CHASE | UNITED | 360° CAMPAIGN
NO TO ANNUAL FEES AND YES TO EVERYTHING ELSE
THE MARRIOTT BONVOY BOLD™ CARD
Everyone loves travel rewards. But not everyone is willing to pay an annual fee to get them. So the launch of the Marriott Bonvoy Bold Card changed the game for a cohort that had been saying “no” to award travel.
Our campaign invited a whole new customer base to “Say Yes” to accelerated earn and other travel benefits—all with no annual fee. In fact, so many people did, both demand and results exceeded expectations.
Partnering with Bleacher Report and Buzzfeed, we also created unique, contextually relevant “Say Yes” creative.