Our latest news, employee profiles, and thought leadership.
In its second year sending participants to the 4A’s Institute of Advanced Advertising Studies and its acclaimed pitch competition, the agency salutes paid social supervisor Christian Ward and team Los Seis for bringing home this year’s trophy [...]
May 25, 2022
Group Account Director Suzie Bao shares the important context behind AANHPI Heritage Month this May and why celebrating the achievements of Asian Americans, Native Hawaiians, and Pacific Islanders means recognizing their diverse histories and ongoing challenges [...]
May 24, 2022
11 Organizations Aiding the Most Vulnerable Ukrainians [...]
April 6, 2022
Talking inspiration, challenges, and opportunities with our team [...]
March 24, 2022
What you need to know about crypto, blockchain, gas fees and marketplaces to get started [...]
March 23, 2022
Hogsmeade, Alice in Wonderland, and how games could solve the world’s biggest problems [...]
March 3, 2022
A recap of a week-long, honest conversation about our industry’s biggest challenges [...]
February 24, 2022
To combat fatigue in front-end performance, modern DRTV advertisers have adopted a more holistic and integrated ecosystem approach to their marketing efforts. This methodology aligns all aspects of the marketing campaign into one cohesive environment—including initial strategy, offer and product messaging, media, consumer experience, testing, analytics, and CRM [...]
February 10, 2022
Look beyond the buzzwords and find out what you need to start thinking about now [...]
February 4, 2022
Nicole Ellingson weighs in on collaborating with remote teams to help travel brand clients create compelling stories for globetrotting audiences […]
January 26, 2022
Forbes sits down with Renee for a look at her professional origins and the life-altering experience that influenced her purpose-driven leadership style [...]
January 20, 2022
While the floors were more empty, the digital venues were packed with insights [...]
January 14, 2022
Treasure hunts, dragons, and dim sum [...]
January 6, 2022
Industry leaders focused on connecting with customers in a changing world [...]
December 22, 2021
Brie for breakfast, Victorian Steampunk, and moon gazing [...]
December 9, 2021
For designers like Rodarte and Oscar de la Renta, it wasn’t enough to stream their runway shows to Amazon Live. The experience included the chance to purchase limited-time products directly on the livestream’s carousel [...]
December 2, 2021
A recap of Quigley’s session, “Up, Up and Away! How to Position Travel Brands for Growth in Today’s World."
November 10, 2021
The end of cookies and ever-increasing media fragmentation were big subjects on everyone’s minds. Measurement and attribution were still matters of discussion, as well as how these changes are shifting roles and responsibilities within agencies […]
October 27, 2021
Dark patterns have been around for as long as people have traded goods and services. But in today’s digitally connected world, where the path to purchase has been shortened to a click, where data is mined, shared, and accessed on levels unimaginable, where elections are fought, where bills are paid, where governments are managed, and where people seek to be entertained, dark patterns matter more than ever […]
October 20, 2021
Google recently postponed the deprecation of third-party cookies inside its Chrome browser, and while that's a boon for advertisers ever-reliant on the mountain of data and opportunity cookies provide, it is another loss for the consumer […]
October 6, 2021
Quigley-Simpson selects Magnite as preferred SSP with an upfront-style omnichannel commitment and focus on CTV […]
September 2, 2021
IAB NewFronts was a week-long, virtual conference that gave media professionals a first look at the latest digital content, trends, and innovations [...]
August 7, 2021
Whether it’s taking readers to the stars, or delivering a complex project on time, writing novels and project management both require a mind for planning […]
July 28, 2021
Direct mail may not take up much room in today’s marketing plans, but its test-and-learn mindset still has relevance in the age of big data […]
June 24, 2021
In an interview with Authority Magazine, CEO Carl Fremont discusses the e-commerce boom under COVID, its long-term impact on in-person retail, and why customer service remains critically undervalued […]
June 2, 2021
Scott Marsden, EVP Media & Analytics, convened a panel of industry thought leaders to address the impact of new consumer privacy regulations on digital marketers […]
May 27, 2021
Quigley-Simpson has appointed Jared Vail as Vice President of Analytics. In this role, he will lead the agency’s data and analytics practice to evolve the data infrastructure and launch new strategic services […]
May 19, 2021
Even as an end to the pandemic is on the horizon, virtual events are likely to be a part of our lives for a while […]
May 12, 2021
From the end of cookies to the beginning of the post-COVID world, industry leaders talk about today’s big issues […]
May 6, 2021