SIX TOP STREAMING FACTS
Staying current with the streaming TV ecosystem is a challenge. The following are six key highlights from the most recent industry news [...]
August 10, 2023
Our latest news, employee profiles, and thought leadership.
Staying current with the streaming TV ecosystem is a challenge. The following are six key highlights from the most recent industry news [...]
August 10, 2023
AI isn’t likely to take home a Cannes Lion yet, but it’s ready to make a big impact on creative [...]
June 22, 2023
Group Account Director Suzie Bao shares the important context behind AANHPI Heritage Month this May and why celebrating the achievements of Asian Americans, Native Hawaiians, and Pacific Islanders means recognizing their diverse histories and ongoing challenges [...]
May 17, 2023
Looking beyond the hype to what marketers need to be thinking about [...]
February 28, 2023
What marketers should be thinking about as we head into 2023 [...]
January 11, 2023
What industry leaders were talking about over a week of sessions [...]
November 9, 2022
Carl Fremont sat down with leaders from University of Phoenix, Paycom, and KERV Interactive to discuss the ongoing evolution of interactive TV; how advances and learnings from short-form channels like TikTok continue to inform engagement [...]
November 3, 2022
Recent news from Instagram, TikTok, and Twitter [...]
October 14, 2022
Do NFTs make sense for your business? How do they actually work? And what does it take to get started? Our informative webinar shared ways to evaluate whether NFTs are right for your brand and highlighted key considerations for activating them successfully [...]
September 20, 2022
How the evolution of interactive TV commerce helps marketers shorten the path to purchase [...]
August 26, 2022
What you need to know about objectives, collaboration, pricing, and promotion [...]
July 6, 2022
The creator economy took center stage at the world’s largest digital content marketplace [...]
June 15, 2022
Marketers share ideas for new channels, take on the currency question, and address ethical use of data [...]
May 25, 2022Group Account Director Suzie Bao shares the important context behind AANHPI Heritage Month this May and why celebrating the achievements of Asian Americans, Native Hawaiians, and Pacific Islanders means recognizing their diverse histories and ongoing challenges [...]
May 24, 2022
What you need to know about crypto, blockchain, gas fees and marketplaces to get started [...]
March 23, 2022
A recap of a week-long, honest conversation about our industry’s biggest challenges [...]
February 24, 2022
To combat fatigue in front-end performance, modern DRTV advertisers have adopted a more holistic and integrated ecosystem approach to their marketing efforts. This methodology aligns all aspects of the marketing campaign into one cohesive environment—including initial strategy, offer and product messaging, media, consumer experience, testing, analytics, and CRM [...]
February 10, 2022
Look beyond the buzzwords and find out what you need to start thinking about now [...]
February 4, 2022
Nicole Ellingson weighs in on collaborating with remote teams to help travel brand clients create compelling stories for globetrotting audiences […]
January 26, 2022
While the floors were more empty, the digital venues were packed with insights [...]
January 14, 2022
Industry leaders focused on connecting with customers in a changing world [...]
December 22, 2021
For designers like Rodarte and Oscar de la Renta, it wasn’t enough to stream their runway shows to Amazon Live. The experience included the chance to purchase limited-time products directly on the livestream’s carousel [...]
December 2, 2021
A recap of Quigley’s session, “Up, Up and Away! How to Position Travel Brands for Growth in Today’s World."
November 10, 2021
The end of cookies and ever-increasing media fragmentation were big subjects on everyone’s minds. Measurement and attribution were still matters of discussion, as well as how these changes are shifting roles and responsibilities within agencies […]
October 27, 2021
Dark patterns have been around for as long as people have traded goods and services. But in today’s digitally connected world, where the path to purchase has been shortened to a click, where data is mined, shared, and accessed on levels unimaginable, where elections are fought, where bills are paid, where governments are managed, and where people seek to be entertained, dark patterns matter more than ever […]
October 20, 2021
Google recently postponed the deprecation of third-party cookies inside its Chrome browser, and while that's a boon for advertisers ever-reliant on the mountain of data and opportunity cookies provide, it is another loss for the consumer […]
October 6, 2021
IAB NewFronts was a week-long, virtual conference that gave media professionals a first look at the latest digital content, trends, and innovations [...]
August 7, 2021
Direct mail may not take up much room in today’s marketing plans, but its test-and-learn mindset still has relevance in the age of big data […]
June 24, 2021
In an interview with Authority Magazine, CEO Carl Fremont discusses the e-commerce boom under COVID, its long-term impact on in-person retail, and why customer service remains critically undervalued […]
June 2, 2021
Scott Marsden, EVP Media & Analytics, convened a panel of industry thought leaders to address the impact of new consumer privacy regulations on digital marketers […]
May 27, 2021