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IN THE Q

Our latest news, employee profiles, and thought leadership.

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Quigley Now Plus Next: Six Ideas That Stick from CES 2023

Quigley Now + Next: 6 Ideas That Stick from CES 2023

Looking beyond the hype to what marketers need to be thinking about [...]

February 28, 2023
Four big takeaways from Adweek New tech

Quigley Now + Next: 4 Big Takeaways from Adweek NexTech

What marketers should be thinking about as we head into 2023 [...]

January 11, 2023
5 Takeaways from Advertising Week New York 2022 Quigley Now + Next

Quigley Now + Next: 5 Takeaways From Advertising Week New York 2022

What industry leaders were talking about over a week of sessions [...]

November 9, 2022

Previewing the Next Evolution of High-Impact TV

Carl Fremont sat down with leaders from University of Phoenix, Paycom, and KERV Interactive to discuss the ongoing evolution of interactive TV; how advances and learnings from short-form channels like TikTok continue to inform engagement [...]

November 3, 2022
Four Social Media Changes Brands Need to Know About Industry Update

Four Social Changes Brands Need to Know About

Recent news from Instagram, TikTok, and Twitter [...]

October 14, 2022
Agency News

Demystifying NFTs: Webinar Highlights

Do NFTs make sense for your business? How do they actually work? And what does it take to get started? Our informative webinar shared ways to evaluate whether NFTs are right for your brand and highlighted key considerations for activating them successfully [...]

September 20, 2022
Ball Aluminum Cups Behind the Scenes

Go Behind the Scenes of Our Ball Aluminum Cup Campaign

A motion-control rig, an on-site calligrapher, and our resident hand model make some magic [...]

July 18, 2022
Agency News

Quigley Brings on Dan Kohler as EVP, Strategy and Growth

Highly experienced executive will drive brand and business strategy and focus on growth [...]

July 8, 2022
ITQ DRTV Ecosystem Header Image

Designing an Optimally Balanced DRTV Ecosystem

To combat fatigue in front-end performance, modern DRTV advertisers have adopted a more holistic and integrated ecosystem approach to their marketing efforts. This methodology aligns all aspects of the marketing campaign into one cohesive environment—including initial strategy, offer and product messaging, media, consumer experience, testing, analytics, and CRM [...]

February 10, 2022

Quigley Now + Next: The best of IAB Fall Marketplace

The end of cookies and ever-increasing media fragmentation were big subjects on everyone’s minds. Measurement and attribution were still matters of discussion, as well as how these changes are shifting roles and responsibilities within agencies […]

October 27, 2021

It’s Time to Renegotiate the Advertising Contract With Consumers

Google recently postponed the deprecation of third-party cookies inside its Chrome browser, and while that's a boon for advertisers ever-reliant on the mountain of data and opportunity cookies provide, it is another loss for the consumer […]

October 6, 2021

MAGNITE AND QUIGLEY-SIMPSON ANNOUNCE STRATEGIC ALLIANCE AND LAUNCH FIRST-OF-ITS-KIND PERFORMANCE MARKETPLACE

Quigley-Simpson selects Magnite as preferred SSP with an upfront-style omnichannel commitment and focus on CTV […]

September 2, 2021

QUIGLEY-SIMPSON NOW + NEXT: THE BEST OF IAB NEWFRONTS

IAB NewFronts was a week-long, virtual conference that gave media professionals a first look at the latest digital content, trends, and innovations [...]

August 7, 2021
Erik Harlow Picture in Black and White.

ERIK HARLOW, PROJECT MANAGER AND PUBLISHED AUTHOR

Whether it’s taking readers to the stars, or delivering a complex project on time, writing novels and project management both require a mind for planning […]

July 28, 2021
CEO Keys for ecommerce, Agency News

CEO Carl Fremont on the 5 Keys for Successful E-Commerce

In an interview with Authority Magazine, CEO Carl Fremont discusses the e-commerce boom under COVID, its long-term impact on in-person retail, and why customer service remains critically undervalued […]

June 2, 2021
Roundtable event pictures in Black and White.

Roundtable Event: Navigating a Privacy-First World

Scott Marsden, EVP Media & Analytics, convened a panel of industry thought leaders to address the impact of new consumer privacy regulations on digital marketers […]

May 27, 2021
Jared Vail Picture in Black and White

Quigley-Simpson Welcomes Jared Vail as Vice President of Analytics

Quigley-Simpson has appointed Jared Vail as Vice President of Analytics. In this role, he will lead the agency’s data and analytics practice to evolve the data infrastructure and launch new strategic services […]

May 19, 2021
Smiling person in front of a camera

Five tips for getting better social content from virtual events

Even as an end to the pandemic is on the horizon, virtual events are likely to be a part of our lives for a while […]

May 12, 2021
The best of Mediaweek title on a colorful background

QUIGLEY-SIMPSON NOW + Next: The best of Mediaweek

From the end of cookies to the beginning of the post-COVID world, industry leaders talk about today’s big issues […]

May 6, 2021
The Best of IAB ALM White

QUIGLEY-SIMPSON NOW + NEXT: THE BEST OF IAB ALM

From the end of cookies to the beginning of the post-COVID world, industry leaders talk about today’s big issues […]

March 31, 2021

THIRD-PARTY DATA IS IN A TRANSITION PERIOD

In 2018, consumers learned all about third-party data—the data collected not by the companies they are directly interacting with online […]

December 9, 2020
Sunset picture

WHAT IS THE ROLE OF DRTV IN A MEDIA LANDSCAPE DOMINATED BY DIGITAL?

Marketers who think of themselves as “digital-first” shouldn’t limit themselves to being “digital-only,” as there is still an important role for TV, more specifically DRTV, in the marketing mix […]

December 2, 2020
Endless Pursuit of Visualization

THE ENDLESS PURSUIT OF PERSONALIZATION IS KILLING YOUR BRAND

Here’s How to Strike a Better Balance […]

November 18, 2020
40 over 40 and Duryea Ruffins picture in Black and White

CO-PRESIDENT DURYEA RUFFINS NAMED A CAMPAIGN US DIGITAL 40 OVER 40 HONOREE

The award honors “executives for their noteworthy contributions across advertising, marketing, media, technology and communications…” […]

November 11, 2020

IS TRANSACTIONAL SOCIAL ADVERTISING DAMAGING YOUR BRANDING EFFORTS?

The goals of generating revenue and building brand loyalty need not work at cross-purposes […]

November 4, 2020
A map, a compass and charts

TRAVEL DREAMS REIMAGINED IN 2020

When I was a little girl, I would dream of traveling the world. My imagination was sparked by my older brother […]

September 3, 2020
Great Minds CEO Quote, Agency News

GREAT MINDS ON APPLE PODCAST WITH CARL FREMONT

To understand where advertising is going, you need to know what came before. Carl Fremont was there […]

September 3, 2020
HTC vr

IS THE AGE OF IMMERSIVE MEDIA OVER OR JUST BEGINNING?

Brands and agencies will not only help make immersive media possible but also make it a better experience for everyone […]

August 26, 2020

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