How might the proposed TikTok ban impact marketers?
See what recent actions by Congress might mean for brands using TikTok to connect with their audiences.
See our thoughts about marketing and the interesting stuff we do outside of work.
See what recent actions by Congress might mean for brands using TikTok to connect with their audiences.
A new programmatic solution from GANTIC, a Quigley-Simpson affiliate, is making it easier to reach diverse audiences efficiently and effectively.
Staying current with the streaming TV ecosystem is a challenge. The following are six key highlights from the most recent industry news
AI isn’t likely to take home a Cannes Lion yet, but it’s ready to make a big impact on creative […]
Carl Fremont sat down with leaders from University of Phoenix, Paycom, and KERV Interactive to discuss the ongoing evolution of interactive TV; how advances and learnings from short-form channels like TikTok continue to inform engagement […]
Do NFTs make sense for your business? How do they actually work? And what does it take to get started? Our informative webinar shared ways to evaluate whether NFTs are right for your brand and highlighted key considerations for activating them successfully […]
A motion-control rig, an on-site calligrapher, and our resident hand model make some magic […]
To combat fatigue in front-end performance, modern DRTV advertisers have adopted a more holistic and integrated ecosystem approach to their marketing efforts. This methodology aligns all aspects of the marketing campaign into one cohesive environment—including initial strategy, offer and product messaging, media, consumer experience, testing, analytics, and CRM […]
Quigley-Simpson selects Magnite as preferred SSP with an upfront-style omnichannel commitment and focus on CTV […]