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IN THE Q

Our latest news, employee profiles, and thought leadership.

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Quigley Now Plus Next: Six Ideas That Stick from CES 2023

Quigley Now + Next: 6 Ideas That Stick from CES 2023

Looking beyond the hype to what marketers need to be thinking about [...]

February 28, 2023
Four big takeaways from Adweek New tech

Quigley Now + Next: 4 Big Takeaways from Adweek NexTech

What marketers should be thinking about as we head into 2023 [...]

January 11, 2023
5 Takeaways from Advertising Week New York 2022 Quigley Now + Next

Quigley Now + Next: 5 Takeaways From Advertising Week New York 2022

What industry leaders were talking about over a week of sessions [...]

November 9, 2022

Previewing the Next Evolution of High-Impact TV

Carl Fremont sat down with leaders from University of Phoenix, Paycom, and KERV Interactive to discuss the ongoing evolution of interactive TV; how advances and learnings from short-form channels like TikTok continue to inform engagement [...]

November 3, 2022
Four Social Media Changes Brands Need to Know About Industry Update

Four Social Changes Brands Need to Know About

Recent news from Instagram, TikTok, and Twitter [...]

October 14, 2022
Agency News

Demystifying NFTs: Webinar Highlights

Do NFTs make sense for your business? How do they actually work? And what does it take to get started? Our informative webinar shared ways to evaluate whether NFTs are right for your brand and highlighted key considerations for activating them successfully [...]

September 20, 2022
Agency News

Forecasting the Future of Shoppable TV

How the evolution of interactive TV commerce helps marketers shorten the path to purchase [...]

August 26, 2022
NFT Part 2

How NFTs Really Work Part 2: Marketing Your NFT

What you need to know about objectives, collaboration, pricing, and promotion [...]

July 6, 2022
IAB NewFronts 2022

Quigley Now + Next: The best of IAB NewFronts 2022

The creator economy took center stage at the world’s largest digital content marketplace [...]

June 15, 2022
Mediaweek 2022

Quigley Now + Next: The best of Mediaweek 2022

Marketers share ideas for new channels, take on the currency question, and address ethical use of data [...]

May 25, 2022
Asian American Native Hawai'ian Pacific Islander Heritage Month

AANHPI Heritage Month: Why You Should Be Celebrating in Your Workplace—and How

Group Account Director Suzie Bao shares the important context behind AANHPI Heritage Month this May and why celebrating the achievements of Asian Americans, Native Hawaiians, and Pacific Islanders means recognizing their diverse histories and ongoing challenges [...]

May 24, 2022
NFT Part 1

How NFTs Really Work Part 1: Minting Your First NFT

What you need to know about crypto, blockchain, gas fees and marketplaces to get started [...]

March 23, 2022
IAB ALM 2022

Quigley Now + Next: The Best of IAB ALM 2022

A recap of a week-long, honest conversation about our industry’s biggest challenges [...]

February 24, 2022
ITQ DRTV Ecosystem Header Image

Designing an Optimally Balanced DRTV Ecosystem

To combat fatigue in front-end performance, modern DRTV advertisers have adopted a more holistic and integrated ecosystem approach to their marketing efforts. This methodology aligns all aspects of the marketing campaign into one cohesive environment—including initial strategy, offer and product messaging, media, consumer experience, testing, analytics, and CRM [...]

February 10, 2022

What is the metaverse and what does it mean for brands?

Look beyond the buzzwords and find out what you need to start thinking about now [...]

February 4, 2022

Group Creative Director Nicole Ellingson Applies Last Year’s Lessons to 2022 in SHOOT Online

Nicole Ellingson weighs in on collaborating with remote teams to help travel brand clients create compelling stories for globetrotting audiences […]

January 26, 2022

Quigley Now + Next: The best of CES 2022

While the floors were more empty, the digital venues were packed with insights [...]

January 14, 2022

Quigley Now + Next: The best of Advertising Week NYC

Industry leaders focused on connecting with customers in a changing world [...]

December 22, 2021

Does Livestream Shopping Belong In Your Brand’s Influencer Program?

For designers like Rodarte and Oscar de la Renta, it wasn’t enough to stream their runway shows to Amazon Live. The experience included the chance to purchase limited-time products directly on the livestream’s carousel [...]

December 2, 2021

Quigley ECD Sariah Dorbin joins a panel of industry leaders at Advertising Week to discuss the future of travel marketing

A recap of Quigley’s session, “Up, Up and Away! How to Position Travel Brands for Growth in Today’s World."

November 10, 2021

Quigley Now + Next: The best of IAB Fall Marketplace

The end of cookies and ever-increasing media fragmentation were big subjects on everyone’s minds. Measurement and attribution were still matters of discussion, as well as how these changes are shifting roles and responsibilities within agencies […]

October 27, 2021

Understanding Dark Patterns, and How They Impact Your Brand’s Consumer Experience

Dark patterns have been around for as long as people have traded goods and services. But in today’s digitally connected world, where the path to purchase has been shortened to a click, where data is mined, shared, and accessed on levels unimaginable, where elections are fought, where bills are paid, where governments are managed, and where people seek to be entertained, dark patterns matter more than ever […]

October 20, 2021

It’s Time to Renegotiate the Advertising Contract With Consumers

Google recently postponed the deprecation of third-party cookies inside its Chrome browser, and while that's a boon for advertisers ever-reliant on the mountain of data and opportunity cookies provide, it is another loss for the consumer […]

October 6, 2021

QUIGLEY-SIMPSON NOW + NEXT: THE BEST OF IAB NEWFRONTS

IAB NewFronts was a week-long, virtual conference that gave media professionals a first look at the latest digital content, trends, and innovations [...]

August 7, 2021
AdAge Continuos Testing, Agency News

CEO Carl Fremont in AdAge: What Today’s Marketers Can Learn From the Direct Mail Era

Direct mail may not take up much room in today’s marketing plans, but its test-and-learn mindset still has relevance in the age of big data […]

June 24, 2021
CEO Keys for ecommerce, Agency News

CEO Carl Fremont on the 5 Keys for Successful E-Commerce

In an interview with Authority Magazine, CEO Carl Fremont discusses the e-commerce boom under COVID, its long-term impact on in-person retail, and why customer service remains critically undervalued […]

June 2, 2021
Roundtable event pictures in Black and White.

Roundtable Event: Navigating a Privacy-First World

Scott Marsden, EVP Media & Analytics, convened a panel of industry thought leaders to address the impact of new consumer privacy regulations on digital marketers […]

May 27, 2021
Smiling person in front of a camera

Five tips for getting better social content from virtual events

Even as an end to the pandemic is on the horizon, virtual events are likely to be a part of our lives for a while […]

May 12, 2021
The best of Mediaweek title on a colorful background

QUIGLEY-SIMPSON NOW + Next: The best of Mediaweek

From the end of cookies to the beginning of the post-COVID world, industry leaders talk about today’s big issues […]

May 6, 2021
Multiple newspaper headlines in a collage with a blue filter

Unique Selling Propositions Still Matter

Quigley-Simpson CEO Carl Fremont reassesses the Unique Selling Proposition for today’s digital marketers […]

April 14, 2021
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