Go Behind the Scenes of Our Ball Aluminum Cup Campaign
A motion-control rig, an on-site calligrapher, and our resident hand model make some magic [...]
July 18, 2022
Our latest news, employee profiles, and thought leadership.
A motion-control rig, an on-site calligrapher, and our resident hand model make some magic [...]
July 18, 2022
Highly experienced executive will drive brand and business strategy and focus on growth [...]
July 8, 2022
To combat fatigue in front-end performance, modern DRTV advertisers have adopted a more holistic and integrated ecosystem approach to their marketing efforts. This methodology aligns all aspects of the marketing campaign into one cohesive environment—including initial strategy, offer and product messaging, media, consumer experience, testing, analytics, and CRM [...]
February 10, 2022
The end of cookies and ever-increasing media fragmentation were big subjects on everyone’s minds. Measurement and attribution were still matters of discussion, as well as how these changes are shifting roles and responsibilities within agencies […]
October 27, 2021
Google recently postponed the deprecation of third-party cookies inside its Chrome browser, and while that's a boon for advertisers ever-reliant on the mountain of data and opportunity cookies provide, it is another loss for the consumer […]
October 6, 2021
Quigley-Simpson selects Magnite as preferred SSP with an upfront-style omnichannel commitment and focus on CTV […]
September 2, 2021
IAB NewFronts was a week-long, virtual conference that gave media professionals a first look at the latest digital content, trends, and innovations [...]
August 7, 2021
Whether it’s taking readers to the stars, or delivering a complex project on time, writing novels and project management both require a mind for planning […]
July 28, 2021
In an interview with Authority Magazine, CEO Carl Fremont discusses the e-commerce boom under COVID, its long-term impact on in-person retail, and why customer service remains critically undervalued […]
June 2, 2021
Scott Marsden, EVP Media & Analytics, convened a panel of industry thought leaders to address the impact of new consumer privacy regulations on digital marketers […]
May 27, 2021
Quigley-Simpson has appointed Jared Vail as Vice President of Analytics. In this role, he will lead the agency’s data and analytics practice to evolve the data infrastructure and launch new strategic services […]
May 19, 2021
Even as an end to the pandemic is on the horizon, virtual events are likely to be a part of our lives for a while […]
May 12, 2021
From the end of cookies to the beginning of the post-COVID world, industry leaders talk about today’s big issues […]
May 6, 2021
From the end of cookies to the beginning of the post-COVID world, industry leaders talk about today’s big issues […]
March 31, 2021In 2018, consumers learned all about third-party data—the data collected not by the companies they are directly interacting with online […]
December 9, 2020
Marketers who think of themselves as “digital-first” shouldn’t limit themselves to being “digital-only,” as there is still an important role for TV, more specifically DRTV, in the marketing mix […]
December 2, 2020
Here’s How to Strike a Better Balance […]
November 18, 2020
The award honors “executives for their noteworthy contributions across advertising, marketing, media, technology and communications…” […]
November 11, 2020The goals of generating revenue and building brand loyalty need not work at cross-purposes […]
November 4, 2020
How Purpose-Driven Brands Can Still Effect Change in These Difficult Times […]
September 25, 2020
When I was a little girl, I would dream of traveling the world. My imagination was sparked by my older brother […]
September 3, 2020
To understand where advertising is going, you need to know what came before. Carl Fremont was there […]
September 3, 2020
Brands and agencies will not only help make immersive media possible but also make it a better experience for everyone […]
August 26, 2020