See our thoughts about marketing and the interesting stuff we do outside of work.
AI can optimize marketing faster than ever, but optimization isn’t the same as originality. As AI tools become ubiquitous, taste, cultural intuition, and human judgment may become the industry’s true competitive advantage.
The rules of organic social have changed. Discover why idea-led, timely content is replacing rigid posting cadences and what brands should do now.
In a culture obsessed with what’s next, one of the most powerful creative levers right now is looking back. From ad campaigns built around legacy
A new programmatic solution from GANTIC, a Quigley-Simpson affiliate, is making it easier to reach diverse audiences efficiently and effectively.
Staying current with the streaming TV ecosystem is a challenge. The following are six key highlights from the most recent industry news
AI isn’t likely to take home a Cannes Lion yet, but it’s ready to make a big impact on creative […]
Carl Fremont sat down with leaders from University of Phoenix, Paycom, and KERV Interactive to discuss the ongoing evolution of interactive TV; how advances and learnings from short-form channels like TikTok continue to inform engagement […]
Do NFTs make sense for your business? How do they actually work? And what does it take to get started? Our informative webinar shared ways to evaluate whether NFTs are right for your brand and highlighted key considerations for activating them successfully […]
How the evolution of interactive TV commerce helps marketers shorten the path to purchase […]
