INVESTMENT
A best practice for branded content is ensuring that the creative agency plays an active and engaged role from start to finish, since we believe that including the creative team produces a superior end product. Here’s why. […]
WHAT WILL SUMMER TRAVEL LOOK LIKE?
With the lockdown beginning to ease in some parts of the country, the question on many minds is, Will people […]
To drive both brand and demand, you can’t rely on mind-blowing, thumb-stopping content that won’t move the needle—or the thumb to a link.
- Sariah Dorbin and Daniel Quentin Zuber
STOPPING THUMBS AND FILLING CARTS IN SOCIAL
No one wants to hang out with the guy pitching insurance at a party. No one wants to be that guy, either. So how should brands behave […]
-
let's talk
We work like you do. Virtually. In
person. Phone. Zoom. Whatever.© 2020-2021 Quigley-Simpson & Heppelwhite
-
let's talk
We work like you do. Virtually. In
person. Phone. Zoom. Whatever.© 2020-2021 Quigley-Simpson & Heppelwhite
-
let's talk
We work like you do. Virtually. In
person. Phone. Zoom. Whatever.© 2020-2021 Quigley-Simpson & Heppelwhite