The Cultural Accelerator Marketplace (CAMP) helps brands deliver on media diversity goals
A new programmatic solution from GANTIC, a Quigley-Simpson affiliate, is making it easier to reach diverse audiences efficiently and effectively.
See our thoughts about marketing and the interesting stuff we do outside of work.
A new programmatic solution from GANTIC, a Quigley-Simpson affiliate, is making it easier to reach diverse audiences efficiently and effectively.
As Hispanic Heritage Month comes to a close, it’s important to acknowledge that our culture should be celebrated and recognized far beyond just a 30-day observation […]
Carl Fremont sat down with leaders from University of Phoenix, Paycom, and KERV Interactive to discuss the ongoing evolution of interactive TV; how advances and learnings from short-form channels like TikTok continue to inform engagement […]
Do NFTs make sense for your business? How do they actually work? And what does it take to get started? Our informative webinar shared ways to evaluate whether NFTs are right for your brand and highlighted key considerations for activating them successfully […]
Quigley is thrilled to announce that Jerry Sommerville has joined the agency in a new role as VP, Activation. Jerry will oversee Search, Social, and
To combat fatigue in front-end performance, modern DRTV advertisers have adopted a more holistic and integrated ecosystem approach to their marketing efforts. This methodology aligns all aspects of the marketing campaign into one cohesive environment—including initial strategy, offer and product messaging, media, consumer experience, testing, analytics, and CRM […]
Quigley-Simpson selects Magnite as preferred SSP with an upfront-style omnichannel commitment and focus on CTV […]
IAB NewFronts was a week-long, virtual conference that gave media professionals a first look at the latest digital content, trends, and innovations […]
Direct mail may not take up much room in today’s marketing plans, but its test-and-learn mindset still has relevance in the age of big data […]